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Makeup DUPES

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On this list, I’m sharing my thoughts on products I recommend as quality alternatives to more expensive brands. In today’s world, you don’t always need to pay a premium to get a product that works well. Through this list, I aim to show you products t...
Sections
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Face primer

 
Dr. Gaci profile picture
The e.l.f Mint Melt Cooling Face Primer has a super similar tacky finish to the Milk primer that grips onto your makeup to help your look last longer.
This is a brilliant, affodable and vegan dupe!
-Calming, cooling feeling 
-Tacky finish 
-Contains hyaluronic acid to hydrate skin
e.l.f. Melt Cooling Face Primer -DUPE- Milk Hydro Grip Primer
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Reduce and minimise the appearance of enlarged pores and get a translucent finish with both amazing products.
Both these pore-minimising primers will provide a smoother looking base and even out your skin tone.
Both products contain anti-oxidant rich Vitamin E and both will allow for a smoother makeup application that lasts.
Revolution Pore Blur Primer -DUPE- Benefit Porefessional Primer

Foundation and concealer

 
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The e.l.f Halo Glow Liquid Filter is a direct dupe to the Charlotte Tilbury Hollywood Flawless Filter!
They both contain a blend of porcelain flower extract which reflects light for a brighter glowy complexion. Both products contain squalene and finely milled powder to help blur fine lines. They work equally to give a healthy glow to the skin, it can ...

Shade match: 
ELF Halo Glow shade 1 = Charlotte Tilbury Flawless Filter shade 1 
ELF Halo Glow shade 2 = Charlotte Tilbury Flawless Filter shade 2 
ELF Halo Glow shade 3 = Charlotte Tilbury Flawless Filter shade 3 
ELF Halo Glow shade 4 = Charlotte Tilbury Flawless Filter shade 4 
ELF Halo Glow shade 5 = Charlotte Tilbury Flawless Filter shade 5.5 
ELF Halo Glow shade 6 = Charlotte Tilbury Flawless Filter shade 7 
ELF Halo Glow shade 7 = Charlotte Tilbury Flawless Filter shade 7 
ELF Halo Glow shade 8 = Charlotte Tilbury Flawless Filter shade 8
e.l.f Halo Glow -DUPE- Charlotte Tilbury Flawless Filter
 
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The Collection Lasting Perfection Matte Foundation is a very close dupe for the Estée Lauder Double Wear Foundation.
The formula, consistency and coverage of both products is extremely similar! They both give high coverage while still looking natural on the skin and non-cakey. With an 83% saving this dupe is definitely one worth trying!
Collection Foundation -DUPE- Estée Lauder Double Wear Foundation
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Illuminating Foundation is truly an incredible foundation, when applied side by side with the NARS Light Reflecting Skincare Foundation you can not tell them apart. 
They both have a medium, buildable coverage which gives a super natural looking finish. Neither of the foundation are cakey or heavy. Both foundations have the same luminous finish without feeling 'wet' or sticky when applied to the skin.
Primark Illuminating Foundation - Nars DUPE
 
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The Lancôme Teint Idole Ultra Wear foundation is a red carpet foundation for a reason! Not only is it suitable for all skin types, it delivers a natural matte finish that is buildable and breathable.
 L’Oreal True Match Super-Blendable Foundation is an incredible dupe for the Lancôme Teint Idole Ultra Wear Foundation. Both foundations contain many of the same key ingredients such as Hyaluronic Acid, Vitamin E, Ultramarine blue pigment and many mor...
There are many more similarities between the two foundations, for example: 
- Both foundations are made in France 
- Both foundations are non-comedogenic - Both foundations are tested under dermalogical control 
- Both are alcohol free 
- Both contain the same emollient which gives both foundations the same silky smooth texture 
- Both have the same consistency as they contain the same ingredients that are controls the fluidity of the foundation 
- Both foundation contain the same coloured pigments which ensure a perfect match or every skin tone an undertone.
 Some key differences between the 2 foundations is that the L'Oréal True Match Foundation is SPF 16, whilst the Lancôme Teint Idole Ultra Wear is SPF 35! The Lancôme foundation also contain Moringa oil not found in the L'oréal, this helps the moisturi...
L'Oréal True Match Foundation -DUPE- Lancôme Teint Idole Ultra Wear Foundation
 
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The Armani Luminous Silk Foundation promises glowing skin in an instant.
 The L’Oreal Infallible Freshwear Foundation is the affordable alternative.
Just as lightweight, luxurious and long-wearing as its pricier counterpart plus it’s enriched with Vitamin C so nourishes and protects. Both foundations bear a silky texture and offer buildable coverage and a luminous finish that lasts all day. They ...
L'Oréal INFALLIBLE Fresh Wear Foundation
 
