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40+ and Flawless(ish): Makeup + Beauty
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items Let’s be honest—by 40+, we know what works and what doesn’t. This list is a mix of makeup and beauty staples I actually use, love, and keep restocking. No influencer fluff, no 20-step routines. Just real products that deliver—whether it’s skin prep, ...
I’ve been using this for years. It’s not your typical CC cream—it’s more of a gel texture than a cream, which took me a second to get used to when I first tried it in my early 30s (shoutout to the Ulta associate who convinced me). But now? It’s a for...
Island Glow STEM CELLULAR CC Cream Zinc SPF 30 - Juice Beauty | Ulta Beauty
This is the one I always come back to—no matter how many others I’ve tried. The pencil tip is the perfect size for realistic, hair-like strokes, and it goes on smooth without tugging. Bonus: the brush on the other end blends everything naturally for ...
Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer
I’m always on the hunt for the next best liquid eyeliner, and this one is my new obsession. The pigment is rich, the brush tip gives a clean, precise line every time, and it stays put. I use the brown for everyday and the black when I want something ...
Brown Matte Liquid Eyeliner - Anastasia Beverly Hills | Ulta Beauty
This bronzer stick is one of those gems you try once and instantly want to tell everyone about. It glides on super smooth, blends effortlessly, and gives a natural warmth without shimmer overload. Plus, it’s non-toxic and clean—so it feels as good as...
Ogee Bronze & Blend Duo
Going through IVF made me hyper-aware of everything I was putting on and in my body. That’s what led me to clean beauty, and after some research, I decided to try this set from MERIT. Yes, it’s a bit of a splurge—but I have to say, it delivers. Every...
Merit Clean Beauty: Five Minute Morning makeup kit
Everyone has their own makeup quirks—this one’s mine. I start with L’Oréal Voluminous Panorama Mascara in Black to separate and define each lash. It creates a strong base with clean definition. Then I go in with a coat of Essence False Lash Mascara i...
Blackest Black Voluminous Panorama Washable Mascara - L'Oréal | Ulta Beauty
Everyone has their own makeup quirks—this one’s mine. I start with L’Oréal Voluminous Panorama Mascara in Black to separate and define each lash. It creates a strong base with clean definition. Then I go in with a coat of Essence False Lash Mascara i...
Lash Princess False Lash Effect Mascara Black Brown - Essence | Ulta Beauty
The Only Face Wash I Keep Rebuying
I’ve tried a lot of face cleansers over the years, but this is the one I always go back to. The First Aid Beauty Pure Skin Face Cleanser seriously delivers—it removes a full face of makeup with just a small amount a...
First Aid Beauty - Pure Skin Face Cleanser | Ulta Beauty
Not a Diddy Party—Just My Nightly Ritual
This Johnson’s Baby Oil has been part of my bedtime routine since I was a kid. My mom used it, and now I do too. It’s the only thing I’ve found that actually gets all my eyeliner and mascara off without tuggin...
Johnson's Baby Body Pure Mineral Oil
Bright eyes without the drama.
I’m 43 and saw Alix Earle use white eyeliner on her bottom lash line to make her eyes pop—so of course I tried it. It worked, but felt too harsh. Then I found this Tarte Fake Awake Eye Highlight pencil and it’s perfect....
nude Fake Awake Eye Highlight - Tarte | Ulta Beauty
At this point, every woman knows that Shape Tape is the gold standard for concealer. Tried, true, and trusted for a reason. But let me tell you—the creamy version is where it’s at. Same flawless coverage, but with a smoother, more hydrating finish th...
35N Medium Shape Tape Creamy Concealer - Tarte | Ulta Beauty
The underrated hero of the Shape Tape lineup.
This Glow Wand is my go-to finishing touch. I use it at the end of my makeup routine to brighten and highlight under my eyes, and it gives the perfect subtle glow—never glittery, just fresh and awake. It ...
Sunbeam Shape Tape Glow Wand Liquid Highlighter - Tarte | Ulta Beauty
Tried the expensive ones… still come back to this. This Revlon ColorStay foundation is creamy, easy to apply, and gives full coverage without feeling heavy or cakey. I’ve tested both drugstore and luxury foundations, and this one just works. Reliable...
Revlon ColorStay Full Cover Matte Foundation - 150 Buff - 1 fl oz
Clinique Moisture Surge Overnight Mask – My Ride-or-Die Face Cream
Yes, it’s technically an overnight mask, but I’ve used this as my daily moisturizer (morning and night) for the last 7 years. It’s incredibly lightweight but deeply hydrating—never gr...
Moisture Surge Overnight Face Mask - Clinique | Ulta Beauty
If you’re over 40 and not wearing SPF daily, start now. Sun exposure is the #1 cause of premature aging—fine lines, dark spots, loss of firmness. Daily sunscreen is non-negotiable if you want your skin to stay healthy and strong.
I use EltaMD UV Dai...
EltaMD UV Daily Broad-Spectrum SPF 40
Ok, hear me out on this one… I don’t use it every single day, but anytime I’ve been out in the sun and get even a little bit of color on my face or body, I reach for this immediately. It completely prevents dryness, peeling, and that overexposed, tig...
100% Organic Coconut Melt