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Best Ulta Brow & Lash Products for Busy Moms: Mascaras, Brow Gels & Serums

Purple Star emoji 23 items
The shortlist for brows and lashes cuts clumpy mascaras and pencils that smudge by noon. What stays: GrandeLASH-MD serum, Benefit They're Real, Too Faced Better Than Sex, Anastasia Brow Wiz, a Blinc tubing mascara and a Tweezerman curler, with drugst...
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Rachael Grassi profile picture
Salon brow lamination runs me $65+ every six weeks, so I finally tried this at-home kit on a Sunday night after my son was in bed and got the same brushed-up, fluffy brow look for less. It takes about 20 minutes start to finish and the hold lasts a s...
Brow Lamination Kit - Lash Luks | Ulta Beauty
 
Rachael Grassi profile picture
My lashes thinned out after having my son, and this is the serum that actually brought length and thickness back within about six weeks of nightly use. I swipe it on like liquid liner right before bed, and it doesn't irritate my eyes even though I sl...
0.03 oz GrandeLASH-MD Lash Enhancing Serum - Grande Cosmetics | Ulta Beauty
 
Rachael Grassi profile picture
This is the one mascara in my bag that makes it look like I did a full face when really I had four minutes before carpool. The hourglass brush grabs every lash including the tiny corner ones, and it builds to dramatic without clumping into spider leg...
Black Better Than Sex Volumizing & Lengthening Mascara - Too Faced | Ulta Beauty
 
Rachael Grassi profile picture
I switched to this clean mascara after my eyes started stinging from my old drugstore one, and it hasn't let me down since. The dual-sided wand lifts and lengthens in one swipe, and it rinses off with just warm water, which matters when you're removi...
After Midnight Limitless Lash Lengthening Mascara - ILIA | Ulta Beauty
 
Rachael Grassi profile picture
This has been my go-to for special occasions for years because it genuinely lengthens without weighing lashes down or flaking under my eyes by the end of a long day. The angled brush is a little tricky at first, but once you get the hang of it, it re...
0.3 oz They're Real Lengthening Mascara - Benefit Cosmetics | Ulta Beauty
 
Rachael Grassi profile picture
The ultra-fine tip on this pencil draws individual hair-like strokes instead of one thick line, so my brows look filled in but still natural, not drawn on. It's waterproof enough to survive both a sweaty gym class and getting rained on at pickup, whi...
Precisely, My Brow Pencil Waterproof Micro-Precision Eyebrow Definer - Benefit Cosmetics | Ulta Beauty
 
Rachael Grassi profile picture
My lashes are short and stubborn, and this is one of the few mascaras that actually stretches them out without feeling stiff or crunchy by midday. It's gentle enough that I wear it on the days I pop my contacts in and out twice for my son's swim prac...
Black Superhero Elastic Stretch Volumizing & Lengthening Mascara - IT Cosmetics | Ulta Beauty
 
Rachael Grassi profile picture
This mascara curls, lengthens, volumizes and conditions all in one step, which is exactly what I need when I'm doing my whole face in the car before school drop-off. The curved wand actually lifts my straight lashes without a curler, and it wears all...
Black Lights, Camera, Lashes 4-in-1 Mascara - Tarte | Ulta Beauty
 
Rachael Grassi profile picture
The super-fine tip on this pencil is the closest thing to microblading I've found in a drugstore-speed routine, filling in the sparse patches near my arches in seconds. One pencil lasts me months since you barely need pressure to get color, and the b...
Dark Brown Brow Wiz Precision Eyebrow Pencil - Anastasia Beverly Hills | Ulta Beauty
 
Rachael Grassi profile picture
Tubing mascara changed my life once I had my son, who likes to grab my face, because this one genuinely doesn't budge until you rinse it off with warm water. It's non-irritating for my sensitive eyes and gives natural buildable volume instead of the ...
Black Amplified Tubing Mascara - Blinc | Ulta Beauty
 
Rachael Grassi profile picture
When I want brows that photograph well for a school event or date night, this pomade gives the most precise, full definition of anything I own. A little goes a long way and it dries down matte, so it never smudges onto my forehead when I'm sweating t...
Caramel DIPBROW Waterproof, Smudge Proof Brow Pomade - Anastasia Beverly Hills | Ulta Beauty
 