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The NARS Natural Longwear Radiant Foundation is a best-selling foundation. It is lightweight, and medium to full coverage. The Maybelline Dream Radiant Liquid Hydrating Foundation with Hyaluronic Acid and Collagen is the closest dupe we have tested f...
There are many exact similarties between both foundations are: 
- Alcohol free 
- Essential oil free 
- Contain Glycerin 
- Contain the same antioxidant which is great at preventing discolouration and oxidation of the foundation 
- Dimethicone: gives both foundation a similar silky texture
 Both foundations also contain many of the same key ingredients that help it have a smooth, radiant and long-wearing finish. The NARS Natural Longwear Radiant Foundation contains Raspberry, Apple and Watermelon extracts whereas the Maybelline foundati...
Maybelline Dream Satin Foundation - NARS DUPE
 
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This NYX foundation is a superb dupe for the popular Anastasia Beverly Hills Luminous Foundation.
 Both of these foundations give the same finish on the skin, the Anastasia Beverly Hills Luminous Foundation and NYX Born To Glow Foundation both provide the skin with a super weightless and glowy finish without looking cakey. They both do not need to...
NYX Born to glow -DUPE- Anastasia Beverly Hills Luminous Foundation
 
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The affordable Milani Glow Hydrating Skin Tint provides super similar results to the new Huda Beauty Glowish Multidew Skin Tint.
Both of these skin tints provide a lightweight and natural blur for the skin. They both have ingredients that provide hydration to the skin, which gives a lovely dewy finish. On the skin, both of these products look and wear very similarly so the Mil...
Milani Glow Hydrating Skin Tint - DUPE
 
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The Tarte Shape Tape is one of the most iconic and best-selling concealers with 1 selling every 12 seconds. It is popular for it's full coverage, natural matte finish that covers dark circles, smooths and brightens without settling into fine lines.
The two concealers share many similarities for example:
- Both concealers share 16 of the same ingredients, including root extracts which brighten the skin 
- Both provide smooth, long-wearing full coverage that easily hides dark circles and blemishes - Both have an identical natural-matte finish, even though Superdrug sets faster than Tarte. Both provide full coverage without drying or settling into fin... 
- Both contain Glycerin which helps prevent the concealers from settling into fine lines or wrinkles 

There are are some differences between the Tarte Shape Tape and the Superdrug Studio London Flaunt Flawless Concealer, for example the Superdrug has a less oily consistency and it free from essential oils, whereas Tarte contains essential oils that c...
Superdrug Studio London Flaunt Flawless Concealer -DUPE- Tarte Shape Tape Concealer
 
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The two concealers actually contain many of the same ingredients responsible for the consistency and texture of the product. This is why both the Too Faced Born This Way Concealer and the e.l.f Hydrating Camo Concealer feel so similar on the skin. Th...

There are some additional ingredients within the Too Faced Born This Way concealer that are not found in the e.l.f such as: 
- Glycerin: helps maintain a healthy skin barrier and reduce water loss 
- Coconut fruit juice: contains vitamins, amino acids and minerals

However the e.l.f contains the addition of Rose Water which has antioxidant and microbial benefits.
e.l.f. Hydrating Camo Concealer -DUPE- Too Faced Born This Way Concealer
 
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The Drunk Elephant Bronzing Drops are the highest reviewed and raved about bronzing drops. They provide a natural, healthy looking glow to the face without looking patchy, orange or too shimmery. They also contain skincare benefits to keep the skin h...

KEY SIMILARITIES: 
- After blending with fingertips or a sponge, both provide the same instant natural and radiant bronze glow 
- Both contain similar oils which allow the formula to blend evenly, without patches or streaks 
- Both are alcohol-free and fragrance-free, and both hydrate skin 
- Both contain skincare ingredients that brighten and smooth the skin over time 
- Both are free from essential oils, helping prevent clogged pores or irritated skin 
- Both can be used for the face and body to provide a healthy, natural bronze tone 

There are are some differences between the Drunk Elephant Bronzing Drops and the Superdrug Studio U-Dew-U Bronzing Drops, for example the Drunk Elephant contains peptides and fatty acids which are great for boosting the skin-barrier, the Superdrug ho...
Superdrug Studio London U-Dew-U Bronzing Drops -DUPE- Drunk Elephant Bronzing Drops

