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Makeup Must-Haves

Lipstick emoji 38 items
Your go-to collection of essential makeup products that make getting ready a breeze! From everyday basics to standout staples, these picks deliver flawless, feel-good looks every time.
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The Budget Beat

These wallet-friendly gems prove you don't need to spend a lot to score big on quality. Perfect picks for everyday glam on the go!

 
Ashlyn Vidler profile picture
This blush gives a natural, glowing flush that lasts. Dolce Pink is my fave! It is a nice, rosy shade that is PERFECT for everyday wear (for my skin tone).
Milani Baked Blush
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Ashlyn Vidler profile picture
Truly like butter! Super creamy, blendable and gives a warm, natural-looking glow without any patchiness.
Physician's Formula Murumuru Butter Bronzer
 
Ashlyn Vidler profile picture
Seriously smooth and creamy! Great for lining, filling in or wearing solo for an easy, polished look.
ColourPop Pinky Promise - Lippie Pencil Trios
 
Ashlyn Vidler profile picture
Stunning! Not too intense and gives a lit-from-within glow. Super smooth and blendable!
Milani Baked Highlighter
 
Ashlyn Vidler profile picture
Keeps your makeup locked in place ALL DAY! lightweight with a tacky finish, creating a smooth and long-lasting base.
NYX Face Glue Gripping Makeup Primer
 
Ashlyn Vidler profile picture
Smooths out pores and fine lines! The finish feels lightweight, silky and your makeup will last all day without feeling heavy.
Milani Conceal + Perfect Blur Out Smoothing Primer
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Ashlyn Vidler profile picture
Velvety and gripping texture that locks your makeup in all day! I like to use this with a very light base and it makes your skin look super glowy.
Elf Power Grip Primer
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Ashlyn Vidler profile picture
Blurs pores and creates a smooth and even canvas for makeup! It has a balm-like texture that melts into your skin.
Elf Poreless Putty Face Primer
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Ashlyn Vidler profile picture
Lightweight, hydrating and buildable, this concealer-serum hybrid covers EVERYTHING without caking! It blends seamlessly and feels like skincare with coverage.
NYX Bare With Me Concealer Serum
 
Ashlyn Vidler profile picture
Laminated brow look without the salon! It holds brows in place all day with a non-crunchy finish.
Elf Brow Laminating Gel - Clear-Drying Brow Gel
 
Ashlyn Vidler profile picture
This is super hydrating and builds from light to medium coverage. It blends so well, is lightweight and gives a subtle satin glow.
Revolution Skin Silk Radiant Satin Serum Foundation
 
Ashlyn Vidler profile picture
Lightweight, brightening and super hydrating! This concealer feels like skincare and blends effortlessly. Perfect for light coverage days.
Revolution Skin Silk Radiant Serum Under Eye Brightener & Concealer
 
Ashlyn Vidler profile picture
My absolute FAVORITE budget mascara! It gives so much length without clumping and the skinny wand grabs every lash. Perfect for a clean, lifted look.
L'Oreal Paris Telescopic Lengthening Mascara
 
Ashlyn Vidler profile picture
Glides on super smooth! Creamy, hydrating and stays put all day after setting. Sharpen gently as it is soft and can be a little tricky.
Maybelline Lifter Liner Lip Liner Makeup with Hyaluronic Acid
 
Ashlyn Vidler profile picture
Blurs fine lines and pores while also brightening and controlling shine! Feels weightless and looks super smooth. Great budget option!
L'Oreal Infallible Blur-Fection Longwear Loose Setting Powder
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Ashlyn Vidler profile picture
Cult-fave for a reason! It has a soft, blurring finish and long-lasting shine control.
Airspun Coty Loose Face Powder Translucent
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Ashlyn Vidler profile picture
The name does not lie! Super buttery and non-sticky. Sheer to medium coverage and there are SO MANY shades!
NYX Butter Gloss Non-Sticky Lip Gloss
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Goldilocks Picks

This list encompasses products that are not too pricey but also not super cheap. Think quality formulas, pretty packaging and performance that rivals high-end products without breaking the bank. Your makeup bag will thank you.

