The makeup aisle is full of overhyped products — but these are the ones beauty lovers actually repurchase. From long-wear foundations to mascaras that make your lashes look fake (in the best way), this list is full of holy-grail favorites you’ll want...
The glowy skin secret that went viral for a reason — part primer, part highlight, part magic.
Hollywood Flawless Filter: Glow Booster
Smooth, flawless coverage that lasts all day without feeling heavy.
Natural Radiant Longwear Foundation
Bulletproof coverage for long days, events, or hot weather.
Double Wear Stay-in-Place Foundation
That “cold girl” TikTok blush — universally flattering and buildable.
Rosy Glow: the iconic Dior blush with pH-activated color | DIOR US
Insanely pigmented, blends like butter, and comes in gorgeous shades.