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My first attempt was scribbled on notebook paper and honestly it looked sad. These supplies made the second version look like something from a stationery shop, and he actually kept it on his nightstand.




















Coming up with 20 different coupon ideas at midnight is harder than it sounds. I sat there for 45 minutes writing ‘free hug’ over and over. These helped me brainstorm and organize the whole thing.






















I learned fast that vague coupons like ‘a fun night out’ never get used. When I attached something tangible to each one, he started cashing them in within days.






















The ‘free massage’ and ‘breakfast in bed’ coupons are the classics for a reason. But showing up with actual supplies instead of just your bare hands makes it hit different.






















Handing someone a stack of paper coupons feels anticlimactic no matter how good the ideas are. Wrapping it up properly turned this from ‘cute’ to ‘wait, you made this?’




















