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New Releases 🌺🐚

Purple Star emoji 28 items
Here’s a roundup of the newest beauty launches you’ll want on your radar 👀 From skincare to makeup to haircare, these just-dropped products are making waves — whether you’re shopping for your next holy grail or just love staying in the know. I haven...
 
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I love elf! They’re such an affordable brand with amazing quality products. They recreate a bunch of products with their own spin on it and we all love them because they’re much more affordable, sometimes better! This caught my eye and will definitel...
Sheer For It Blush Lip + Cheek Tint - Pink Positive
 
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I really want to try this! I’ve been looking for a skin tint and I’ve seen videos of this all over my feed. I love that it’s a lightweight buildable skin tint, it has mineral sunscreen SPF 50, and it has a serum like feel. I’m excited to try this but...
Halo Glow Skin Tint Mineral SPF 50 - 3 Fair Cool
 
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I love bubbles brand! They have great quality, affordable products. I love milky toners so bubble coming out with one was the best thing ever. I’ve heard the consistency is amazing and is exactly how milky toners should be. And the packaging? I’m obs...
Cosmic Silk Hydrating Milky Toner
 
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Ive never tried Morphe before and I’ve been seeing so many of their products all over my beauty feed! I’m still a beginner in makeup and have recently been wanting to get into eyeshadow so when I saw these come out I was like omg they’re stunning I n...
Outer Spice ChromaPlus 6-Pan Eyeshadow Palette - Morphe | Ulta Beauty
 
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This looks stunning! Always love a good highlight. Plus I’m intrigued by the butter statement. Sooo many colors to choose from🤩
Bright & Butta Buttermelt Highlight - NYX Professional Makeup | Ulta Beauty
 
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I have this coming in the mail and I’m so excited to try it out! I’m going to compare it to the bum bum cream which I bet is thicker but we will see.
Body Badalada™ Lotion with Hyaluronic Acid for Daily Hydration
 
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I love summer fridays! Their lip balms are fantastic. I really like the silicone tip because it feels nice against the lips, the perfect amount of cushion. The consistency is so so good! I love applying it and they smell amazing. I have iced coffee a...
Lip Butter Balm Treatment for Hydration + Nourishing Shine
 
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I’ve been dying to try Haus Labs!! I really want to try this blush because it looks easy to apply, I love the dual feature of lip and cheek tint, I also really love that it has skincare benefits!! They have great shades I’d love to try.
Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick
 
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Tree hut is an amazing body care brand!! This intrigues me I really want to smell it!
Flower Milk Shea Sugar Scrub - Tree Hut | Ulta Beauty
 
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I’d love to try these! The color range is outstanding I have my eye on the blue! Elf is really stepping up their game this year 🤩
Black Velvet Smoky Kohl Eyeliner - e.l.f. Cosmetics | Ulta Beauty
 
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I loveee coconut and sol de janeiro! So the two as a pair? Perfection. I’m smelling next time I see it!
Cheirosa 39 Hair & Body Perfume Mist - Sol de Janeiro | Ulta Beauty
 
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A part of Shelby Ann’s routine!! It looks stunning, I’ve been loving the idea of a pink powder so I’m grabbing this when I get the chance 🤩
Infallible Blur-Fection Longwear Loose Setting Powder - Brightening Light Pink
 
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This went viral all over TikTok as it was TikTok exclusive and it seems like it does some crazy magic with the length. I ordered but haven’t opened it yet. I’m going to when I do my makeup next!
Blackest Black Colossal Bubble Washable Mascara - Maybelline | Ulta Beauty
 
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The Cocokind Calming Magnesium Mist is so soothing and refreshing. It helps calm my skin instantly, especially when it’s feeling irritated or stressed. Lightweight, hydrating, and perfect for sensitive skin—definitely a new fave!
Calming Magnesium Facial Mist - cocokind | Ulta Beauty
 
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The Summer Fridays Blush Balm is buttery, buildable, and gives the dreamiest dewy glow. Infused with peptides for a plump, hydrated finish — it’s like skincare + blush in one. Effortless, glowy, and perfect for everyday. 💕✨
Blush Butter Balm Hydrating Cream Blush with Peptides
 
