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Easy Makeup for Women Over 40 Who Want a Natural Look

Purple Star emoji 12 items
Easy, natural-looking makeup for women over 40 who want to enhance their features without heavy coverage or complicated routines. This curated collection includes lightweight and luminous foundation, creamy concealer and blush, soft neutral eyeshadow...
 
Laura Hughes profile picture
A beautiful choice if you want your skin to look polished without looking heavily made up. The lightweight, luminous finish helps even out the complexion while still allowing your natural skin to show through. Apply a light layer and build only where...
NARS Light reflecting foundation
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Laura Hughes profile picture
Perfect for brightening under the eyes and covering small areas without adding another heavy layer of makeup. The creamy, buildable formula lets you use it only where you need it, helping the finished base stay fresh and natural.
NARS Radiant Creamy Concealer
 
Laura Hughes profile picture
Four soft, wearable shades for creating an easy everyday eye without needing a large or complicated palette. The mix of soft brown, dusky rose and subtle shimmer adds gentle definition while keeping the finished look flattering and natural.
Charlotte Tilburry Luxury Palette in Pillowtalk
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Laura Hughes profile picture
An easy cream blush stick for adding a soft, healthy-looking flush without making your makeup look heavy. Daiquiri gives a subtle rosy colour that blends easily into the skin, making it ideal for women over 40 who want fresh, natural-looking colour w...
ICONIC London Blurring Blush Stick
 
Laura Hughes profile picture
A great premium mascara for naturally defined lashes without a heavy or clumpy finish. The slim brush separates and lengthens each lash, making it ideal for women over 40 who want their eyes to look more defined while keeping their makeup soft and na...
Définicils High-Definition Lash Defining Mascara
 
Laura Hughes profile picture
A creamy brown eyeliner for adding soft definition without the harshness of black. The easy pencil formula lets you define close to the lashes and gently soften the line, making it ideal for a polished, natural-looking everyday eye.
Clinique Quickliner for Eyes
 
Laura Hughes profile picture
A premium ultra-fine brow pencil for filling sparse areas with soft, hair-like strokes rather than creating a heavy, drawn-on brow. The precise tip makes it easy to build definition gradually, while the spoolie blends everything through for a natural...
Anastasia Beverly Hills Brow Wiz® Ultra-Slim Precision Brow Pencil -
 
Laura Hughes profile picture
A soft nude-beige lipstick with subtle pink undertones for women who want a little more colour while keeping their makeup understated. The creamy satin finish gives the lips a polished look without the dryness or intensity of a matte lipstick.
Charlotte Tilburry K.i.s.s.i.n.g Lipstick Penelope Pink
 
Laura Hughes profile picture
A soft nude-pink lip liner that works beautifully with natural everyday lip colours, including Charlotte Tilbury Penelope Pink. The creamy formula adds gentle definition without creating a dark or obvious outline, helping lips look polished and softl...
Charlotte Tilbury Lip Cheat Lip Liner
 
Laura Hughes profile picture
A lightweight setting powder for taking down shine and setting makeup only where you need it. Use a small amount through the T-zone or areas prone to movement rather than powdering the entire face, helping mature skin stay smooth and natural-looking ...
ICONIC London Velvet Blur Translucent Setting Powder
 
Laura Hughes profile picture
A gorgeous finishing mist for bringing freshness and luminosity back into your makeup. The Original champagne shimmer adds a subtle glow while helping soften an overly powdery finish, leaving mature skin looking fresher, more radiant and naturally po...
ICONIC London Prep-Set-Glow - Original
 
Laura Hughes profile picture
A worthwhile optional upgrade if you want one quality brush set to make applying and blending your makeup easier. This complete collection covers complexion, cheeks and eyes, giving you the tools to create a soft, polished and natural-looking finish ...
ICONIC London Ultimate Brush Set