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DRUGSTORE MAKEUP for the WIN!!🏆
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items Makeup prices continue to soar! So save yourself a little coin and check out these affordable favorites! If it's on this list, you can be sure of TWO things! It's 'AFFORDABLE' and I LOVE IT!!
Sections
5
BASE
CHEEKS
EYES
LIPS
BROWS
BASE
BASE but definitely NOT BASIC!! Affordable and AMAZING!
The 'Deep Glow' shade is an affordable alternative to the Drunk Elephant D-Bronzi drops!
L'ORÉAL | True Match Lumi Glotion (Ulta)
100% a DUPE for the Tatch Liquid Silk Canvas primer (I have actually tried both)!! It's smoothing, silky and helps keep my makeup on all day!
E.L.F. | Liquid Poreless Putty Primer (Ulta)
A gripping primer that will hold onto your makeup all day!! This is my everyday makeup primer.
E.L.F. | Power Grip Primer (Ulta)
A sticky gripping primer that hydrates and hold onto your makeup all day!
E.L.F. | Power Grip Primer + 4% Niacinamide (Ulta)
this is a great glowy primer for ANYONE, but specifically oily skin. It adds glow without the added moisture.
MAYBELLINE | Instant Age Rewind Perfector® 4-In-1 Glow Makeup (Ulta)
This is my TOP foundation of 2024 so far! It's weightless, hydrating, and still gives a strong light coverage! This works great on any skin type and ESPECIALLY on mature skin!
COVERGIRL | Simply Ageless Skin Perfector Essence (Ulta)
I use the white shade to mix with foundations that are too light for me! This is the best investment you can make in your foundation collection! no more wait to be more pale to wear a fav foundation!
L.A. GIRL | PRO Color Foundation Mixing Pigment (Ulta)
A fantastic everyday foundation. medium/buildable coverage. demi-matte finish.
L'ORÉAL PARIS | True Match Super-Blendable Foundation (Ulta)
My #1 current fav foundation! Good for ALL skin types. I'm on my 4th bottle of this stuff! PRODUCT DEMO--> https://www.tiktok.com/t/ZT8jnFWPe/
L'ORÉAL | True Match Nude Hyaluronic Tinted Serum (Ulta)
Full coverage. Long-wearing. Demi-matte.
MAYBELLINE | Super Stay® Longwear Liquid Foundation (Ulta)
Maybe my NEW #1 foundation?! I think this is a bit more smoothing than some other similar products. Very long-wearing. Good for ALL skin types.
MAYBELLINE | Super Stay 24-Hour Skin Tint + Vitamin C (Ulta)
AMAZING on mature skin of any type! It actually improves your skin the more consistently you wear it! Medium/buildable coverage. Skin-like finish. DEMO HERE--> tiktok.com/t/ZT82pxaC8
NO7 Protect & Perfect All In One Foundation SPF 50+
This works well on ALL skin types! Long-wearing. Medium coverage. Beautiful skin-like finish. DEMO HERE--> tiktok.com/t/ZT82pqAQJ
REVLON ColorStay Longwear Makeup SPF 20
Available in a variety of sheer, buildable shades. Pro tip: Use a small dot of the blue shade to mix with foundations that are too yellow on your skin!
E.L.F. | Camo Color Corrector (Ulta)
A GREAT drugstore option! Medium/buildable coverage. Hydrating and lightweight. Lots of product.
E.L.F. | Hydrating Camo Concealer (Ulta)
Light to medium coverage, lightweight and beautifully (and lightly) glowy on the undereye.
L'ORÉAL | True Match Radiant Serum Concealer (Ulta)
The OG cult-classic concealer. And STILL a favorite! Medium coverage. Hydrating. BEAUTIFUL.
MAYBELLINE | Fit Me® Concealer (Ulta)
Up To 30H wear!! The most thin concealer I've ever tried!! I bought two shades!!
MAYBELLINE | Super Stay® Longwear Liquid Concealer (Ulta)
Thin! Hydrating! Lightweight! It's a concealer pigment in a serum! What more can I say?!
