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Best Local Beauty Brand From Indonesia

35 items

Aysha2rk

From Indonesia to the World! 🇮🇩 Local brands that bring innovation and excellence, proving that Indonesian products stand tall among the best! #LocalPride

Founded in 1995 by Nurhayati Subakat under PT Paragon Technology and Innovation. Originating from Jakarta, Indonesia, Wardah is known as the pioneer of halal beauty products in Indonesia, offering skincare, makeup, haircare, and body care.The most fa...

WARDAH

Launched in 2010 by PT Paragon Technology and Innovation. Based in Jakarta, Indonesia, Make Over is a professional makeup brand loved for its wide shade range and high-performance formulas. Make Over’s most legendary and best-selling product on the m...

MAKEOVER

Established in 2015 by PT Paragon Technology and Innovation. Created in Jakarta, Indonesia, Emina focuses on beginner-friendly skincare and makeup with gentle formulas for teens and young adults. Emina’s most legendary and best-selling product on the...

Emina Cosmetics

Founded in 2019 by Irene Ursula under BeautyHaul Group. Based in Jakarta, Indonesia, Somethinc is known for combining science-backed skincare with innovative makeup designed for Indonesian skin. Somethinc’s most famous products and bestsellers on the...

SOMETHINC

Founded in 2022 by BeautyHaul Group. Developed in Indonesia, Amaterasun focuses on modern UV protection products, especially sunscreens designed for tropical climates.Amaterasun’s most famous and best-selling product, Amaterasun UV Sunscreen Serum SP...

AMATERASUN

Founded in 2014 in Yogyakarta by PT AVO Innovation Technology. Avoskin is recognized for botanical-inspired skincare with a strong focus on sustainability and effective active ingredients. Avoskin’s most legendary and best-selling product on the mark...

Avoskin

Established in 2002 in Sidoarjo, East Java. Azarine combines botanical ingredients with skincare technology and is especially popular for its sunscreen collection. Azarine’s most legendary and best-selling product: Azarine Hydrasoothe Sunscreen Gel S...

Azarine

Founded in 2020 in Indonesia. Whitelab is a skincare brand known for affordable products featuring dermatologist-favorite ingredients like niacinamide, hyaluronic acid, and ceramides. Whitelab’s most legendary and best-selling product on the market: ...

Whitelab

Founded in 2017 in Indonesia. N'Pure creates skincare inspired by natural Indonesian ingredients, with the Centella Asiatica line being one of its most recognized collections. NPURE’s most legendary products and bestsellers on the market: NPURE Cente...

NPURE

Established in 2017 in Indonesia. Lacoco offers premium skincare formulated with natural ingredients and elegant packaging. Lacoco’s most legendary products and top bestsellers on the market: Lacoco Dark Spot Essence, Lacoco Intensive Treatment Eye S...

Lacoco En Nature

Founded in 2018 in Indonesia. The Aubree is known for effective skincare using gentle active ingredients suitable for daily routines. The Aubree’s most famous products and bestsellers on the market: the Aubree Niacinamide Skin Booster, the Aubree Bot...

The Aubree

Founded in 2016 in Jakarta. ESQA is Indonesia's first vegan beauty brand, offering premium makeup and skincare with cruelty-free formulas. ESQA’s most legendary products and top bestsellers on the market: ESQA Flawless Liquid Concealer, ESQA Goddess ...

ESQA Cosmetics

Founded in 2016 by beauty influencer Lizzie Parra. Based in Jakarta, BLP Beauty is famous for wearable makeup designed to enhance natural beauty. BLP Beauty’s most legendary products and bestsellers on the market: BLP Lip Coat, BLP Cover Cushion

BLP Beauty

Established in 2015 in Indonesia. Luxcrime offers makeup and skincare with modern formulations and minimalist packaging. Luxcrime’s most legendary products and top best sellers: Luxcrime Blur & Cover Two Way Cake, Luxcrime Ulti-Matte Oil Control ...

Luxcrime Cosmetics

Founded in 2017 in Indonesia. Dear Me Beauty is known for affordable makeup and skincare, often collaborating with local artists and brands. The most famous Dear Me Beauty products and top bestsellers on the market: Dear Me Beauty Serum Lip Tint, Dea...

Dear Me Beauty

Founded in 2017 in Jakarta. Rosé All Day focuses on effortless everyday makeup with elegant, minimalist aesthetics. The most famous Rosé All Day product and the top bestseller on the market: Rosé All Day The Realest Lightweight Skin Tint

Rosé All Day Cosmetics

Established in 2019 in Indonesia. Mad For Makeup creates makeup designed to be inclusive, beginner- friendly, and suitable for tropical weather. Mad For Makeup’s most famous product and top bestseller on the market: Mad For Makeup Spotless+ DreamTec ...

