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Haircare Holy Grails👱🏼‍♀️🛁

Purple Star emoji 31 items
After bleaching my hair for over 5 years, I finally fixed it, and these are the products that saved me. From breakage and dryness to finally having soft & healthy hair again, these are my ride-or-die haircare essentials. Every product in this lis...
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In the Shower

I always have a different rotation of products. These are my top choices that genuinely made a difference and turned my damaged, brassy hair back to healthy and bright

 
Emma-Rae Johnson profile picture
This shampoo is the latest one in my rotation, and my hair girl at my salon is the one who put me on it. I automatically saw results and got compliments on my hair after one/two uses.
Unbreak My Blonde Shampoo
 
Emma-Rae Johnson profile picture
The perfect follow-up conditioner. Helped repair prior damage, smoothed my ends, and added that healthy bounce back into my hair. Cannot get enough of this brand.
Unbreak My Blonde Bond Strengthening Conditioner
 
Emma-Rae Johnson profile picture
This shampoo is amazing if your hair is fragile, over-bleached, or breaking. It gently cleans while rebuilding broken bonds, reducing breakage, and making your hair feel stronger fast.
Acidic Bonding Concentrate Shampoo
 
Emma-Rae Johnson profile picture
Step 2 is the conditioner that instantly softens, strengthens, and detangles damaged hair without feeling heavy. It seals in moisture, smooths the cuticle, and helps rebuild those damaged bonds.
Acidic Bonding Concentrate Conditioner
 
Emma-Rae Johnson profile picture
This cleans my hair without stripping it or making it feel crunchy. It’s super hydrating, color-safe, and leaves my hair feeling soft, smooth, and healthy every time.
Hydrate Sulfate Free Shampoo For Dry Hair
 
Emma-Rae Johnson profile picture
After using the shampoo, I go in with this conditioner, and it instantly detangles without weighing my hair down. This leaves my ends feeling soft and healthy every single wash. If your hair is dry, damaged, or brittle from bleach… this conditioner i...
Hydrate Conditioner For Dry Colored Hair
 
Emma-Rae Johnson profile picture
Yes it's a little pricey but it's such a rewarding investment. My blonde gets brassy fast (especially living near the beach), and this saves it every time. It tones without drying my hair out and leaves it soft, glossy, and healthy. Literally one of ...
Blond Absolu Masque Ultra Violet Purple Hair Mask
 
Emma-Rae Johnson profile picture
A budget-friendly dupe for kerestase. Implementing a hair mask into my routine genuinely helped me so much and I highly recommend this one for my blondes that also struggle with getting brassy tones after a while. This helps me push my appointments f...
cool blonde toning + strength repair mask​ : bust your brass
 
Emma-Rae Johnson profile picture
My go-to mask when I don’t need toning. It works for various hair types, including curly and color-treated hair, due to its clean formulas (sulfate/paraben-free)! Whenever I just need to
Don't Despair, Repair!™ Deep Conditioning Mask

Post Shower

 
Emma-Rae Johnson profile picture
Absolute game changer & viral for a reason. I use it on damp hair before styling, it reduces breakage, protects against heat, tames the frizz, and smells so good.
Acidic Bonding Concentrate Leave-In Treatment for Repair
 
Emma-Rae Johnson profile picture
Worth every single cent. After 1 use, I could tell an immediate difference, and it's actually repaired years worth of damage. I use it every few washes and it's one of my absolute die-hard products.
Full-Size Leave-In Molecular Repair Hair Mask 50mL
 
Emma-Rae Johnson profile picture
I use this after the shower, and it's one of my favorite lightweight leave-ins ever. It detangles, hydrates, protects against heat, and keeps my hair soft without weighing it down.
Leave-in Conditioners for Dry Hair, Split Ends
 
Emma-Rae Johnson profile picture
Another salon recommendation, and I've been going back to this product for years. I always switch between this and the Pureology leave-in because they both work wonders and actually help me get a brush through my hair without damage.
7SECONDS Detangler
 
Emma-Rae Johnson profile picture
This is one of my fav steps in my routine. I use a tiny amount on damp or dry hair to lock in moisture, protect against heat, and add that expensive-salon shine. It doesn’t weigh my bleached hair down at all, it just makes it look/feel healthy.
Elixir Ultime Beautifying Oil Hair Care | Kérastase
 
Emma-Rae Johnson profile picture
My life saver of a product. It helps repair dryness while you sleep and keeps bleached ends from getting brittle. Truly one of those products that makes a difference overnight & is completely worth investing into.
Nutritive 8H Magic Night Hair Serum for Dry Hair | Kérastase
 