NYX PROFESSIONAL MAKEUP | Bare With Me Concealer Serum (Ulta)
24h Full Coverage Matte Finish. A brand NEW favorite on this list!
NYX | Can't Stop Won't Stop Concealer (Ulta)
The stick concealer of our DREAMS! SUPER adjustable coverage, up to full. Concealer and corrector shades available. Which makes it easy to do the entire complexion with these!
NYX | Pro Fix Sticks Correcting Concealer (Ulta)
Medium coverage, lightweight and love to wear as a foundation on low makeup days!
COVERGIRL | Clean Invisible Concealer (Amazon)
An AMAZING and AFFORDABLE concealer! Full coverage, hydrating and long-lasting!
WET N WILD Mega Last Incognito Full Coverage Concealer
No actual glow in this powder. but it does allow your glow to shine through while still setting your makeup. Ideal for normal to dry skin. Try the ‘Light Pink’ shade for the undereyes!
E.L.F. | Halo Glow Setting Powder (Ulta)
Up to 24hr wear. I use this as a setting powder with a light fluffy powder brush.
L'ORÉAL | Infallible Fresh Wear Foundation in a Powder (Ulta)
The loose powder you always walk BY but never BUY! Girl! You gotta try it!!
MAYBELLINE | Fit Me® Loose Finishing Powder (Ulta)
This is my #1 powder for setting my under eyes! Not dry or cakey at all!
No7 Lift & Luminate Triple Action Powder
The drugstore OG for a reason. Very similar to the Laura Mercier loose powder.
WET N WILD | Photo Focus Loose Setting Powder (Ulta)
Absolutely the BEST for makeup longevity!! Tip: Add this to your auto-ship and thank me later!
MILANI | Make It Last Setting Spray Prime + Hydrate + Set (Ulta)
A fantastic substitution to MAC Fix+! Melts powder products into the skin, leaving behind a more natural finish.
NYX | Bare With Me Multitasking Makeup Spray (Ulta)
CHEEKS
CHEAP CHEEKS for the beauty ballin' on a budget!
I lightweight, slightly glowy contour/bronzing wand with a puff tip applicator. I have shade ‘Light/Medium’.
E.L.F. | Halo Glow Contour Beauty Wand (Ulta)
Voted the MOST easily blended by ME! I love shade '01 Honey' for contour and shade '02 Ginger' for a nice warm bronze. TOP 3 VIDEO tiktok.com/t/ZT8FsQ8wp
MILANI COSMETICS | Conceal + Perfect Liquid Contour (Ulta)
SUPER similar to the Fenty Beauty cream bronzer! Creamy, long lasting and absolutely stunning finish on the skin!
MILANI | Cheek Kiss Cream Bronzer (Ulta)
I use this almost daily to blend my eyeshadows into my skin tone as a last step. Also beautiful on the face. Smooth, blendable and best of all, CHEAP! I wear shade ‘Forever Sunkissed’. More shades available on their site.
E.L.F. | Primer-Infused Bronzer (Ulta)
Soft matte bronzer with beautiful pigmentation and awesome longevity! I wear shade ‘Light’.
L'ORÉAL | Infallible 24H Fresh Wear Bronzer (Ulta)
The 'fixer' of all bronzers! If you have a patchy bronzer 'situation', apply a bit of this over top and BAM! You makeup is SAVED!!
L' ORÉAL | True Match Lumi Bronze It (Ulta)
A glowy baked powder bronzer formula that looks like you just can back from a beach vacay!!
MILANI | Baked Bronzer
The name says it all! A phenomenal place to start your bronzer collection! Great for beginners! I wear shade ‘Sunkissed’.
MILANI COSMETICS | Silky Matte Bronzing Powder (Ulta)
An insanely beautiful one stop shop for cheeks! Its like bronzer, blush and highlight all rolled into one!! I have shade ‘Natural Glow’.
PHYSICIAN'S FORMULA | Butter Glow Pressed Powder in 'Natural Glow' (Ulta)
It's a cult classic for a reason!! I think it smells amazing! But if you don't like fragrance in makeup STEER CLEAR!
