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Over-40 Glow & Hair Repair
12 items
By
Gabriela Ripan
Over-40 radiance, simplified: bond repair for strength, frizz-taming finishers, and gentle glow staples that work together for real-world shine.
4 minute bond repair; great “before/after” hook; works on colour damage.
K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask 15ml
Social proof powerhouse; weekly ritual; pairs well with No.0 funnel.
Olaplex No. 3 Hair Perfector Pre-Shampoo Strengthening and ...
Pre-shampoo “elasticity” claim converts; strong testimonials.
Philip Kingsley Elasticizer Intensive Treatment 150ml
Over-40 friendly retinal; “upgrade from retinol” angle; tier ladder to 6/10.
Medik8 Crystal Retinal 3 Serum 30ml
Pores/texture fix; huge social proof; body-KP upsell exists.
SKIN PERFECTING 2% BHA Exfoliating Toner
High-strength vit C; “UK made, vegan”; strong DTC program.
Glow-C Vitamin C 20% Serum
Humidity proof for 3 washes” promise; great video demo.
Color Wow Dream Coat Supernatural Spray 200ml
Actually cleans hair” claim; travel + duo bundles convert.
Living Proof Perfect Hair Day (PhD) Dry Shampoo 198ml
Barrier-repair; “sensitive/menopause” positioning.
La Roche-Posay Toleriane Dermallergo Night Cream for Sensitive ...
1.5% HA + Vit CG” wrinkle/plump story; before/after carousel
VICHY Liftactiv H.A Epidermic Filler Smoothing 1.5% Hyaluronic Acid ...
Low-friction add-on; AOV builder; dermatologist-led copy.
CeraVe Hydrating Cleanser with Hyaluronic Acid for Normal to Dry Skin ...
Price anchor; bundling with BHA or retinoid increases basket.
The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml
