Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Affordable Dupes for Viral Makeup
15
items These are affordable alternatives that beauty creators love and that perform very well compared to their expensive counterparts:
Dupe for Hourglass Veil
Lightweight primer that minimizes pores and softens skin texture.I use this every time I wear makeup. It softens pores and makes my makeup last longer — honestly feels like a designer product.
Partners In Prime Photo Focus Face Primer - Wet n Wild | Ulta Beauty
Dupe for Benefit Gimme Brow
Tints brows and holds them in place with a natural fluffy finish.This brow gel tints and shapes my brows so naturally. People have asked if my brows are microbladed — worth every penny!
Browny Brows 02 Make Me Brow Eyebrow Gel Mascara - Essence | Ulta Beauty
Dupe for Kat Von D Tattoo️ Liner
Intense black, waterproof liner that stays sharp all day.
Black Epic Ink Waterproof Liquid Eyeliner - NYX Professional Makeup | Ulta Beauty
NARS Pure Radiant Tinted Moisturizer
Why it’s a dupe:
Hydrating, natural finish, and smooth skin effect. ColourPop is known for high-quality affordable makeup
Light 8N Pretty Fresh Hyaluronic Acid Tinted Moisturizer - ColourPop | Ulta Beauty
Dupe for: NARS Orgasm Blush
Why it’s a dupe:
Same peachy glow, luminous finish, and strong pigment at a fraction of the price.
Luminoso Baked Blush - Milani | Ulta Beauty
Dupe for: Kosas Revealer Concealer
Why it’s a dupe:
Hydrating formula, natural coverage, and smooth under-eye finish.
Light Bare With Me Hydrating Face & Body Concealer Serum - NYX Professional Makeup | Ulta Beauty
Dupe for: Dior Lip Glow Oil
Why it’s a dupe:
Gives glossy, hydrated lips with similar shine and comfort.
Berry Juice Infused Lip Oil - ULTA Beauty Collection | Ulta Beauty
Dupe for: Fenty Beauty Skin Tint
Why it’s a dupe:
Lightweight, natural coverage with long wear.
220 Super Stay 24H Skin Tint + Vitamin C - Maybelline | Ulta Beauty
Dupe for: Too Faced Better Than Sex Mascara
Why it’s a dupe:
Same dramatic volume and lash lift effect.
Blackest Black Voluminous Lash Paradise Volume Mascara - L'Oréal | Ulta Beauty
Dupe for: Anastasia Brow Wiz
Why it’s a dupe:
Precise tip, smooth formula, and natural brow definition.
Neutral Brown Instant Lift Brow Pencil - e.l.f. Cosmetics | Ulta Beauty
Dupe for: Giorgio Armani Luminous Silk Foundation
Why it’s a dupe:
Natural radiant finish and lightweight feel.
Light 45W Pretty Fresh Hyaluronic Hydrating Foundation - ColourPop | Ulta Beauty
Dupe for: Benefit Hoola Bronzer
Why it’s a dupe:
Smooth blendable contour and natural warmth.
Medium to Tan Faux Glow Matte Bronzer - ULTA Beauty Collection | Ulta Beauty
Dupe for: Rare Beauty Positive Light Highlighter
Why it’s a dupe:
Creamy glow and intense shine.
Flexitarian Super Shock Highlighter - ColourPop | Ulta Beauty
Dupe for: Chanel Cream Bronzer
Why it’s a dupe:
Creamy texture and natural sculpted look.
Cabana Cutie Putty Bronzer - e.l.f. Cosmetics | Ulta Beauty
Dupe for: Stila Stay All Day Eyeliner
Why it’s a dupe:
Sharp, dark lines with long wear.
Precision Liquid Eyeliner - e.l.f. Cosmetics