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✨ 2025 Makeup Drops That Actually Deserve the Hype
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items These are the real standouts from this year—new launches that are worth your money and attention. From buttery blushes to viral setting sprays, these picks are from brands I trust like e.l.f., Huda Beauty, and more. If you love beauty and want what’s...
1. e.l.f. Halo Glow Skin Tint SPF 50 – Just launched and already viral. Natural finish, glowy but not greasy, and boosted with SPF 50.
Halo Glow Skin Tint SPF 50
2. Huda Beauty Easy Bake & Snatch Pressed Powder – Brand new launch that blurs, sets, and snatches like magic.
Easy Bake and Snatch Pressed Talc-Free Brightening and Setting Powder
3. Summer Fridays Lip Butter Balm – Pink Guava
Sheer bright pink balm with sweet guava flavor. 100% vegan, hydrating with a glossy finish.
Lip Butter Balm, Pink Guava
4. Rhode Glazing Mist
A superfine, hydrating face spray with ectoin, ceramides & antioxidants.
glazing mist
5. Rhode Peptide Lip Tint “Lemontini”
Shimmery golden-yellow, inspired by lemon cocktails.
peptide lip tint - lemontini
6. Huda Beauty Lip Contour Stain
A hybrid lip stain and liner offering 12-hour wear with a dual-sided applicator. Available in 8 shades, including Soft Nude, Rosewood, and Rich Brown.
HUDA BEAUTY Lip Contour Lip Stain for 12-Hour Wear
7. Huda Beauty Faux Filler Jelly Oil – A tinted lip oil enriched with shea butter, peptides, and passionfruit oil for hydration and shine. Comes in three shades: Pink Lady, Juicy Peach, and Juicy Goji.
HUDA BEAUTY Faux Filler Ultra-Hydrating Tinted Jelly Lip Oil
8. Huda Beauty Lip Contour 2.0
A velvety matte lip pencil available in 12 shades, offering long-lasting wear and a smooth finish.
Lip Contour 2.0 Automatic Matte Lip Pencil
9. e.l.f. Lash Xtreme Tubing Mascara – A tubing mascara that provides dramatic length and volume without smudging.
Lash XTNDR Mascara
10. Too Faced Cloud Crush Blush – Rosy Sky – A soft-focus blush that delivers a natural, airbrushed finish.
Cloud Crush Blurring Blush
11. Danessa Myricks Yummy Skin Blurring Balm Powder
A multitasking balm that blurs imperfections and adds a radiant glow.
Yummy Skin Blurring Balm Powder
12. Fenty Beauty Eaze Drop Stick Foundation
A stick foundation offering buildable coverage with a natural finish.
Eaze Drop Blur + Smooth Tint Stick — 20
13. Charlotte Tilbury Airbrush Radiant Pressed Powder
A pressed powder that sets makeup and adds a luminous finish.
Airbrush Flawless Finish Setting Powder
14. Benefit Precisely My Brow Pencil 2025 Limited Edition Shades
Brow pencil available in new shades to match a wider range of hair colors.
Precisely, My Brow Pencil
15. Kosas Blush is Life
These blushes are talc-free and baked with squalane and hyaluronic acid, offering a silky-smooth texture and buildable color.
Blush is Life
16. Benefit Benetint – Dark Cherry
A deep cherry-tinted lip and cheek stain delivering a moody, buildable flush.
Benetint Cheek & Lip Stain
17. e.l.f. Lip & Cheek Stain
Lightweight, buildable tint that gives a natural flush on lips and cheeks. Quick-drying and budget-friendly.
Sheer For It Blush Tint for Cheeks and Lips
18. Kosas Air Brow Wax
Clear+Hold ,A brow wax that provides strong hold without flaking.
Air Brow - Clear
19. NYX The Brow Glue Crazy Lift
Strong-hold, clear brow gel for a flake-free laminated look that lasts all day.
The Brow Glue Crazy Lift Brow Lamination Gel
20. Laneige Bubble Tea Lip Collection Hydrating lip mask and balm duo with sweet matcha and taro flavors for soft, glossy lips.
Lip Glowy Balm [Bubble Tea Collection]