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Makeup You’ll Never Regret Buying (Holy Grails Only!)

Purple Star emoji 20 items
I’ve wasted so much money on makeup that didn’t live up to the hype—so I made this list for you. These are my holy grail products that actually do what they say. Whether you’re new to makeup or building your perfect collection, this list has everythi...
 
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1. NARS Radiant Creamy Concealer This concealer is a favorite for a reason. It’s creamy, buildable, and brightens under eyes without creasing. Perfect for natural or glam looks.
NARS Radiant Creamy Concealer
 
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2. Charlotte Tilbury Airbrush Flawless Setting Spray Sets your makeup for 12+ hours with a soft, airbrushed finish. No tight feeling. Just a long-lasting flawless face.
Airbrush Flawless Setting Spray
 
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3. Maybelline Fit Me Matte + Poreless Foundation Affordable and dependable. Lightweight with medium coverage that makes skin look smooth, not flat.
Fit Me® Matte + Poreless Foundation Makeup
 
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4. Rare Beauty Soft Pinch Liquid Blush (Happy or Joy) Super pigmented, blends like butter, and gives you that flushed-from-within look. A little goes a long way!
Soft Pinch Liquid Blush | Long-Lasting Dewy & Matte Blushes
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5. Milani Baked Blush in Luminoso This peachy blush has the prettiest soft shimmer. It adds warmth and glow in one swipe—under $10.
Baked Blush - Luminoso
 
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6. e.l.f. Halo Glow Liquid Filter If you love glowy skin, this is a must. Gives a dewy, soft focus glow—use it alone or under foundation.
Halo Glow Liquid Filter Complexion Booster
 
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7. Fenty Beauty Gloss Bomb (Fenty Glow) The gloss that made everyone obsessed. High shine, comfy feel, and flattering on every skin tone.
Gloss Bomb Universal Lip Luminizer
 
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8. Laura Mercier Translucent Loose Setting Powder Keeps your makeup locked in place with a soft matte finish—no flashback, no dryness.
Translucent Loose Setting Powder
 
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9. Too Faced Better Than Sex Mascara Gives dramatic, voluminous lashes in just one coat. It’s bold but buildable without clumping.
Better Than Sex Volumizing Mascara
 
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10. NYX Micro Brow Pencil Super skinny tip lets you mimic brow hairs for a natural look. So easy to use—and under $15.
Micro Brow Eyebrow Pencil | NYX Professional Makeup
 
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11. Benefit Hoola Matte Bronzer A soft, blendable bronzer that warms the face without looking orange. Great for contouring too.
Hoola Matte Bronzer powder bronzer for face
 
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12. Kosas Revealer Concealer Brightens and covers while feeling like skincare. Dewy finish with medium to full coverage. Clean beauty lovers will adore it.
Revealer Concealer
 
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13. Makeup by Mario Master Mattes Eyeshadow Palette Matte neutrals done right. No chalkiness, no patchiness—just blendable shades for everyday glam.
Master Mattes® Eyeshadow Palette: The Original
 
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14. Tower 28 ShineOn Lip Jelly (Coconut or Chill) Hydrating like a balm, shiny like a gloss. No stickiness. Just juicy, healthy-looking lips.
ShineOn Lip Oil Jelly
 
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15. Anastasia Beverly Hills Brow Freeze Gives that trendy laminated brow look—no flaking or gluey mess. Holds brows all day long.
Brow Freeze
 
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16. L’Oreal Telescopic Lift Mascara Lifts and lengthens lashes without flaking. Gives that wide-eyed, doll lash effect.
Telescopic Instant Lift Washable Mascara
 
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17. Hourglass Ambient Lighting Powder (Dim Light) Gives your skin a lit-from-within glow—like a real-life filter, never sparkly.
Ambient™ Lighting Finishing Powder
 
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18. Dior Addict Lip Glow (Pink or Rosewood) Balmy, moisturizing tint that adjusts to your lips. Pretty and easy to reapply all day.
Dior Addict Lip Glow - Hydrating pH Lip Balm| DIOR US
 
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19. MAC Lipstick in Velvet Teddy The perfect nude for so many skin tones. Creamy, smooth, and iconic.
M·A·Cximal Silky Matte Lipstick | Including Velvet Teddy, Taupe, Mehr & ...
 
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20. e.l.f. Power Grip Primer + 4% Niacinamide Grips makeup and smooths texture. Lightweight and skin-friendly formula.
Power Grip Primer + 4% Niacinamide