PHYSICIAN'S FORMULA | Murumuru Butter Bronzer (Ulta)
Available in 3 shades. I love the soft focus glow this gives. A lot like an Hourglass bronzer effect. I wear shade ‘Sunkissed Beam’.
REVLON | SkinLights Prismatic Bronzer (Ulta)
A sheer glowy bronzer, PERFECT for layering over cream/liquid or on its own for a veil of warmth!
WET N WILD | Color Icon Bronzer
VERY similar to Rare Beauty, but luminous!! Very pigmented, easily blendable and buildable. Pro Tip: Apply product to the back of your hand FIRST and then pick it up evenly on a brush or sponge.
E.L.F. | Camo Liquid Blush (Ulta)
The BEST beginner cream blush formula HANDS DOWN!!
E.L.F. COSMETICS | Putty Blush
The glowy sister to the original matte putty blush. cream to powder. Buildable, blendable and very user friendable.
E.L.F. | Luminous Putty Blush (Ulta)
I have the shade ‘Merlot Moment’. Creamy, buildable, blendable and vibrant!
MILANI | Cheek Kiss Cream Blush (Ulta)
My favorite shades are ‘Goldie Cassis’ (glowy) and ‘Bold Heart’ (satin)!
ESSENCE COSMETICS | Pure Nude Baked Blush (Ulta)
SUPER PIGMENTED!!! Also beautifully blurring on pores and textured skin! Long-Lasting. I love the shade ‘Fearless Coral’.
L'ORÉAL | Infallible Fresh Wear Soft Matte Blush 'Fearless Coral' (Ulta)
Richly pigmented and ultra-buildable radiant powder blush formula in a bronzy berry shade, PERFECT Summer or deeper skin tones.
MILANI | Baked Blush 'Berry Amore' (Ulta)
Richly pigmented and ultra-buildable radiant powder blush formula in a pink shade with golden reflect (think NARS Orgasm).
MILANI | Baked Blush 'Dolce Pink' (Ulta)
Richly pigmented and ultra-buildable radiant powder blush formula in a STUNNING gleaming peach shade!
MILANI | Baked Blush 'Luminoso' (Ulta)
Richly pigmented and ultra-buildable radiant powder blush formula in a soft satin rose shade, with a slight cool tone shift.
MILANI | Baked Blush 'Petal Primavera' (Ulta)
Favorite special event blush! Always flattering. I've worn for tons of weddings!
PHYSICIAN'S FORMULA Murumuru Butter Blush Rouge
Microfine, buildable, powdery soft, buildable color.
REVLON | Powder Blush 'Apricute' (Ulta)
What I always hoped NARS Orgasm would be! Microfine, buildable, powdery soft and buildable color.
REVLON | Powder Blush 'Ravishing Rose' (Ulta)
High-impact color, microfine, buildable for a subtle to intense blush look.
REVLON | Powder Blush 'Rosy Rendezvous'
Very subtle and lightweight. I recommend working in sections, as it dries down very quickly! I have shade ‘Champagne Campaign’.
E.L.F. COSMETICS | Halo Glow Highlight Beauty Wand (Ulta)
The drugstore ‘dupe’ for the Charlotte Tilbury Hollywood Flawless Filter! I beautiful glowy primer/base/mix-in/liquid highlighter, but for a drugstore price!! I wear shade ‘Fair’.
E.L.F. COSMETICS | Halo Glow Liquid Filter (Ulta)
The PERFECT works on any skin tone highlighter!! It's very lit-from-within and smoothing!
ESSENCE | Pure Nude Highlighter in '10 Be My Highlighter' (Ulta)
A truly beautiful baked formula in a warm pink (with a gold shift) shade! From soft glow to strobing, this highlight does it all! Come in 3 shades.
MILANI COSMETICS | Baked Highlighter in 'Dolce Perla' (Ulta)
A lightweight yet BLINDING highlight! Available in 5 shades! ‘Just My Type’ is an icy champagne/nude shade.
