I love applying makeup and protecting my skin and I swear by e.l.f. Cosmetics for high-quality, affordable beauty that’s completely vegan and cruelty-free. These are a few of my top picks that actually deliver from glowing skin to long-lasting covera...
🫧 Your makeup doesn’t stand a chance.
This sorbet-textured balm transforms into a silky oil that melts away makeup. Infused with watermelon extract and skin-loving ingredients, it leaves your face feeling clean, soft, and hydrated. 💧
Jelly Pop Makeup Melting Cleansing Balm
🖤 Your lashes, but longer, lifted, and louder. This fiber-infused lengthening mascara gives instant lash extension vibes without the falsies. The precision wand grabs every lash to separate, lengthen, and define with no clumps, and no smudging.
Lash XTNDR Mascara
💋 Sharp lines. Smooth glide. Zero drag.
This ultra-creamy, pigment-packed lip liner defines and sculpts your lips with ease. The formula slides on like a dream, delivering bold color that won’t bleed, feather, or dry you out.
Cream Glide Lip Liner
🌞 Glow now, protect always.
This multitasking primer gives you a radiant, lit-from-within glow and daily sun protection. It’s a makeup-gripping primer + SPF 30 in one, with a lightweight, non-greasy feel that makes your skin look instantly fresh and...
Suntouchable Whoa Glow Makeup Primer with SPF 30
🧲 This tacky primer grips makeup for all-day wear and is infused with hyaluronic acid for hydration.
Power Grip Primer
🧴Bounce back to dewy, plump skin.
This ultra-hydrating serum delivers a triple hit of hyaluronic acid to deeply hydrate and visibly plump the skin. Lightweight, fast-absorbing, and non-sticky, it layers beautifully under makeup or moisturizer.
Holy Hydration! Triple Bounce Serum
💋 Glassy shine, no stickiness. Super comfy and nourishing thanks to Vitamin E.
Glow Reviver Lip Oil
🔐 Makeup lock-in + all-day glow.
This multitasking setting + priming spray grips your makeup while giving your skin a healthy, dewy finish. It’s like the Power Grip Primer in a mist. Keeping your look fresh, radiant, and locked in for hours.
Power Grip Dewy Setting Spray
💪 Full coverage, crease-resistant, and long-lasting.
💧 Hydrating version available for dry skin types.
Hydrating Camo Concealer
⚡️ Sculpted cheeks without the drama (or the price tag).
This liquid contour wand gives you a soft, buildable contour with a radiant, natural-looking finish.
Halo Glow Contour Beauty Wand
🍉This gel-based primer grips your makeup like glue while giving your skin a juicy, dewy finish. Infused with watermelon extract, it smells amazing and feels like a drink of water for your face.
Jelly Pop Dew Primer
👄 Juicy lips, zero stickiness.
This ultra-hydrating squeezy balm gives you soft, glossy lips with just the right amount of shine. Packed with shea butter and vitamin E, it keeps your lips smooth, nourished, and totally kissable — with a fun flavor t...
Squeeze Me Lip Balm
🪶 Feathery, lifted brows in seconds. Gives that laminated look without the salon price.
Wow Brow Gel
🧴 Cream-to-powder stick for eyes, cheeks, and lips. 💡 Buildable color and subtle shimmer
Monochromatic Multi Stick Makeup
🪄 Poreless, Matte, and Luminous—choose your finish or mix for multi-zone control.
💫 Smooths texture and extends foundation wear.
Putty Face Primer Trio - Oily, Dry & Combination Skin
🖌️ One-swipe color payoff with all-day wear.
🧴 Creamy formula in shimmer and matte finishes.