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My H-E-B Favorites as a Food Creator
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Matthew Hawkins profile picture
Matthew Hawkins
As a food content creator, I shop at H-E-B like it’s a second home. These are my must-have items — from viral recipe ingredients to everyday staples that help me cook, create, and keep the magic flowing. Whether you’re meal-prepping, filming content,...
Sections
5
 
1. Viral Ingredient Staples
 
2. H-E-B Favorites for Flavor & Snacks
 
3. Content Creator Essentials
 
4. Bakery & Bread Must-Haves
 
5. Fresh Produce Favorites

1. Viral Ingredient Staples

 
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Adds that Cajun heat and smoky depth to everything — especially in jambalaya, egg rolls, or mac & cheese.
Cajun Hollar Brand Smoked Andouille Sausage - Cajun Style - H-E-B
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Mild, flaky, and perfect for fried fish recipes or blackened fish sandwiches.
H-E-B Wild Caught Fresh Atlantic Cod Loin - Fish
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Ultra soft, buttery, and made fresh daily. I use these for wraps, chimichangas, and viral rolled recipes.
H-E-B Bakery Butter Flour Tortillas
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Perfect for searing, air frying, or baking. I use this for salmon tacos, bowls, and creamy pastas.
H-E-B Responsibly Raised Fresh Atlantic Salmon Fillet
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2. H-E-B Favorites for Flavor & Snacks

 
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Great for sliders, charcuterie boards, and loaded sandwiches. You can taste the difference in every slice.
H-E-B Deli Provolone Cheese, Custom Sliced
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Always stocked for recipe testing, dips, or just mid-editing snacks. Try the Creamy Jalapeño or Honey Butter.
Chips - Shop H-E-B Everyday Low Prices
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Best for homemade dips — lets the flavors shine without being too salty. Great texture too.
H-E-B Bakery Tortilla Chips - Unsalted - Shop Chips at H-E-B
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Underrated and crazy good. I love using it for viral desserts like apple pie chimichangas or brownie skillet bakes.
H-E-B Ice Cream | Treats, Frozen Yogurt & More
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3. Content Creator Essentials

 
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Great as a drink and as a flavor base for marinades or sauces — their mango or strawberry is fire.
H‑E‑B Lemonade
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Matthew Hawkins profile picture
Great for quick wraps or sliders. Lean, flavorful, and versatile for content and meal prep.
H-E-B Oven-Roasted Turkey Breast Lunch Meat - Family Pack
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Staple for creamy recipes, baking, and sauces. Always in my fridge.
H‑E‑B Whole Milk
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4. Bakery & Bread Must-Haves

 
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Perfect toast base for viral brunch recipes. That crust is chef’s kiss.
H-E-B Bakery Scratch Sourdough Bread - Shop Loaves at H-E-B
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Essential for garlic bread, stuffed French bread recipes, or quick sandwiches.
H-E-B French Bread - Shop Loaves at H-E-B
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Incredible flavor. I use this in savory breakfasts or cut into sliders with smoked meats.
H-E-B Bakery Scratch Jalapeno Cheese Bread - Shop Loaves at ...
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5. Fresh Produce Favorites

 
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Affordable and fresh. I pick out citrus for zest/sauce, berries for desserts, and onions/peppers for nearly every recipe.
Fruit & vegetables - H-E-B Produce
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