Okay, hear me out — e.l.f. isn’t just cheap makeup, it’s the kind of stuff that actually works and doesn’t make you feel like you’re breaking the bank. I’ve rounded up 20 of my favorite products that I swear by, from primers that make your makeup las...
I was shocked how well this primer holds everything in place. I used it before a long day once and my makeup still looked good hours later. It feels slightly tacky at first, but that’s what helps makeup stick — and it doesn’t feel uncomfortable.
Power Grip Primer
Full coverage but not cakey? That’s rare at this price. I’ve used it on dark circles and stubborn blemishes — covers them so well people asked if I was wearing foundation (I was). Helps under eyes without drying them out.
Hydrating Camo Concealer
This brow gel holds hairs in place without making them look crunchy. I brush it through after filling in my brows and they stay tidy all day. It’s like that friend who never messes up their brows.
Wow Tinted Brow Gel
This feels lighter than foundation but gives a nice even tone. I wear it on days I want something more than tint but less than heavy coverage. Goes on smooth and looks like skin
Camo CC Cream SPF 30 - Color Correcting Cream
I grab this when I’m in a rush — swipe it on, blend with my finger, and boom, instant eye color. It doesn’t crease or smudge by lunch, which is AMAZING for a stick shadow.
No Budge Long Lasting Eyeshadow Stick
I spray this on after finishing makeup and honestly it feels like locking in comfort. It doesn’t make me feel wet or sticky — just fresher — and my makeup lasts longer, even in warm weather.
Stay All Night Mist - Makeup Setting Spray
Simple but solid. The pencil side fills in sparse spots nicely, and the brush blends everything. Great “everyday” brow that doesn’t overdo it.
Best Eyebrow Pencil - Instant Lift Brow Pencil
This gives lips a juicy shine without feeling sticky. I love it when I want color that doesn’t wear off in five minutes. It’s flattering on its own or over lip balm.
Glossy Lip Stain
This isn’t your typical cheap lipstick — it feels creamy, goes on smooth, and stays put longer than I expected. I’ve worn it on days when I want a classic lipstick look without fussing
SRSLY Satin Drugstore Lipstick
These little palettes are genius. The colors all work together so you can actually put them on fast without thinking too much. Perfect for travel or if you’re like “I don’t want a million choices.
Bite-Size Mini Eyeshadow Palette
This feels like velvet on the cheeks. I dab a bit with my fingers and it melts into my skin — no harsh lines — just a soft, natural flush. Great for everyday color.
Luminous Putty Blush | Cream to Powder Blush
I like how this mascara gives volume without turning lashes into brittle spaghetti. It separates and makes lashes look fuller but still fluttery — like you have lashes but not too much.
Lash It Loud Volumizing Mascara
Not makeup, but these are like little skin resets. I use them a couple times a week and my face feels softer and brighter afterward. Good for dull days.
SuperBrighten Peel Pads - elf Cosmetics
These are fun — just mix a few drops with your moisturizer or primer to warm up your skin tone. I like that it’s customizable; a little for subtle glow, more for a sunkissed vibe.
Bronzing Drops Tinted Serum
This moisturizer feels soothing and plump on the skin. It doesn’t feel greasy or heavy, but it makes my face feel happy — like it really drank up moisture
Holy Hydration! Face Cream
I use this before any lip product and it makes such a difference. Lips feel smooth and soft — color goes on way nicer afterward.
Lip Exfoliator
This isn’t makeup but wow it makes blending foundation or cream products easier and cleaner. Nothing gets wasted and it’s super easy to wash
Halo Glow Angled Silicone Makeup Sponge
If you want that feathered brow look — this gel gets it. It holds brows up but still looks natural, not stiff or crunchy.
e.l.f. Brow Lift - Clear Eyebrow Gel
This is one of those “I can’t believe it’s under $10” lip things. I swipe it on when my lips feel dry or when I just want that juicy‑glass look without sticky goo. It’s hydrating and gives a super nice, natural shine — like your lips but better. Perf...
Glow Reviver Tinted Lip Oil
This stuff is so satisfying to use — it starts as a balm and melts into an oil when you rub it on dry skin, and it wipes off all your makeup (even mascara) without tugging or dryness. It feels like a little spa moment every time I take my makeup off.