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Social Media Management | Essential Tools for Success

Laptop emoji 28 items
Boost your social media game with the ultimate toolkit for success! From must-have software and apps to top-tier equipment like laptops and camera gear, this guide has everything you need to create, manage, and grow your online presence.
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Software

These are some things I use every day as a social media manager! 

 
Amber Gasparini profile picture
I use gamma to create beautiful quick ebooks or guides to help people learn quick information This is AI so easy prompts and just edit afterwards has website, presentation or pdf functions
Gamma
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Amber Gasparini profile picture
I use this to host blog content on to get traffic to content I am hoping to get additional clicks on.
Medium: Read and write stories.
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Amber Gasparini profile picture
This CRM is best for SMM Agencies you can handle multiple owner accounts in one place with lead automation.
HighLevel Pro SaaS Plan Trial
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Amber Gasparini profile picture
30 day trial, Canva pro is what I use to design all my organic social media on Facebook
Canva Pricing Plans: Free, Pro & Canva for Teams | Canva
 
Amber Gasparini profile picture
Brevo is my email marketing app of choice as I can email 300 people a day without caps on how many users I can upload
Brevo
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Amber Gasparini profile picture
Wave apps is a free accounting software that allows me to invoice my clients I can collect payments and track receipts and super user friendly
Wave • Sign in
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Amber Gasparini profile picture
This app is important for my clients so I can prove the time spent on the project work if there are any disputes and can send a detailed record along with my invoices
Clockify - Time Tracking Software
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Amber Gasparini profile picture
I use Trello with my clients to approave content and it is very user friendly which is great so that it limits frustrations
Manage Your Team’s Projects From Anywhere | Trello
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Amber Gasparini profile picture
I currently manually schedule on platform however I have played around with platforms and Later is a good scheduling platform for social accounts
Later Social
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Amber Gasparini profile picture
I currently use agoraplus as a way to look at additional analytical metrics and this helps to get a bigger picture for clients for next steps in there content
Agorapulse
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Amber Gasparini profile picture
I use loom to explain what is going on to a client visually to limit the need for calls and to increase communications
Loom – Screen Recorder & Screen Capture - Chrome Web Store
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Amber Gasparini profile picture
Many businesses use slack to communicate with each other and it is great there are even social communities that have been built on slack
Slack: AI Work Management & Productivity Tools
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Amber Gasparini profile picture
If you need to create a step by step guide this a great tool to have on hand so that it records where you are clicking and gives screens shots of important steps as you walk through a process
Scribe: AI Documentation, SOPs & Screenshots - Chrome Web Store
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Amber Gasparini profile picture
This website is good if you are just starting your journey as a virtual assistant they work with you as a team and you gain clients however as you gain experience know your worth and remember how much they are charging the client
Book a Consult for Virtual Assistant Services. Delegate Work. Business Support
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Amber Gasparini profile picture
If your clients are hoping to protect their passwords they can share them through this software protecting their data while still giving you access to many programs
Download LastPass
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Amber Gasparini profile picture
I use zoom or google classroom which ever the client is comfortable with but zoom has a 40 min limit which helps keep meeting short and direct. Also can be scheduled through calendly
Sign In - Zoom
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Amber Gasparini profile picture
You can use this to schedule in meeting or place in emails or socials to have clients schedule in discovery calls
Calendly: Free Online Appointment Scheduling Software
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Equipment

Here are some obvious things you will need to complete projects. 

 
Amber Gasparini profile picture
This is the laptop I currently have been using for 2 years and I run 4 browsers and about 40 tabs on each and is still working
HP 17.3" FHD Laptop, Intel i3, 16GB RAM, 1TB SSD
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Amber Gasparini profile picture
We got this because I was hunching over to do my work this props it up so I can focus on what I am doing and not get sore
Besign LSX3 Aluminum Laptop Stand, Silver
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Amber Gasparini profile picture
Desk lighting like a ring light so that I can make videos on the spot if I would like to as I also go live and create my own content
Bekada Clip on Desk/Ring Light for Video
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Amber Gasparini profile picture
We dabbled in Youtube for a bit but this is also really helpful if your doing ad content and voice overs for your clients so you have a quality station
MAONO USB Microphone 192kHz/24Bit Kit
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Amber Gasparini profile picture
This is what I keep calling my octopus it is the best phone holder I have ever owned it can be reshaped goes where I need it at the level I want it small but mighty
Adjustable Mini Tripod with Wireless Remote
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Amber Gasparini profile picture
Storage is an issue that is a common problem that you will continually face ensure you have an external drive and possibly cloud storage I use google drive but there are other options too
Seagate Expansion portable 2TB External Hard Drive HDD - USB 3.0, for Mac and PC with Rescue Data Recovery Services and Toolkit Backup Software (STKN2000400), Rescue Services and Software
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Amber Gasparini profile picture
I just use a small wireless mouse just need it to get the job done and I dont find a difference in expensive mice
Logitech Wireless Mouse M170, 2.4 GHz with USB Mini Receiver, , 12-Months Battery Life - Red, 12-month battery life
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Amber Gasparini profile picture
Getting a phone through PC is the best as they work with many providers and you get pc points when you sign a contract like 200,000+ which equals 200 in groceries
Phones
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Amber Gasparini profile picture
We always need chargers and they are always breaking always get a few extra so you have one on hand
HKYUSHINE 5Pack iPhone Charger Cord, MFi
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Amber Gasparini profile picture
I want one of these so bad so that my phone tracks my movement within frame for Live videos this tools is a game changer for hands free content
OBSBOT Me AI Phone Tripod Mount & Stabilizer
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Amber Gasparini profile picture
These are great because rarely anyone notices your wearing them and they have a microphone to speak and so its great for videos and meetings
2021 New Buds Live Sm-r180 Wireless Earbuds Bluetooth Headset Black
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