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Bag Charms, Keychains & Purse Straps: Easy Ways to Personalize Your Handbag

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Try the rule of three: one textured charm, one pop of color, and one metal accent on the same handle, then let the strap echo the loudest piece. Swapping a webbing or beaded crossbody strap takes about two seconds and changes the whole look of a bag,...
 
Rachael Grassi profile picture
Woven leather is what makes this charm feel grown-up instead of toy-like. I clip it to the strap of a plain tan tote and it gives the whole bag some personality without any extra bulk. The scarlet and serene blue versions work the same way on a black...
Madewell Woven Fish Bag Charm
 
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A beaded strap turns a basic crossbody or even a canvas tote into something you would wear to dinner. It clips on in seconds, so I keep one in my bag for evenings and swap it back for the everyday strap afterward. Check stock before you fall for a co...
Anthropologie Beaded Bag Strap
 
Rachael Grassi profile picture
A tiny working suitcase you can clip to a bag or your keys, and the two shell halves hold folded cash or a spare key. Cherry red is the color I would pick because it makes a neutral handbag look styled with one move. It also makes a bag easy to spot ...
Away Micro Carry-On Charm
 
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Kendra Scott brings real jewelry sparkle to a handbag with this one. The silver and light blue stones look best against a dark leather bag or a denim tote, where they catch the light. It arrives gift-boxed, so it is also an easy present for a friend ...
Kendra Scott Elle Silver Bag Charm
 
Rachael Grassi profile picture
This is a charm that does a job, because the zip pouch holds earbuds, a lip balm or a ring while you are out and about. The pink is a soft pop of color on a black or beige tote. With nearly 900 reviews at about 4.9 stars, it is one of the safest bets...
Béis Micro Weekender Charm
 
Rachael Grassi profile picture
A leather wristlet keyring means I stop digging through the bottom of my bag for keys. It clips to a handle or hangs around my wrist when I am walking the dogs, and caramel leather looks better the more it is used. Caramel, eggplant, dark green and b...
Madewell Keyring Wristlet
 
Rachael Grassi profile picture
A good leather tag also works as a handbag accessory, not only for suitcases. I like the electric iris color against a neutral carry-on, since it makes a bag stand out without a loud pattern. The window holds a contact card, and the strap stays put o...
Away Luggage Tag
 
Rachael Grassi profile picture
A bead clip is the smallest way to dress up a bag handle, and at around twenty dollars it is an easy first charm. Slide it over a top handle and it looks like jewelry for the bag. I like to stack it next to a larger charm so the two do not compete.
Madewell Striped Enamel Bead Clip
 
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This long, flowy flower charm gives a boxy tote something soft to look at. It hangs about eleven inches, so loop it through a handle and let it swing. Pair it with a plain structured bag, because the flower is all the personality you need.
Calpak Colette Calla Lily Bag Charm
 
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An initial charm is a simple way to mark a bag as yours, and it is handy when a few identical black totes end up in the same pile at school pickup. Stock moves letter by letter, so check yours before you fall for the color. Camel goes with almost any...
Béis The Letter Charm in Camel
 
Rachael Grassi profile picture
Madewell designed this strap for swapping, with clips that come on and off in about two seconds. A bold striped webbing strap makes a plain crossbody feel like a different bag, and it adjusts to nearly four feet long. It has sold out in some colors, ...
Madewell Crossbody Bag Strap: Striped Webbing Edition
 
Rachael Grassi profile picture
A tiny leather plane with a hidden zip compartment, so it carries a pair of earbuds or a spare ring on top of looking cute. It is quiet enough for a work tote and playful enough for a weekender. With a rating near five stars, it is easy to recommend.
Béis The Airplane Charm in Beige
 
Rachael Grassi profile picture
The mushroom brown matches nearly everything, and the carabiner clips to a bag strap or belt loop. I use this style of mini zip charm for keys, a few bills and lip balm when I am just running errands. Waitlist status shows up on some colors, so confi...
Calpak Luka Duffel Zip Bag Charm in Vegan Leather
 
Rachael Grassi profile picture
An olive tag is a nice break from the usual black, and it looks sharp on a tan or cream bag. The slide-in privacy shield keeps your address out of view, and the buckle strap threads through most handles. Rated 4.9 stars across dozens of reviews.
Béis The Luggage Tag in Olive
 
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If you want something fun for summer or a vacation, this carved banana on colorful beads is it. It adds color to a straw or canvas bag without competing with the outfit. Save it for casual bags and keep your leather work tote simple.
Madewell Wooden Banana Beaded Bag Charm
 
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A carabiner keyring is useful for clipping keys to a bag strap so they are never at the bottom of the bag. The denim blue webbing pairs well with a white tote or a gym bag. It also has a bottle opener, which is oddly handy at a tailgate.
Gap x Béis The Carabiner in Denim Blue
 
Rachael Grassi profile picture
This is the splurge on the list, a black metallic Italian leather strap that makes any plain bag feel designer. Swap it onto a simple crossbody for a dressy night out. It is far from the cheapest pick, but a good leather strap lasts for years.
Anthropologie Campomaggi Leather Bag Strap
 
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Embroidered initials make this tag read as yours and keep the contact details private. It is soft faux leather, so it will not scratch a bag, and it works on a tote or a carry-on. Order with your initials and keep it simple with white thread on black...
Calpak Personalized Luggage Tag
 
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A paper airplane in pebbled leather feels much more refined than a plush toy. The chartreuse and taupe pairing is a bright accent on a dark bag, and the cording and metal clip work on keys too. Since it clips on and off easily, you can move it betwee...
Away Plane Charm
 
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Gold with stone accents makes this clip the dressiest option here. Slip it on a handle of an evening bag or a leather tote and it looks like a piece of jewelry. It is a small purchase that gets noticed.
Madewell Cabochon-Embellished Bead Clip
 
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The KidSuper artwork makes this tag a conversation starter, and the red stands out on a black carry-on. Your contact details go on the back, so the art stays clean. It is a step up from a plain tag if you want a bag that looks like yours.
Béis x KidSuper The Pro Luggage Tag in Red
 
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A clip-on card pouch is great when you want to leave the big bag in the car. It holds cards, cash and a lip balm, and the carabiner hooks onto a bag strap or belt loop. The dark cherry color is a rich accent on a black bag.
Calpak Terra Clippable Card Pouch
 
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A vintage gold chain strap dresses up a leather or canvas bag in one swap. It measures about forty inches, so it works as a crossbody or a longer shoulder strap. Pair it with the striped webbing strap above to get two completely different looks from ...
Madewell Crossbody Bag Strap: Chain Edition
 
Rachael Grassi profile picture
Think of this as a sidekick bag that also works as a charm. It clips onto a bigger tote, then expands to hold a phone, keys and lip balm when you just want to carry the small one. Rated 4.8 stars across more than seventy reviews.
Béis The Expandable Crossbody Charm in Maple