 
Ashlyn Vidler profile picture
This blush is extremely pigmented and lasts forever! I love Vol. 4 for my skin tone. Their color range is amazing!
Juvia's Place Blushed Duo
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Ashlyn Vidler profile picture
Rosy neutrals, soft mauves and flirty shimmers all in one! I love Morphe palettes for their blendability, serious pigment and versatility.
Morphe 35XO Natural Flirt Artistry Palette
 
Ashlyn Vidler profile picture
A gem for lovers of warm neutrals and shimmer. This palette is a versatile and budget-friendly pick that packs some serious glam!
Morphe 35U Gilded Desert Artistry Palette
 
Ashlyn Vidler profile picture
Underrated setting powder! It keeps everything set in place for hours without looking cakey.
Morphe Bake & Set Soft Focus Setting Powder
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Ashlyn Vidler profile picture
Versatile trio with cream, balm and powder, all in one! These blend seamlessly for a natural & buildable flush. Great for mixing and matching!
Morphe Cheek Thrills Multi-Finish Face Trio
 
Ashlyn Vidler profile picture
A perfect mix of buttery mattes and metallics in warm, rose and taupe shades. Perfect for everyday wear or glam looks!
ColourPop Discover Bare Necessities | Neutral Eyeshadow Palette
 
Ashlyn Vidler profile picture
Lightweight finishing powder that adds a soft and natural glow while also blurring and controlling shine.
Morphe Cloudlight Soft Glow Veil Finishing Powder
 
Ashlyn Vidler profile picture
Lightweight and hydrating! Smooths under eyes with a natural and radiant finish. Perfect for everyday wear.
Morphe Wakeup Artist Under Eye Correcting Concealer
 
Ashlyn Vidler profile picture
I wore this lipstick at my wedding and it lasted ALL NIGHT! Super shiny and the stay power is unmatched.
NYX Shine Loud Long-Lasting Liquid Lipstick

Swipe-Worthy Splurges

These are the high-end heroes that actually live up to the hype. From silky formulas to stunning packaging, each one feels like a little luxury in your routine. Perfect when you are in the mood to TREAT YOURSELF! 

 
Ashlyn Vidler profile picture
A quiet MVP that brightens dark circles SO well without feeling heavy. Fingers crossed for an expanded shade range!
Tarte Colored Clay CC Undereye Corrector
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Ashlyn Vidler profile picture
One of those products that I will continue to repurchase because it is THAT good. So blendable and really makes you say “bye-bye” to any discoloration under your eyes.
IT Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer
 
Ashlyn Vidler profile picture
Lightweight and blends like a dream! It gives a smooth, blurred finish with just the right amount of coverage. Perfect for those “no-makeup makeup” days!
Fenty Eaze Drop Blurring Skin Tint
 
Ashlyn Vidler profile picture
Super easy to use and gives just enough hold without feeling crunchy. A go-to for quick and natural brows.
Benefit Gimme Brow+ Volumizing Eyebrow Gel
 
Ashlyn Vidler profile picture
It's a classic for a reason! Sets perfectly, blurs like magic and never looks cakey!
Laura Mercier Translucent Loose Setting Powder
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Ashlyn Vidler profile picture
Super smooth, finely milled and keeps shine in check without dulling your glow! I love the shade range and it locks in makeup all day.
Fenty Beauty Pro Filt'r Instant Retouch Setting Powder
 
Ashlyn Vidler profile picture
Fantastic coverage! It holds up through heat, humidity and long days without budging.
Este Lauder Double Wear Stay-in-Place Foundation
 
Ashlyn Vidler profile picture
A little goes a long way with this one! Super full coverage, brightening and great for under eyes or spot concealing. Very blendable and not a crease in sight!
Tarte Shape Tape™ Full-Coverage Concealer
 
Ashlyn Vidler profile picture
Melts into your skin for a super natural, sun-kissed look! Easy to blend, buildable and gives that effortless warmth without looking muddy.
Fenty Beauty Cheeks Out Freestyle Cream Bronzer
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Ashlyn Vidler profile picture
Silky and blends like a dream! This gives your cheeks a natural, dewy finish and is super long-lasting.
Fenty Beauty Cheeks Out Freestyle Cream Blush
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Ashlyn Vidler profile picture
Perfect for creating those beautiful, hair-like strokes. A staple for polished, defined brows that don't look overdone!
ABH Brow Wiz
 
Ashlyn Vidler profile picture
Full coverage with SPF! It brightens, hydrates and has a beautiful flawless finish.
IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+