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Must-Try Indie Beauty Brands: Skincare, Makeup & More✨

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Discover the best indie beauty brands that are redefining skincare, makeup, and fragrance. From clean ingredients to innovative formulas, these small brands deserve a spot in your routine✨
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Skincare

 
Angela Salorian profile picture
Founded by Liah Yoo, this minimalist brand simplifies skincare with gentle yet effective formulations.
KraveBeauty – #PressReset on the Skincare Norm
 
Angela Salorian profile picture
Luxurious Ayurvedic skincare inspired by Indian royalty, featuring botanical-rich serums and oils.
RANAVAT Skin and Haircare – Proven by science. Rooted in ritual.
 
Angela Salorian profile picture
Affordable yet high-performance skincare with ingredient-focused, dermatologist-backed formulas.
Naturium
 
Angela Salorian profile picture
A European indie brand specializing in gentle, science-backed skincare for sensitive skin.
TWELVE BEAUTY | Green Beauty Reinvented Reward For Radiant ...
 
Angela Salorian profile picture
A body care brand that treats skincare beyond the face, offering vitamin-rich, fragrance-free essentials.
Nécessaire – Nécessaire, A Personal Care Company
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Angela Salorian profile picture
A science-backed, sustainable skincare brand known for its reusable eye masks and barrier-repairing creams.
Dieux Skin

Makeup

 
Angela Salorian profile picture
A clean beauty brand with sensitive skin-friendly makeup, including their viral cream blushes and lip jellies.
Tower 28 Beauty
 
Angela Salorian profile picture
Celebrating diverse skin tones, this brand is known for its multi-use Huesticks for color correction and makeup.
LIVE TINTED | Live your hues | Beauty that sees you – Live Tinted
 
Angela Salorian profile picture
Bobbi Brown’s modern, minimalist beauty brand designed for effortless, skin-enhancing makeup.
Jones Road Beauty - Clean No-Makeup Makeup
 
Angela Salorian profile picture
A luxury, refillable beauty brand combining high-quality organic formulas with sustainable packaging.
Kjaer Weis: Organic Luxury Makeup
 
Angela Salorian profile picture
A minimalist makeup brand offering sheer, buildable, and luxurious essentials.
MERIT Beauty: MERIT Clean Beauty & Minimalist Makeup | MERIT ...
 
Angela Salorian profile picture
A mystical-inspired brand offering high-pigment, handcrafted makeup with natural ingredients.
Rituel de Fille | Makeup That Wears Like Magic

Fragrance

 
Angela Salorian profile picture
One of my absolute favorite fragrance brands. Phlur is a reimagined indie perfume brand creating fresh, modern scents with a sustainable approach.
Phlur - Modern Fine Fragrance Brand
 
Angela Salorian profile picture
Founded by Michelle Pfeiffer, this brand offers EWG-verified, transparent fragrances.
Henry Rose: 100% Transparent Fine Fragrances
 
Angela Salorian profile picture
A clean fragrance brand blending storytelling with sophisticated, non-toxic perfumes.
Ellis Brooklyn
 
Angela Salorian profile picture
A genderless indie fragrance brand with modern, clean, and long-lasting perfumes.
DedCool: Making life smell really good. GENDERLESS + VEGAN + ...
 
Angela Salorian profile picture
Inspired by Japanese culture, this brand offers poetic scents in refillable, artfully designed bottles.
Floraïku Paris | Perfume as a poem | Official
 
Angela Salorian profile picture
A botanical-based fragrance house known for its unique, nature-inspired scents.
Maison Louis Marie