Explore the latest in conscious makeup: from vegan, cruelty-free formulas and sustainable packaging to glossy lips, soft brows, and pastel details. Curated for lovers of clean beauty who want high-impact results with mindful ingredients.
A lightweight base that lets your skin glow, not mask.
Vegan Tinted Moisturizer - 29 Products
Adds comfort to your day
Glazed Lip Stain & Blush with Keychain - Jelly Charm
Multi-tasking balm that delivers a glossy finish and soft flush.
Cheek And Lip Balm
Soft lavender, mint and peach hues for fresh colour play.
Pastel Palette
Gold or silver accents to elevate your look.
Multichrome Lipstick
Create natural, lifted brows in minutes.
Ultimate Brow Essentials Kit New
Sustainable packaging with a high-impact pigment.
Refillable Compact- Jane Iredale
Simplify routine with one product across zones.
Multi-Use Makeup Blush Stick Waterproof
Without heavy contouring or shimmer overload.
Face Shimmer Highlighter
A sheer to medium-coverage base that blends coverage with skincare to give that “satin-healthy skin” finish rather than heavy matte.
13 Best Skin Tints That Prove Less Really Is More
A lip product with a juicy, glass-like finish maybe a tinted balm or gloss with clean ingredients tapping into the “glossy lips” revival.
Lip Balm With High Gloss And Color
Soft pastel shades (lavender, mint, peach) for lids, either as a subtle wash or playful accent.
Pastel Makeup
A versatile product you can apply on cheeks, lips (and sometimes eyes) — ideal for streamlined routines and minimalism.
Multi Stick Makeup
A product that supports the “soft fluffy brows” trend, allowing brows to look natural, brushed up, not over-sculpted.
ARYANA NEW YORK Eyebrow Lamination Kit
A high-impact metallic (gold, silver, bronze) that can be used as an accent for eyes or lips for the “future sparkle” vibe.
New Cover Multichrome Metallic Lipstick
A glowing highlighter or face topper not heavy shimmer, but a soft luminous finish that catches light.
Cream Highlighter
A blush (cream or liquid) designed for draping (cheeks to temples) in soft tones like peach, rose or mauve.
Best Cheek Tint
A mascara or eye product that also cares for lashes/eyes (e.g., with biotin, plant oils) to align with “makeup that treats”
