Rare Beauty is breaking down unrealistic standards of perfection.
This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.
Sections
4
NEW!
Lips
eyes
Face
NEW!
A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one. Complete with a built-in sharpener.
RARE BEAUTY | All of the Above Shadow Stick
An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time.
Perfect Strokes Gel Eyeliner
A long-lasting, waterproof pencil with a fine angled tip to create precise, hair-like strokes for the most natural-looking brows.
Brow Harmony Precision Pencil
An eyeshadow palette of seven rich, buttery shades in a range of long-lasting finishes, each inspired by our iconic Soft Pinch Liquid Blush collection.
Discovery Give Yourself Grace - Lidschattenpalette
An innovative lip jelly that transforms into a lightweight oil, starting off glossy, then leaving lips tinted while staying comfortable—never sticky—all day.
Soft Pinch Tinted Lip Oil
Lips
Sheer color, soft shine. The kind of tinted lip balm you can throw on without a mirror and still get right.
Gratitude Dewy Lip Balm (Appreciate)
A buttery, pigment-rich, soft matte lipstick that hugs lips in pure comfort all day. Available in the same 10 made-to-match shades as Kind Words Matte Lip Liner.
Kind Words Matte Lipstick
eyes
New!
Sincerely Me Mini Eye Essentials
New!
Perfect Strokes - Matter Flüssig-Liner
A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.
Weightless Eye Primer
A triangular-shaped retractable brow pencil with a complementary tinted brow gel to create naturally defined brows.
Brow Harmony Pencil and Gel
An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.
Perfect Strokes Matte Liquid Liner
Face
New!
Positive Light Silky Touch Highlighter
New!
Positive Light Silky Touch Precision
A lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finish
Liquid Touch Brightening Concealer 310W
Weightless, smooth-glide formula dries to a natural, skin-like finish in 48 shades.
Liquid Touch Weightless Foundation 250 W
Weightless, smooth-glide texture makes it easy to softly sculpt cheeks and eyes, and all over the face.
Warm Wishes Effortless Bronzer Stick; color True Warmth
A silky, do-it-all setting powder to smooth, blur, and control shine for a soft natural finish and all-day comfort.
