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My Daily 5-Minute Makeup Routine: The Absolute Holy Grails

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Stuck in a makeup rut? This is the exact 5-minute routine I use to look polished, radiant, and put together, even on my busiest mornings. I’ve tested everything from drugstore to high-end, and these are the only products that consistently make the cu...
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The Base (Hydration First)

A smooth, hydrated canvas is the secret to makeup that doesn't settle into fine lines or texture. These complexion products provide lightweight, radiant coverage that looks like skin, not heavy makeup.
 
Em Brown profile picture
If you are looking for a concealer that provides more coverage, this one is a great option! Especially for more mature skin, since it doesn't dry it down.
HY‑Glam Concealer – Luminous Matte Full‑Coverage Wear
 
Em Brown profile picture
If you are looking for a natural concealer that wont cake or crease, this is it!
Swipe Serum Concealer
 
Em Brown profile picture
This foundation is so perfect for combination skin that tends to change with seasons (hello, aging!)
Foundation Collection – HY‑Glam & Face Glow Coverage

The Flush (Natural Color)

Cream-based formulas are my go-to for adding warmth and lift to my dry skin without the heavy, powdery finish (those have a place too, though!). These buildable shades give you a fresh, youthful flush in seconds.
 
Em Brown profile picture
This is such a natural looking blush. But buildable when needed!
Flush Balm Cream Blush
 
Em Brown profile picture
It is so hard for me to find a powder bronzer that isn't too muddy or harsh on my pale skin, but this one is the best!
Duet Baked Bronzer
 
Em Brown profile picture
I am going on my second repurchase of the shade “Not Too Much”. It is the perfect every day shade!
Viral Powder and Cream Blush Duo Compact

The Eyes (Simple & Defined)

Brighten and define tired eyes quickly with these effortless, long lasting eye shadows and mascaras. These essentials are specifically chosen to be foolproof, even if you’re a beginner!
 
Em Brown profile picture
This mascara is hands down the best. I love it in the brown shade for day use.
Lengthening & Volumizing Mascara
 
Em Brown profile picture
This eyeshadow palette has all the neutral colors you could ever need. It has the matte and shimmer options to take it from day to night look.
Eye Shadow | High-Pigment & Cruelty-Free Formulas
 
Em Brown profile picture
Hands down THE BEST under eye powder! It's the only powder I can put under my eye that won't make it look dry
Skin Fetish: Sublime Perfection Blurring Under-Eye Powder
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The Lips (Easy, Hydrating Color)

Keep your lips hydrated and polished with these easy to apply lipsticks, glosses, balms and tints that feel as good as they look. I love these for an everyday pop of color that stays comfortable all day long!
 
Em Brown profile picture
Love!
Shade Slick
 
Em Brown profile picture
The shade johnny is my absolute favorite!
Ultra Suede® Sculpting Lip Pencil
 
Em Brown profile picture
This is the most flattering brown shade. The lip plumper version is fabulous !
Gloss Bomb Heat Universal Lip Luminizer + Plumper