REVOLUTION | Highlight Reloaded in 'Just My Type' & 'Dare to Divulge' (Ulta)
Wins the award for the MOST blinding highlight at the drugstore! M fav shade is ‘Precious Petals’!
WET N WILD | MegaGlo™ Highlighting Powder (Ulta)
Smooth, buildable stunning highlight!
MAKEUP REVOLUTION | Highlight Reloaded 'Just My Type' (Ulta)
EYES
Effortless eyes at affordable prices!
A long-lasting base for NOT only glitter, but shimmers and metallics too!
NYX | Glitter Primer (Ulta)
The shimmers in these 4 pan palettes are buttery and blinding!!! I love ‘Pumpkin Pie’, ‘Cream and Sugar’ and ‘Rose Water’!
e.l.f. Bite Size Eyeshadow Palette 'Pumpkin Pie' (Ulta)
My fav of these 6 pan palettes. A great warm coral color story, great for summer or fall!
ESSENCE | Coral Me Maybe eyeshadow palette (Ulta)
An easy everyday color story for an easy everyday look! Fantastic formula and bang for your buck!
ESSENCE | Nothing Compares to Nude eyeshadow palette (Ulta)
I love this shade as a base or an all over one shadow look!! A unique olive/taupe!
E.L.F. COSMETICS | No Budge Matte Eyeshadow Stick in 'Thrift Shop' (Ulta)
My favorite shades are 'Milk' 'Frappe' and 'Espresso'!
NYX | Jumbo Eye & Eyeshadow Pencil (Ulta)
The best long lasting eyeliners at the drugstore! Creamy, sharpenable (not retractable), long-lasting, waterproof. My fav shades are ‘Berry Goth’, ‘Deepest Brown’ and ‘Pitch Black’.
NYX | Epic Wear Liner Stick (Ulta)
The CHEAPEST product in my WHOLE makeup collection! I love how easily I can smudge it before it sets down completely!
WET N WILD Color Icon Kohl Pencil 'Simma Brown'
Has a curved, double-sided brush to lift, separate, and coat each lash for maximum curl and lift. Smudge and flake free!
E.L.F. | Lash 'N Roll Curling & Lifting Mascara (Ulta)
Tubing mascara wraps lashes in little tubes for buildable length. Flexible, tapered silicone brush grips and separates each lash. Clump, flake and smudge free. Easy to remove with warm water.
E.L.F. | Lash XTNDR Tubing Mascara
LASH LENGTH for DAYS!! People are going to ask what mascara you're wearing! PRODUCT DEMO on TikTok tiktok.com/t/ZT8FXKmTk
L'ORÉAL | Telescopic Original Mascara (Ulta)
'MascaraGate' and drama aside... this mascara is phenomenal for LENGTH! PRODUCT DEMO on TikTok tiktok.com/t/ZT8FXKmTk
L'ORÉAL | Telescopic Instant Lift Washable Mascara (Ulta)
My absolute TOP holy grail mascara! PRODUCT DEMO on TikTok tiktok.com/t/ZT8FXKmTk
MAYBELLINE | Lash Sensational SKY HIGH Mascara (Ulta)
LIPS
There is absolutely NO REASON to spend big bucks on lippies! Shop the drugstore and either save some coin OR get more options for LESS!
A classic wooden pencil liner. very comparable to MAC liners. My fav shades are ‘Nude’ and ‘All Natural’!
MILANI | Color Statement Lip Liner (Ulta)
‘Nude Entrance’ is my #1 nude liner! I also love ‘Desert Rose’. But they are creamy and super comfy!
MILANI | Understatement Lipliner (Ulta)
The LONGEST wearing lip liner I've found! The shade ‘Global Citizen’ is a shade dupe for Charlotte Tilbury ‘Iconic Nude’! I also love ‘Goal Setter’!
NYX | Line Loud Longwear Lip Liner (Ulta)
Pairs perfectly with Charlotte Tilbury ‘Pillow Talk’ lipstick (or any one of the million dupes)
NYX | Slim Lip Pencil in 'Peek a Boo Neutral' (Ulta)
My TOP Nude liner !! SUPER long-lasting!
