Emma Jane

a little culmination of all the things I've spent my paycheck on this past September (I'm broke now)! someone take my credit card away please, I'm easily influenced 😭🛍️ find everything from clothes to food to beauty products and more!

Every wanted to transport yourself to Stars Hollow? Well, you sort of can. Fall is the perfect time to recreate some of those iconic New England outfits our fav Gilmore Girls wore. Pop on a chunky sweater, mini skirt, and boots and head to get your piping hot cup of coffee at your diner of choice (Luke's, obv).

I know people love wearing cute summer active ware sets, but I truly think fall fashion is where it's at! Layers, hiking boots, raincoats!? The more layers, the more possibilities! This list has a full compilation of my fav fall workout fashions to spruce up your daily sweat session!

All the newest beauty products in 2025 with the cutest packing, effective formulas, innovative design and product payoff!

These are all my picks for Ulta's 21 Days of Beauty from March 7 - 27! A whole assortment of makeup, skincare, and haircare that I've tried and loved all at 50% off 🌼🏵️ also, pro tip, if you miss picking up something on a specific day, Ulta does one day at the end of the sale where they make everything that was in the sale available for purchase at 50% off!!

A variety of my tried and true sunscreen favs! I'm super pale so I wear spf religiously. This list has it all, chemical, mineral, spray, powder sunscreen, you name it!

I travelled to South Africa for the first time in 2017 and never stopped going back (I married a South African so kind of locked in now)! Every year I go I try new things, re-visit my favorites, and rediscover why it's always my top vacation destination. Hopefully some of these recommendations are helpful if anyone's headed to Cape Town anytime soon! And I'm always down for a chat about the more niche suggestions :)

All of the best smelling fragrances for spring, but with those clean ingredients! Everything from fun and fruity to light and floral to sweet and spicy!

These are my tried and true Amazon finds! You can find these picks at other retailers but I do think Amazon is usually the best price and they get to you ASAP (which is so helpful when your skin might be having a freakout)!

As a STL Native, I've attended many diffferent types of events and these are some of my favorites for warm weather weekends! Including free options in here as well!