The world's most common gifts for Christmas, based on the percentage of adults who reported buying at least one item in that category during the last holiday season
Given as a Christmas gift by: ~ 49% of people
Most commonly given types: Amazon Gift Card, Visa/Mastercard Gift Card, Sephora Gift Card, Google Play Gift Card, App Store Gift Card
Mainly given to: Friends & close relatives
Gift Cards
Given as a Christmas gift by: ~ 48% of people
Most commonly given types: Sweaters, socks, jewelry
Mainly given to: Children, partners & close friends
Clothes & Accessories
Given as a Christmas gift by: ~ 40% of people
Most commonly given types: Board games, LEGO sets, Video games
Mainly given to: Children & teenagers
Toys & Games
Given as a Christmas gift by: ~ 34% of people
Most commonly given types: Chocolate assortments, Gourmet gift baskets, Christmas cookies
Mainly given to: Children, friends & coworkers
Candy & Food
Given as a Christmas gift by: ~ 27% of people
Most commonly given types: Cash, Digital transfers (e.g. PayPal, Venmo)
Mainly given to: Children, teenagers & young adults
Money
Given as a Christmas gift by: ~ 25% of people
Most commonly given types: Perfume/cologne, makeup sets, skincare products
Mainly given to: Partners & close relatives
Cosmetics & Beauty products
Given as a Christmas gift by: ~ 24% of people
Most commonly given types*: Novels, cookbooks, self-improvement books
Mainly given to: Close relatives, friends & coworkers
*includes e-books and audiobooks
Books
Given as a Christmas gift by: ~ 21% of people
Most commonly given types: Headphones/earbuds, smartwatches, video game consoles
Mainly given to: Teenagers, partners & close relatives
Electronics
Given as a Christmas gift by: ~ 18% of people
Most commonly given types: Candles, picture frames/posters, decorative lights
Mainly given to: Friends & close relatives
Home Decor
Given as a Christmas gift by: ~ 16% of people
Most commonly given types: Handmade crafts, wall art, personalized photo albums