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Viral Ulta Makeup Finds = Instant Add to Cart 🛒🔥
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items I love trying and shopping for new makeup 💋✨ From glowy skin to juicy lips and bold lashes, every pick in this list has gone viral for a reason. 💄✨ Whether you’re updating your glam game or restocking beauty bag faves, these must-haves are 100% wor...
Map
Sections
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👄 Lips
Face 😌
👁️Eyes
👄 Lips
This lipstick is pure magic in a tube! ✨🍯 The sheer, buildable color gives my lips a natural flush with a glossy finish that feels so comfortable and moisturizing. 💋
Limited Edition Almost Lipstick in Black Honey - Clinique | Ulta Beauty
I’m obsessed with this gloss bomb! 💄✨ It gives my lips the perfect juicy shine without feeling sticky, plus the universal shade flatters every skin tone. 🌟 Whether I’m going for a natural look or want to glam up, this lip luminizer always delivers ...
RiRi Gloss Bomb Universal Lip Luminizer - FENTY BEAUTY by Rihanna | Ulta Beauty
I love how this lip plumper gives my pout an instant boost! 💋✨ It’s super hydrating and creates a fuller, juicy look without that uncomfortable sting. Perfect for when I want lips that really stand out with a smooth, glossy finish. 💄🔥
B.I.G Mouth XL Plump Intensive Lip Plumping Concentrate - Polite Society | Ulta Beauty
This peel-off lip liner is pure magic — I use “SINamon” for that perfect warm brown definition that actually lasts all day. It gives my lips a fuller look with zero smudging or transfer. Once it sets, it’s not going anywhere. Bold, clean, and so sati...
SINamon Peel Off Lip Liner STAY-N - SACHEU | Ulta Beauty
Face 😌
This diamond veil is pure magic! ✨💎 I love how it adds the perfect amount of sparkle and glow to my skin without feeling gritty. Whether I dust it on my cheekbones, eyelids, or collarbones, it instantly elevates my look with a radiant, lit-from-with...
Diamond Bomb All-Over Diamond Veil - FENTY BEAUTY by Rihanna | Ulta Beauty
These drops give me that bronzed, just-got-back-from-vacation glow without sun damage or streaks. I mix a drop into my moisturizer or foundation for an instant boost — no orange tint, just healthy, radiant skin. Plus, it’s packed with peptides and an...
Drunk Elephant - D-Bronzi Anti-Pollution Bronzing Drops with Peptides | Ulta Beauty
I’m obsessed with how natural and soft this blush looks on my skin! 🌸✨ The talc-free formula feels lightweight and blends seamlessly, giving me that perfect fresh-from-within flush. It’s my go-to for a subtle pop of color that brightens my whole fac...
BREATHLESS Soft Focus Blurring Blush - Talc-Free Powder Blush - ILIA
This longwear, soft-matte formula blurs, smooths, and covers like a high-end product — but for a drugstore price. No flashback, no cakey finish, and TikTok can’t stop raving about it. Viral for all the right reasons. ✨ 💸
F6 IRL Filter Longwear Foundation - Revolution Beauty
This contour tape is a total game-changer for sculpting and defining my face! 🌿✨ The cool bronze shade gives me natural-looking shadows without any orange tones, and the creamy formula blends like a dream. Perfect for carving out those cheekbones an...
Cool Bronze Sculpt Tape Contour - Tarte | Ulta Beauty
When I need my makeup to survive anything—heat, humidity, long nights—this is the one I grab. It keeps everything locked in with a true matte finish (no shine, no meltdown). It even helps control oil without drying me out. Basically, my makeup insura...
All Nighter Ultra Matte Setting Spray - Urban Decay Cosmetics | Ulta Beauty
I absolutely love this setting powder. The banana shade brightens up my under-eye area and keeps my makeup in place all day without feeling heavy or cakey. 💖 It gives such a smooth, natural finish — perfect for that fresh, flawless look I’m always g...
Banana Bake & Set Setting Powder - Morphe | Ulta Beauty
My go-to concealer for bright, smooth under eyes without creasing. “Cannelle” is the perfect match for light to medium skin with golden undertones — it blends like a dream and gives that soft, radiant finish. It’s buildable, lightweight, and never lo...
Cannelle Radiant Creamy Concealer - NARS | Ulta Beauty
This primer is my secret weapon for smooth, poreless skin — especially around my T-zone. It blurs everything without feeling heavy and keeps my makeup locked in all day. ✨🫶
1.5 oz The POREfessional Pore Minimizing Primer - Benefit Cosmetics | Ulta Beauty
👁️Eyes
This cream eyeshadow stick is seriously my go-to for a quick, effortless eye look! ✨ The creamy texture glides on smoothly and blends like a dream, giving me that natural yet polished vibe in seconds. Perfect for everyday wear or when I want to add a...
Camelflage Cream Eye Shadow Stick - ULTA Beauty Collection | Ulta Beauty
This mascara is my holy grail for bold lashes in one swipe — it lifts, curls, and adds serious volume without clumping. The “Naturally” version feels lighter but still gives that dramatic, fluttery finish I love. It’s clean, vegan, and totally worthy...
Black Naturally Better Than Sex Lengthening and Volumizing Mascara - Too Faced | Ulta Beauty
I seriously can’t live without this brow pencil! ✨🖤 The dual-ended design makes shaping and filling so easy. Whether I want bold brows or just a little definition, this is my go-to for effortless, flawless arches every time! 🙌💯
Java Definer Dual-Ended Brow Pencil & Spoolie - Morphe | Ulta Beauty