REVLON | Colorstay Lip Liner in 'Nude' (Ulta)
Like a velvet cushion across the lips. My fav shades are ‘Sweeten Up’, ‘Stay with Me’ and ‘Risky Business’!
COVERGIRL | Exhibitionist Ultra Matte Lipstick
A shade DUPE for Charlotte's Pillow Talk, but in a satin formula. I LOVE this lipstick and especially in ‘Spiced Petal’!
FLOWER BEAUTY | Petal Pout Lip Color (Ulta)
These have a slight pearl in them. But they are not shimmery. I love the shade ‘Nus Irreverent’, which is a DUPE for Pat McGrath ‘Fever Dream’!
L'ORÉAL | Colour Riche | Les Nus Intense Nude Lipstick (Ulta)
‘Baddest Beige’ is either a perfect concealer lip (if you're into that) or a LIGHT nude highlight shade for the lips.
MAYBELLINE Color Sensational Shine 'Baddest Beige'
A beautiful pillowy matte formula. My fav shades are ‘Secret’ and ‘Petal’.
MILANI | Color Fetish Matte Lipstick (Ulta)
A classic for a reason! Creamy. Love the shades ‘Smoky Rose’ and ‘Rum Raisin’! Rum Raisin is a Fall classic for me!
REVLON | Super Lustrous™ Lipstick (Ulta)
Basically the drugstore dupe for the Urban Decay Vice Lip Bonds. This is a glossy long-wear liquid lipstick. This is not transfer-proof.
MAYBELLINE | Super Stay Vinyl Ink
Hydrating, staining, and relatively long-lasting on the lips. If you add a gloss or oil over top, it will affect the lasting power of the stain.
E.L.F. | Glossy Lip Stain 'Spicy Sienna' (Ulta)
Light scent. Smooth and not too thick like the Tarte gloss sticks. Beautiful rose shade. Don't click up more product than you need for one application, you can't scroll it back down.
NYX | Fat Oil Slick Click 'Going Viral' (Ulta)
A comfortable matte long-wear lip crayon in a ‘deep wine’ shade!
MAYBELLINE | Superstay Ink Crayon 'Accept A Dare' (Ulta)
A super comfy long-wearing lip crayon in a ‘yellow pink-nude’ shade. My favorite shade!
MAYBELLINE | Superstay Ink Crayon 'Lead The Way' (Ulta)
A comfortable matte long-wear lip crayon in a ‘deep purple-brown’ shade! I love to line my lips with this shade and then fill in the rest with a lighter shade!
MAYBELLINE | Super Stay Ink Crayon® 'Live on the Edge' (Ulta)
A comfortable long-wear lip crayon in a ‘classic blue-red’ shade!
MAYBELLINE | Super Stay Ink Crayon 'Own Your Empire' (Ulta)
A comfortable matte long-wear lip crayon in a ‘muted magenta’ shade!
MAYBELLINE | Super Stay Ink Crayon 'Run the World' (Ulta)
Comfortable matte long-wear lip crayon in a ‘dirty terracotta’ shade! Stunning for Fall!
MAYBELLINE | Super Stay Ink Crayon® 'Work for It' (Ulta)
A cute little heart center of the bullet with sheer color around the heart. Comfy, like the sweatpants of lip products! Loove the shade ‘Happy’.
E.L.F. | Hydrating Core Lip Shine 'Happy' (Ulta)
A thin, yet creamy and glowy lipstick. My fav shades are ‘Nude Heaven’ and ‘Mulberry Bliss’!
L'ORÉAL | Glow Paradise™ Balm-in-Lipstick (Ulta)
A beautiful raspberry tint with shine!! Super comfy and a great purse lippie!
MILANI | Color Fetish Balm Lipstick in 'Nylon' (Ulta)
BETTER than the YSL Candy Glaze! My fav shades are 'Glazed Mauve' and 'Nude Illuminator'!
