A collection of must-have SEMrush tools and features I actually use (and love) for better SEO, content, and digital growth. Each one helps boost rankings, spy on competitors, and save serious time—ideal for anyone who wants real results, fast.
My favorite for finding fresh, high-potential keywords—super detailed and easy to use, even if you’re new to keyword research.
Free Keyword Research Tool: Find SEO Keywords in Seconds
If you want a healthier site, run this audit. It finds critical issues and tells you exactly how to fix them, step by step.
SEO Audit Tool: Run a Free Audit of Your Website
Instantly see how your rankings move for key terms—motivating and addictive! Great for tracking your progress and spotting easy wins.
Position Tracking: Keyword Rank Tracker Tool
Lets you see who links to your site (and competitors). Perfect for uncovering new link building opps and monitoring your authority.
Backlink Analytics: Backlink Checker for Any Website
Love this for optimizing blog posts and articles. Helps boost performance and keeps your content fresh and competitive.
AI Content Analysis Generator — Free Tool
Spies on any site’s traffic and audience—great for competitor research or picking your next niche.
Check Website Traffic In One Click | Traffic Analytics
Gives you the big picture—see industry trends, audience breakdowns, and what’s working for others right now.
