
Serums are lightweight, fast-absorbing skincare products formulated with a high concentration of active ingredients. Designed to target specific skin concerns—such as hydration, brightening, anti-aging, or acne—they penetrate deeper into the skin than traditional moisturizers. Whether it's hyaluronic acid for moisture, vitamin C for glow, or niacinamide for clarity, serums deliver potent results and are a powerful step in any skincare routine.