REVLON Super Lustrous Glass Shine Lipstick
A super hydrating lip gloss with a sheer tint and a DELICIOUS scent!! A new fav of mine!
COVERGIRL | Clean Fresh Yummy Gloss (Ulta)
A beautiful balmy gloss that feels more like lip care than lip color… but it's BOTH! Love the shade ‘Rose Harmony’ for everyday!
L'ORÉAL | Glow Paradise Lip Balm-in-Gloss 'Rose Harmony' (Ulta)
A hydrating lip gloss in a ‘yellow nude-cream’ shade! Smells yummy too!
MAYBELLINE | Lifter Gloss in 'Amber' (Ulta)
A hydrating lip gloss with a ‘sheer hot pink’ shade! Smells yummy too!
MAYBELLINE | Lifter Gloss Candy Drop 'Bubblegum' (Ulta)
A hydrating lip gloss with a ‘sheer milky pink’ shade! Smells yummy too!
MAYBELLINE | Lifter Gloss Candy Drop 'Gummy Bear' (Ulta)
A hydrating lip gloss in a ‘translucent pink’ shade. Smells amazing!
MAYBELLINE | Lifter Gloss in 'Ice' (Ulta)
A hydrating lip gloss in a ‘coral peach’ shade! Smells yummy! My FAVORITE shade of lifter gloss hands down!
MAYBELLINE | Lifter Gloss Candy Drop 'Peach Ring' (Ulta)
A hydrating lip gloss in a ‘translucent with silver pearl’ shade! Smells yummy too!
MAYBELLINE | Lifter Gloss in 'Pearl' (Ulta)
A hydrating lip gloss with a ‘sheer warm red’ shade! Smells yummy too!
MAYBELLINE | Lifter Gloss Candy Drop 'Sweetheart' (Ulta)
A hydrating lip gloss in a ‘rosy-nude cream’ shade. Smells yummy too!
MAYBELLINE | Lifter Gloss 'Stone' (Ulta)
Hands down my fav lip plumper! No sting, just a minty feel. This one in the cult classic blush shade ‘Luminoso’!
MILANI | Keep It Full Nourishing Lip Plumper in 'Luminoso'
My fav lip plumper formula! No sting, just minty. In a soft neutral leaning cool rose shade.
MILANI | Keep It Full Nourishing Lip Plumper in 'Soft Rose'
Completely non-sticky! I love the shades 'Creme Brûlée' and 'Madeline'!
NYX PROFESSIONAL MAKEUP | Butter Gloss
A milky gloss in a ‘dusty mauve-pink’ shade! Super comfy and smells yummy too!
NYX | This Is Milky Gloss in 'Cherry Skimmed'
My favorite gloss for highlighting the center of pinky and nude lipsticks, for a plumper pouty look!
RIMMEL Stay Glossy Lipgloss 'Blushing Belgraves'
The best new lip oil ANYWHERE! Cushiony, hydrating, very glossy! I'm obsessed with the shades ‘Jam Session’, ‘Honey Talks’ and ‘Rose Envy’!
E.L.F. | Glow Reviver Tinted Lip Oil (Ulta)
BROWS
Brows on a budget! Need I say more!
Like hair gel for your brows! Make sure to do your brows first with this and apply on clean skin!
E.L.F. COSMETICS | Brow Lift (Ulta)
On my auto-ship list for LIFE!!
E.L.F. COSMETICS | Wow Brow Gel (Ulta)
An absolute brow classic! Emily Noel made me buy it!
L'ORÉAL | Brow Stylist Definer Eyebrow Pencil (Ulta)
A great product for a layered look in the brows. Also functions beautifully soft brown liquid liner!! More beginner friendly!
MILANI COSMETICS | Weekend Brow Eyebrow Tint (Ulta)
My favorite brow pen on the market! Microfine tip, plenty of products and applies beautifully over OR under brow gels or other brow products.
NYX | Lift & Snatch! Brow Tint Pen (Ulta)
I have bought 20+ of my shade in 'Ash Brown'! If it ain't broke, don't fix it!
NYX COSMETICS | Micro Brow Pencil (Ulta)