Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush.
Soft Pinch Liquid Blush
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!
Warm Wishes Effortless Bronzer Stick
A flexible tinted moisturizer that goes on easy to instantly blur skin with glowy, light to medium coverage that stays put—all while hydrating and protecting skin from the sun.
A hydrating lip balm with a kiss of dewy, buildable color that looks and feels so good your lips will thank you.
With Gratitude, Dewy Lip Balm
An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.
Always An Optimist 4-In-1 Mist
An innovative long-lasting foundation that combines the weightless feel of a serum with buildable medium coverage for truly breathable, layerable wear.
Liquid Touch Weightless Foundation
A super creamy, waterproof lip liner that glides on like a balm to define and shape lips with rich, stay-put color. Available in the same 10 made-to-match shades as Kind Words Matte Lipstick
Kind Words Matte Lip Liner
A lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finish.
Liquid Touch Brightening Concealer
A super lightweight liquid that instantly brightens, hydrates, and awakens undereyes with sheer to medium coverage for a fresh, radiant look in a flash.
Positive Light Under Eye Brightener
Packed with light-reflecting pearl particles and a botanical blend of lotus, gardenia, and white waterlily, this multidimensional formula lends skin a dewy glow in seconds. Mix this weightless liquid highlighter with foundation or layer it across the...