Mad For Makeup

Founded in 1962 by Dr. Fadillah Sampoerna under PT Vitapharm. Based in Surabaya, Indonesia, Viva Cosmetics is one of Indonesia's oldest beauty brands, known for affordable skincare and timeless makeup essentials. Viva Cosmetics' most famous and legen...

Viva

Founded in Indonesia, Glamazing is a local makeup brand offering affordable cosmetics designed for everyday use with trendy colors and beginner-friendly formulas. Glamazing’s most famous and viral products: Glamazing Multipurpose Soothing Skinditione...

Glamazing

Founded in Indonesia, Salsa Cosmetics focuses on affordable makeup for young consumers, offering lip products, face makeup, and eye makeup at budget- friendly prices. Here are some of Salsa Cosmetics’ most popular best-selling products: Salsa Galaxy ...

Salsa Cosmetics

Founded in 2017 by Melissa Angelina. Based in Jakarta, Indonesia, Studio Tropik is famous for creating innovative beauty products for tropical climates, especially its award-winning setting sprays. Studio Tropik’s most famous products—which have pion...

Studio Tropik

Founded in 2019 in Indonesia, True to Skin develops science-backed skincare with gentle formulations and effective active ingredients, making it a favorite among sensitive skin users. True to Skin’s most famous products and top best-sellers are the T...

True to Skin

Founded in 1993 under PT Gloria Origita Cosmetics. Based in Indonesia, Purbasari began with traditional body care before expanding into makeup, becoming well known for its iconic matte lipsticks and lip creams. The most famous and iconic Purbasari pr...

Purbasari

Founded in 1975 by BRA Mooryati Soedibyo. Based in Jakarta, Indonesia, Mustika Ratu combines traditional Indonesian herbal beauty wisdom with modern cosmetic innovation. Mustika Ratu’s most famous, legendary, and top-selling product is Mustika Ratu O...

Mustika Ratu

Founded in 2002 by PT Implora Sukses Abadi. Based in Sidoarjo, East Java, Implora is known for delivering affordable, high-quality makeup and skincare that has become popular across Indonesia. The most famous, viral, and successful Implora Cosmetics ...

Implora Beauty

Founded in 2022 in Indonesia, From This Island celebrates Indonesia's rich botanical heritage by combining locally sourced ingredients with modern skincare science. The most famous and viral products from From This Island are the Papua Red Fruit Plum...

From This Island

Founded in 2019 by Tasya Farasya. Based in Jakarta, Indonesia, MOP Beauty creates high-performance makeup designed for tropical weather and everyday wear. MOP Beauty’s (Mother of Pearl) most famous, legendary, and top-selling products are the MOP Mic...

Mother of Pearl

Founded in Indonesia, Slavina Beauty offers affordable cosmetics with trendy formulations. Slavina’s most famous and viral products on the market are Slavina Whitening Body Lotion and Slavina Moisturizing Shower Gel. Best-Selling Fragrance Variants: ...

SLAVINA

Founded in 2019 by Luna Maya. Based in Jakarta, Indonesia, Nama Beauty is a premium beauty brand that embraces inclusive beauty with high-quality makeup suitable for all skin tones. The most famous and best-selling NAMA Beauty products on the market ...

Nama Beauty

Founded in 2013 by Shandy Purnamasari and Maharani Kemala. Originating from Malang, East Java, MS Glow has grown into one of Indonesia's largest beauty brands, offering skincare, cosmetics, body care, and aesthetic clinics nationwide. MS Glow’s most ...

MS GLOW

Founded in 2019 by PT Paragon Technology and Innovation. Based in Jakarta, Indonesia, Instaperfect is a premium beauty brand designed for modern women, offering elegant makeup with long-lasting performance and a luxurious feel. The most famous, legen...

Instaperfect

Founded in 1977 by Dr. (H.C.) Martha Tilaar. Originating from Jakarta, Indonesia, Sariayu blends Indonesia's traditional herbal beauty wisdom with modern cosmetic innovation, making it one of the country's most iconic beauty brands. The most famous, ...

SARIAYU

Founded in 2017 by Felicya Angelista. Based in Jakarta, Indonesia, Scarlett is one of Indonesia's fastest-growing beauty brands, best known for its body care, skincare, and fragrance collections that combine effective formulas with affordable prices....

Scarlett

Founded in 2020 by PT Paragon Technology and Innovation. Based in Jakarta, Indonesia, OMG is a trendy makeup brand offering affordable, high-quality cosmetics created for young beauty enthusiasts. The most famous OMG (Oh My Glam / Oh My Glow) product...

OMG

Founded in 2023 by PT Paragon Technology and Innovation. Based in Jakarta, Indonesia, Light+ is a wellness-inspired beauty brand that focuses on inner and outer beauty through modern self-care and beauty innovations. The most famous Light+ (Lightplus...

Lightplus