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The Summer Fridays blush brush is so soft and perfectly dense — it blends cream blush like a dream without lifting your base. The angled shape hugs the cheekbone just right, giving you a seamless, airbrushed finish every time. Chic, minimal, and tota...
The Blush Brush
 
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The Saie Slip Tint Powder is weightless, blurring, and completely undetectable on the skin. It sets makeup without mattifying your glow — just a smooth, natural finish that looks like skin. Clean, airy, and perfect for everyday touch-ups 🤩
Slip Tint™ Undetectable Baked Setting Powder
 
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Dae’s Dream Veil is sunshine in a bottle — a soft, citrusy mist that leaves your hair and skin smelling fresh, bright, and a little dreamy. Lightweight, non-drying, and perfect for layering. It’s an instant mood boost with every spritz. 🍊
Dream Veil Signature Citrus Hair and Body Mist
 
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NARS did it again — The Multiple Soft Blur Stick glides on like silk and leaves the most beautiful soft-focus flush. It’s creamy but sets down to a natural, blurred finish that lasts. Perfect for cheeks, lips, and even eyes — effortless, multi-use, a...
The Multiple Soft Blur Blush Stick for Cheeks, Eyes and Lips
 
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This shampoo is a game-changer — ultra-hydrating, super glossy, and smells incredible. Infused with honey and ceramides, it gently cleanses while leaving hair soft, smooth, and visibly shinier. Think: salon-fresh feel every wash. 🍯✨
Honey Gloss Ceramide Therapy Hydrating Shampoo
 
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Rich, creamy, and so nourishing — this conditioner melts into the hair, leaving it soft, detangled, and glossy without weighing it down. The honey + ceramide blend helps strengthen and smooth for that silky, healthy finish. A must for dry or dull hai...
Honey Gloss Ceramide Therapy Hydrating Conditioner
 
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This limited-edition Lip Sleeping Mask is pure nostalgia in a jar. The Rainbow Sherbet scent is fruity, sweet, and so fun — and the hydration? Intense, silky, and long-lasting. Packed with Vitamin C and moisture-sealing magic, it leaves lips baby-sof...
Lip Sleeping Mask Intense Hydration with Vitamin C
 
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Light as a cloud, rich in hydration — the Tatcha Dewy Milk Moisturizer delivers that signature Tatcha glow without the heaviness. It sinks in instantly, calms the skin, and leaves you dewy, plump, and perfectly prepped for makeup. Luxurious, soothing...
Dewy Milk Moisturizer
 
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This eye tightener works fast. The new easy-wear formula visibly smooths under-eye bags and fine lines in minutes — no white residue, no stiffness. Just firmer, refreshed-looking eyes that last all day. Instant results, no filter needed. 👀✨
Instant FIRMx® Eye Temporary Eye Tightener Easy-Wear Formula for Firming Under-Eye Bags & Wrinkles
 
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Topicals turned their cult-fave Slather into a bar — and it’s just as good. These exfoliating + smoothing bars gently buff away rough texture while keeping skin soft, hydrated, and never stripped. Packed with powerhouse ingredients like AHAs and niac...
Slather Exfoliating & Smoothing Bar - For Soft Skin
 
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Obsessed with how fine the mist is — it sprays evenly and feels so refreshing. Super hydrating without feeling sticky, and it leaves my skin with the perfect dewy finish. New favorite for mid-day skin boosts! 💧✨
Hydro-Surge Dewy Face Mist
 
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Makeup-locking power plus SPF? Yes please. This setting spray keeps your look in place all day with a matte, shine-free finish — no melting, no creasing. Lightweight, non-greasy, and the added SPF 28 is a total bonus. A must-have for hot, busy days. ...
On 'Til Dawn Mattifying Sunscreen Makeup Setting Spray SPF 28
 
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This lip stain glides on like a liner but wears like a dream — bold color, feather-free, and locked in for 12 hours. It’s lightweight, non-drying, and perfect for crisp definition or a soft-blurred look. Longwear lovers, this one’s a winner. 💋⏳
Lip Contour Lip Stain for 12-Hour Wear