Emma-Rae Johnson profile picture
I bought this bc it's specifically formulated for blonde, lightened, or highlighted hair, and they weren't lying about the results. It helped restore softness, strengthened my  ends, and improved my overall hair texture
Blond Absolu Sérum Cicanuit Night Hair Serum
 
Emma-Rae Johnson profile picture
This mask is perfect for bleached or color-treated hair and gives that “just left the salon” finish in a few minutes. Such an easy way to revive dull, dry ends at home.
EverPure Sulfate Free Glossing 5-Min Lamination Hair Mask

Styling Products

 
Emma-Rae Johnson profile picture
Literally just buy this rn. This product is used at salons for a reason. It's genuinely made the biggest difference for me, and I've gone through almost 3 bottles now. Cuts the time it takes to dry my hair in half, makes my hair so smooth, and smells...
Blow-Dry Spray
 
Emma-Rae Johnson profile picture
Gave my flat hair actual volume… like, noticeable. I’m obsessed. It adds just the right amount of lift, holds through humidity, and still brushes out easily. I use it when my hair is both straight and curled.
Volume Spray 25
 
Emma-Rae Johnson profile picture
I live on the beach, and this is one of the only hairsprays that actually keeps my style looking smooth and put-together all day. This keeps my hair in place without making it stiff or sticky, and it somehow survives the humidity.
Hairspray
 
Emma-Rae Johnson profile picture
This gives my hair crazy lift and fullness without making it sticky or stiff. It’s lightweight, builds volume right at the root, and keeps my hair looking bouncy all day. If your hair falls flat easily, this stuff is a game changer.
Xtra Large Bombshell Volumizer | Best Hair Volumizer for Lift
 
Emma-Rae Johnson profile picture
Another hairspray that can actually last for hours & hours, even in the humidity. It doesn't leave a crunchy feeling, easily brushes through, and makes a perfect final touch to any hairstyle.
Cult Favorite Firm + Flexible Hairspray
 
Emma-Rae Johnson profile picture
This actually refreshes my hair without leaving that heavy white cast or gritty feeling. It absorbs oil, adds a little lift, and makes my hair look freshly washed, even on days I definitely didn’t wash it.
Dry Shampoo
 
Emma-Rae Johnson profile picture
Another favorite of mine, makes my hair look clean and refreshed without any white cast or chalky texture. It absorbs oil, adds light volume, and keeps my hair feeling soft and bouncy instead of stiff. One of the best dry shampoos I’ve used.
dry shampoo with no white residue : perk up
 
Emma-Rae Johnson profile picture
It literally absorbs oil, sweat, and buildup so my hair feels freshly washed. No white cast, no grit, and it adds that soft, bouncy look back into my hair. Perfect for extending wash days without my hair looking flat or greasy.
Perfect hair Day™ Dry Shampoo
 
Emma-Rae Johnson profile picture
This one is more gentle, it absorbs oil and makes your hair look instantly better, but it’s not as deep-cleaning as the Perfect Hair Day version. It’s ideal for busy days, touch-ups, or when you just need a fast, no-residue refresh.
No-Rinse Dry Shampoo: Advanced Clean - Perfect Hair Day™

Tools

 
Emma-Rae Johnson profile picture
The best budget-friendly alternative to the Dyson. The Shark gives me smooth, bouncy, salon-looking hair for a fraction of the price. It dries fast, reduces frizz, and the attachments actually grip and style my hair just like the Dyson does. If you w...
Shark® Hair Stylers | Air Stylers & Drying
 
Emma-Rae Johnson profile picture
Completely worth the hype. The 1.25” barrel gives the perfect loose, bouncy curl that actually stays all day. It heats up fast, doesn’t snag, and leaves my hair looking smooth and shiny instead of dry. One of the best curling irons I’ve ever used.
Long Barrel Curling Iron | Nanoionic MX
 
Emma-Rae Johnson profile picture
My favorite tool for FAST, easy, effortless beach waves. This waver gives me that soft, pretty, beachy texture in literally minutes. It’s super easy to use, doesn’t tug on my hair, and the waves hold all day. If you love the coastal, undone look, thi...
Midnight Rose 3B Waver - Beachwaver Co.
 
Emma-Rae Johnson profile picture
I've tried so many flat irons, and this is definitely the first one that actually works without snagging or frying my hair. It's gentle and saves so much time and effort when I'm in a hurry.
Styling & Flat Irons
 
Emma-Rae Johnson profile picture
I've had this curling iron for years, and it's honestly such a reliable dupe compared to more expensive brands. It's been my comfort curler for years
Curling Irons & Wands
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