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👁️ Eye Makeup Essentials Under $30

Purple Star emoji 25 items
The eye products I keep reaching for because they make getting ready so much easier. Whether I'm going for a soft everyday look or full glam, these are the palettes, mascaras, liners, brow products, and lashes I think are 100% worth checking out.
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🎨 Eyeshadow Palettes

I'm always switching between soft everyday looks and full glam, and these palettes never disappoint. They're pigmented, easy to blend, and have shades I actually use all the time.
 
Allie🤍 profile picture
If I could only keep one neutral palette, it'd probably be this one. The shades are so easy to work with and the pigmentation is amazing.
ColourPop Nude Mood Eyeshadow Palette
 
Allie🤍 profile picture
I honestly can't believe how good these are for the price. They're tiny, travel-friendly, and perfect for everyday makeup.
e.l.f. Cosmetics - Cream & Sugar Bite Size Eyeshadow Palette
 
Allie🤍 profile picture
This palette has a little bit of everything. I love how easy it is to create both natural and glam looks with it.
Vegan Ultimate Shadow Palettes | NYX Professional Makeup
 
Allie🤍 profile picture
One of my favorite affordable palettes. The colors blend beautifully and there's so much variety to choose from.
Makeup Revolution Reloaded Red Alert Palette
 
Allie🤍 profile picture
The pigmentation is unreal. Every shade blends effortlessly and makes eye looks look so much more expensive.
The Nubian Eyeshadow Palette

👁️ Mascara

A good mascara can completely change your makeup. These are the ones I keep reaching for because they give amazing length, volume, and hold without clumping or flaking throughout the day.
 
Allie🤍 profile picture
This is the mascara I always recommend. It gives amazing length without making my lashes feel heavy.
Lash Sensational Sky High® Washable Mascara
 
Allie🤍 profile picture
love how full and lifted my lashes look with this. It gives such a dramatic effect without clumping
L'Oreal Paris Voluminous Panorama Mascara
 
Allie🤍 profile picture
If you struggle with smudging, this one is definitely worth trying. It stays put all day but comes off so easily with warm water.
Lash XTNDR Soft Black Tubing & Lengthening Mascara
 
Allie🤍 profile picture
One of the best mascaras I've ever used, especially for the price. It gives so much volume and length
Lash Princess False Lash Effect Mascara
 
Allie🤍 profile picture
Perfect for everyday makeup. It separates my lashes beautifully and never looks clumpy.
Lash Blast Clean Volume Mascara

🖊️ Eyeliner

Whether I'm doing a sharp wing or just defining my eyes, these eyeliners never let me down. They're easy to use, long-lasting, and don't smudge halfway through the day.
 
Allie🤍 profile picture
This is hands down one of my favorite liquid liners. The tip is so precise, which makes doing wings so much easier.
Epic Ink Waterproof Liquid Liner - EYELINER
 
Allie🤍 profile picture
Such a great affordable liner. It's easy to use and lasts really well throughout the day.
Brush Tip Eyeliner - Expert Liquid Liner - elf Cosmetics - EU
 
Allie🤍 profile picture
This glides on so smoothly and stays put for hours. Perfect if you love a smudged liner look.
Tattoo Studio® Waterproof Gel Colored Eyeliner Pencil
 
Allie🤍 profile picture
love how easy this is to control. Great for beginners or anyone who struggles with eyeliner.
Essence Super Fine Liner Pen - Eyeliner - Ulta Beauty
 
Allie🤍 profile picture
The name isn't lying—this liner seriously lasts all day. It's one I always trust when I need my makeup to stay put.
wet n wild Mega Last Breakup Proof Liquid Eyeliner

🤎 Brows

I genuinely think brows pull a whole makeup look together. These are my favorite products for creating natural-looking brows that stay in place and are super easy to work with.
 
Allie🤍 profile picture
This makes it so easy to create natural hair-like strokes. My brows always look fuller without looking fake.
Lift & Snatch! Brow Tint Pen
 
Allie🤍 profile picture
love using this to keep my brows in place all day. It gives that fluffy laminated look without spending a fortune.
e.l.f. Brow Lift - Clear Eyebrow Gel
 
Allie🤍 profile picture
This is perfect for quick makeup days. It adds a little color and keeps my brows looking neat in seconds.
make me brow eyebrow gel mascara
 
Allie🤍 profile picture
The fine tip makes filling in my brows so easy. It looks really natural and never too harsh.
Maybelline Express Brow Ultra Slim Pencil
 
Allie🤍 profile picture
Even the mini lasts ages. It gives my brows extra volume while still looking soft and natural.
Gimme Brow+ Volumizing Eyebrow Gel

💕 Lashes

Whether I want a soft, natural look or something more dramatic, these lashes always complete my makeup. They're comfortable to wear, easy to apply, and make such a difference.
 
Allie🤍 profile picture
These are my go-to lashes because they look so natural but still make a huge difference. They're super comfortable to wear too.
Ardell Demi Wispies Natural Wispy Lashes
 
Allie🤍 profile picture
If you want people asking if your lashes are real, these are perfect. They're lightweight and blend in beautifully.
Kiss Looks So Natural False Eyelashes Multipack
 
Allie🤍 profile picture
I love that these give you the look of lash extensions without the salon price. They're surprisingly easy to apply once you get the hang of it.
Falscara DIY Eyelash Extension Starter Kits
 
Allie🤍 profile picture
These are perfect for everyday wear. They're soft, lightweight, and don't feel heavy on my eyes.
Ardell Naked Lashes 421 Subtle Volume
 
Allie🤍 profile picture
A good lash glue makes all the difference, and this is the one I always trust. It holds my lashes in place all day without any issues.
Duo Brush On Striplash Adhesive