Starting your makeup collection can be confusing, but this guide makes it easy. If you’re new to makeup and want to build a kit that has everything you actually need — without wasting money on bad products — this list is for you. Every pick here is b...
🧴 Primer
1. e.l.f. Power Grip Primer – Affordable and iconic. Grips makeup and keeps skin hydrated.
Power Grip Primer
✨ Skin Glow/Enhancer
2. e.l.f. Halo Glow Liquid Filter – Wear alone or under makeup for that dewy, healthy skin glow.
Halo Glow Liquid Filter Complexion Booster
🧴 Foundation
3. Maybelline Fit Me Dewy + Smooth – Natural coverage, perfect for dry or combo skin, blends easily.
Fit Me® Dewy + Smooth Foundation Makeup
💧 Concealer
4. NYX Bear With Me Concealer Serum – Lightweight, hydrating, and melts into skin.
Bare With Me Concealer Serum | NYX Professional Makeup
🌬️ Setting Powder
5. Maybelline Fit Me Loose Finishing Powder – Blurs and smooths without drying out your skin.
Fit Me® Loose Finishing Powder Face Makeup
🫶 Cream Bronzer
6. e.l.f. Luminous Putty Bronzer – Creamy, buildable, and looks like real skin.
Luminous Putty Cream to Powder Bronzer
🌞 Powder Bronzer
7. Physicians Formula Butter Bronzer – Silky texture, easy to blend, smells like vacation.
Murumuru Butter Bronzer
🍑 Liquid Blush
8. e.l.f. Camo Liquid Blush – New and amazing. Pigmented, blendable, and totally beginner-proof.
Camo Liquid Blush
🌸 Powder Blush
9. Milani Baked Blush in Luminoso – Glowy peach that flatters every skin tone and never goes out of style.
Baked Blush - Luminoso
✨ Highlighter
10. Essence Pure Nude Highlighter – Gives a soft, candlelit glow — never glittery or chalky.
pure nude highlighter
🪄 Brow Pencil
11. NYX Micro Brow Pencil – Super precise and easy to work with. Gives that natural brow look.
Micro Brow Eyebrow Pencil | NYX Professional Makeup
🧼 Brow Gel
12. e.l.f. Wow Brow Gel – Adds volume and shape in seconds. Great for low-effort days.
Wow Tinted Brow Gel
👁 Eyeshadow Palette
13. ColourPop “Going Coconuts” Palette – Blendable neutrals with matte and shimmer finishes. So easy to use.
Going Coconuts - Nude Eyeshadow Palette
🖌 Cream Eyeshadow
14. e.l.f. No Budge Shadow Stick – Swipe on shimmer that stays all day. Great for fast looks.
No Budge Long Lasting Eyeshadow Stick
✒️ Eyeliner
15. Maybelline Tattoo Studio Gel Liner – Glides on smooth and won’t smudge. Great for tightlining too.
Tattoo Studio® Sharpenable Gel Pencil Longwear Eyeliner Makeup
👁 Mascara
16. Essence Lash Princess False Lash Effect – Gives length, volume, and drama — no clumps.
lash princess false lash mascara
💋 Lip Liner
17. NYX Slim Lip Pencil – Creamy and helps your lipstick stay on longer.
Slim Lip Liner Pencil | NYX Professional Makeup
💄 Lipstick
18. Milani Color Fetish Matte Lipstick – High-end look and feel, under $10. Perfect nudes.
Color Fetish Matte Lipstick
💧 Lip Gloss
19. Maybelline Lifter Gloss – Plumps, shines, and hydrates without feeling sticky.
Hydrating Lifter Lip Gloss with Hyaluronic Acid
💦 Setting Spray
20. e.l.f. Stay All Night Setting Mist – Fine mist that keeps your makeup in place while feeling lightweight.