Contours, blushes and bronzers

 
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The Primark Pro Cream Contour Wand from is a fantastic dupe to the Charlotte Tilbury Hollywood Contour Wand. The Primark Contour Wand is very creamy and blends out seamlessly leaving a natural looking sculpt the the cheekbones and jawline. Unless you...
Primark Contour Wand - DUPE Charlotte Tilbury
 
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This foundation & contour stick is extremely creamy & buttery! It glides onto the skin & blends out like a dream. 
Both products have many matching shades and the consistency and formula of both sticks is surprisingly similar! As always, Bobbi Brown does carry a wider range of shades, however Primark have tried to create a matching shade for most skin tones.
Primark Foundation Stick - Bobbi Brown DUPE
 
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Both of these cream bronzers have a gorgeous buttery consistency that blends into the skin very easily and the shades are hard to tell apart.
Gives gorgeous sun-kissed glow 
Velvet-matte finish 
Contains niacinamide & Vitamin C 
Contains Payapa Extracts 
Insanely similar to the luxury, expensive Chanel bronzer
Revolution Cream Bronzer -DUPE- Chanel Bronzing Cream
 
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The e.l.f Putty Blush is a super creamy & blendable blush that melts into the skin giving you a natural, dewy glow from within. The innovative creamy putty formula transforms from a cream to a semi-matte/satin finish. It is infused with rich anti...
e.l.f. Putty Blush -DUPE- Fenty Cream Blush
 
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The vegan e.l.f Putty Bronzer has a smooth and creamy putty texture that blends gorgeously like the cream-to-powder formula in Huda Beauty's Tantour Bronzer.
Also, the e.l.f shade 'Tan Lines' is highly similar to the Huda Beauty shade 'Fair'.
-Buildable and blendable 
-Natural, semi-matte finish 
-Contains Argan Oil Contains Vitamin
e.l.f Putty Bronzer -DUPE- Huda Beauty Tantour Bronzer
 
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The colour, consistency and finish of these products are astonishingly similar. We have found this Boots 17 Highlighter to be a hidden gem as it provides an almost identical finish to the ABH liquid glow highlighter but for a fraction of the price.
Boots Highlighter -DUPE- Anastasia BH. Highlighter
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The iconic Anastasia Beverly Hills Amrezy highlighter has been sold out for a while now, but don't worry because this Revlon SkinLights Prismatic Highlighter in the shade 'Daybreak Glimmer' is extraordinarily close!
 Also, The Revlon SkinLights Prismatic formula is a little more sheer than the Amrezy highlighter, which is a benefit if you prefer a more natural-looking highlight. Despite this small difference, it's terrifically hard to spot the difference between ...

 So if you miss the Amrezy highlighter, this is a wonderful alternative!
Revlon Highlighter - DUPE Amrezy Highlighter
 
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The e.l.f Primer Infused Bronze Forever Sunkissed is an exact dupe to the Charlotte Tilbury Bronzer in the shade Medium. They look and feel the same in the pan and once applied to the skin they give the same beautiful glow to the skin! They both blen...
e.l.f. Infused Matte Bronzer -DUPE- Charlotte Tilbury Bronzer

Lips

 
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The viral Dior Addict Lip Glow Oil known for giving the lips a juicy glass like finish without feeling heavy or greasy on the lips. It contains nourishing and hydrating ingredients which leave dry and cracked lips feeling hydrated. The Superdrug Stud... 
There are many similarities between both lip oils: 
- Both have a non stick and non greasy formula
- Both contain antioxidant rich Vitamin E as the key ingredient 
- Both are alcohol free, so non drying on the lips 
- Both contain lots of barrier repairing plant and seed oils 

A major difference between the Superdrug Studio London Superboost Lip Oil is that the Superdrug is less sticky and feels more like a balm/oil, whereas the Dior is slightly thicker and more gloss like. Superdrug also has a more cherry scent whereas Di...
Superdrug Studio London Superboost Tinted Lip Oil Cherry -DUPE- Dior Addict Lip Glow Oil Cherry
 
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Something we absolutely love about both these products is the velvety matte finish and the soft warm nude shade. 
The Milani Amore Matte Lip Creme in the shade ‘Adorable’ looks nearly identical to the Candy K shade in the Kylie Lip Kits. Although the Milani product doesn’t come with the lip liner offered in the Kylie product, both contain a matte lipstick. 
Both lipsticks have a liquid to matte formula and the velvet and full looking finish are incredibly similar.
Milani Amore Lipstick - Kylie Kandy K DUPE
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The Kiko Milano 3D Hydra Lipgloss in the shade 19 Cream Cashmere is an exact dupe for the Dior Addict Stellar Gloss in the shade 640 J'Adior. They both have a super glossy finish with extreme shine. They both have a soft, non-clumping texture which g...