Rachael Grassi profile picture
This is my everyday, no-fuss brow step on the mornings I don't have time for pencil or powder, brushed up and set in about ten seconds flat. It holds my brow hairs in place through the whole school run without feeling sticky or stiff by afternoon.
0.26 oz Clear Brow Gel Flexible Medium-Hold Eyebrow Setter - Anastasia Beverly Hills | Ulta Beauty
 
Rachael Grassi profile picture
This gives me that fluffy, laminated brow look without a salon appointment or the commitment of a lamination kit, and it holds shape for a solid eight hours. I like keeping it in my bag since the dual-sided brush lets me touch up brows in the car bet...
KUSH Clear Eyebrow Lamination Gel - MILK MAKEUP | Ulta Beauty
 
Rachael Grassi profile picture
This tubing brow gel adds real color and definition while still looking like my own hair, and it wears up to 24 hours without smudging onto my eyelids. It's become my pick for busy weeks because I can apply it once in the morning and forget about it ...
DUTCH KUSH High Roll Defining Tubing Eyebrow Gel - MILK MAKEUP | Ulta Beauty
 
Rachael Grassi profile picture
These are my go-to when I want a full lash moment for a date night without dealing with glue, since the magnets snap on in under a minute once you get the hang of it. They're a short cat-eye shape so they look believable at school pickup and not like...
Lucky Magnetic Lashes - Glamnetic | Ulta Beauty
 
Rachael Grassi profile picture
I've owned this exact curler for years because it curls lashes from base to tip without pinching my eyelid, which is not something I can say for the cheaper ones I've tried. It comes with replacement pads, and giving lashes a quick curl before mascar...
Classic Eyelash Curlers - Tweezerman | Ulta Beauty
 
Rachael Grassi profile picture
This is the only remover that gets my waterproof mascara off completely without me having to scrub, which matters because scrubbing is how I end up with half my lashes in the sink. It's gentle enough for my sensitive eyes and doesn't leave the greasy...
Gentle Eye Makeup Remover - Estée Lauder | Ulta Beauty
 
Rachael Grassi profile picture
I started using this after getting tired of filling in my brows every single morning, and one application keeps solid color for about two weeks. It comes with everything you need including the tray and spoolie, so I do it at the kitchen table after m...
Light Brown Brow Tint Full Coverage Dye Kit - Ardell | Ulta Beauty
 
Rachael Grassi profile picture
The tiny microfibers in this gel cling to my sparse spots and add real volume, not just tint, so my brows look fuller within one swipe. It's my pick for days I need brows to look done in thirty seconds flat between making lunches and finding missing ...
3 Medium Gimme Brow+ Tinted Volumizing Eyebrow Gel - Benefit Cosmetics | Ulta Beauty
 
Rachael Grassi profile picture
I keep telling my mom friends about this five dollar mascara because it genuinely competes with the twenty-five dollar ones for volume and a false-lash look. It's an easy one to toss in the tote bag or gym bag since losing it isn't a financial traged...
Black Lash Princess False Lash Effect Mascara - Essence | Ulta Beauty
 
Rachael Grassi profile picture
This is the mascara I grab when I want serious length without spending prestige money, and the flex brush really does stretch lashes out instead of just coating them. It holds a curl through my whole workday, including the inevitable afternoon rub of...
Very Black Lash Sensational Sky High Mascara - Maybelline | Ulta Beauty
 
Rachael Grassi profile picture
This is the budget dupe for a fancier laminating gel, and it gives my brows that soft, soap-brow lift for under fifteen dollars. I use it on the mornings I'm rushing everyone out the door and don't have time for anything more than brush-up-and-go.
Brow Lift Laminating Gel - ULTA Beauty Collection | Ulta Beauty
 
Rachael Grassi profile picture
This dual-phase remover is what I keep by the bathroom sink because it takes off a full day of mascara and brow gel without any tugging or stinging, even on the nights I'm half asleep doing my routine. It's contact-lens safe, which matters since I we...
8.0 oz Oil-Free Eye Makeup Remover - Neutrogena | Ulta Beauty