Amina Kuc

We believe that beauty thrives in diversity and discovery. Our purpose is to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.

These lip liners — favorites among makeup artists, editors, and shoppers alike — do so much more than just outline. They take your lip-color game to a whole new level.

In our 50s, estrogen levels decline, collagen production decreases, and the cell turnover process slows down even more. Certain lifestyle and external factors like sun damage, stress, and poor habits can make signs of aging more visible and accelerate the process. The focus of skincare in your 50s should be on keeping the skin healthy and protected to combat the formation of new wrinkles or blemishes. To ensure that you’re taking care of your complexion in your 50s, fine-tune your skincare routine to include ingredients like retinoids, antioxidants, exfoliants, and ceramides.

What is it about the prospect of turning 30 that brings a newfound devotion to the best skincare products for our 20s? Yes, there’s the obsessive poring over stray spots and microscopic lines you’ve never seen before, but is it all in your mind, or does your skin actually start to change right when you enter that third decade?

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I definitely recommend serums for anyone who is concerned about aging. It's a really good way to get extra anti-aging effects, more than your typical moisturizer and sunscreen,” says Dr. Waldman.