Choosing a wedding dress might be cast as an almost-mythic, once-in-a-lifetime event. But the hard truth is, to many, it can turn into an exhausting succession of appointments, an overwhelming choice limit, and sheer sticker shock. What if the dress you've been dreaming of-the one by which you've died for years-never really hung in a traditional bridal salon, and instead, it is just waiting to be custom-made by a consummate artisan? In a fast-fashion world, Etsy is revamping the bride's choice of "yes" to the dress in offerings of unique, handmade, and customizable options. This guide will lead you through some very surprising perks and tips for successfully navigating Etsy bridal, showing how your perfect, one-of-a-kind gown is just a few clicks away.