-Same light peachy shade 
-Both are pigmented and long lasting 
-Both feel smooth and hydrating on the lips
Kiko 3D Hydra Lipgloss -DUPE- Dior Addict Stellar Gloss
 
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Morphe Sweet Tea Lip Liner is a spot-on dupe for the M.A.C Cosmetic Stripdown Lip Liner. The Stripdown shade is one of M.A.C's most popular and best-selling lip liner shades so we're thrilled to have found this incredible money saving alternative. 
Both lip liners have the same texture, cool toned colour and even come in super similar packaging!
Morphe Sweet Tea Liner -DUPE- MAC Stripdown Liner

Setting spray and powder

 
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These products are extremely similar!
The only noticeable difference we found is that Charlotte Tilbury's finish is a little dewier than Revolutions, and its dewy glow remains consistent throughout the day.
Considering there are other ways to give your base a dewy finish, or if you have oily or combination skin, it's not much of a downfall for the incredible saving!
Revolution Infinite Spray -DUPE- Charlotte Tilbury Airbrush Flawless Spray
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The Urban Decay is the #1 best-selling setting spray. 1 Urban Decay All Nighter Setting sells every 15 seconds! It contains film-forming ingredients which fuses makeup into place and prevents it from drying, cracking or becoming patchy. The Superdrug...

Both setting sprays contain the same key ingredients that is used to create a film over the makeup, allowing it to last for up to 16 hours. There are many similarities between both setting sprays: 
- Both setting sprays are oil-free, this provides a natural skin finish that does not become greasy 
- Both setting sprays keep all makeup products looking vibrant and fresh throughout the day 
- Both nozzles have the same spray pattern which evenly disperses the setting spray across the skin 
- Both sprays make makeup sit smoother and more flawlessly on the skin

 A major difference between the Superdrug Studio London U-Matte-R Setting spray and the Urban Decay is that the Superdrug is alcohol and fragrance free, this makes its less drying and irritating for the skin.
Superdrug Studio London U-Matte-R Setting Spray -DUPE- Urban Decay All Nighter Setting Spray
 
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The No.7 Perfect Light Loose Powder has extremely similar texture, performance & lasting power as the Laura Mercier Loose Powder! 
The No.7 Perfect Light Loose Powder comes in 3 different shades. While the shades aren't exactly the same as Laura Mercier's, it's hard to tell the difference once the powder is applied to the skin. 
If any of the No.7 shades match your skin tone, it is an amazing affordable alternative to Laura Mercier.
No7 Powder -DUPE- Laura Mercier Powder
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The L’Oréal Paris Infallible Setting Spray Mist is a popular choice for those looking to lock in their makeup for long-lasting wear. Here's a quick review: 
Formula: The spray is lightweight and misty, providing an even application without feeling heavy or sticky. It helps to set makeup in place, ensuring it lasts throughout the day. Finish: It leaves a natural, satin finish that’s not too matte or dewy,... 
Longevity: The setting spray lives up to its "infallible" name by keeping makeup intact for hours, helping to resist fading or smudging, even during long days. Application: The fine mist applicator ensures a smooth, even distribution over the face, a... 
Overall: The L’Oréal Paris Infallible Setting Spray Mist is an affordable and effective setting spray that helps extend makeup wear while maintaining a fresh look.
L'oreal Infallible Setting Spray - DUPE

Eye

 
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The Revlon Colourstay Eyleliner in Black is so eerily similar to the Chanel Stylo Yeux Longwear Eyeliner, it may actually be witchcraft. 
The intense lines created by both products are so sharp and bold, you will fall head over heels for both. With the Revlon liner, you can create both thick and thin lines with the sharp tip and smudge or blur to your heart's content with the sponge at...
Revlon Eyeliner -DUPE- Chanel Eyeliner
 
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They both have a very fine tip that makes the liner easy to apply. We used these to create winged eyeliner, with Huda Beauty's on one eye and the L.A Girl on the other, and they were really hard to tell apart.
L.A Girl Eyeliner -DUPE- Huda Beauty Life Liner
 
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The Too Faced Better Than Sex Mascara is one of the best selling mascaras, it gives lashes extreme length & volume without clumping.
Both mascaras have a super soft brush and the same iconic hourglass shape which allows each lash to evenly coat in the forrmula withouth clumping.
The L'Oreal mascara transfers very slightly after a 8 hour wear test, wheras the Too Faced which had very minimal-to-no transfer. Incase you didn't know, there's many more mascara dupes available on this site to help you shop savvy.

-Same hourglass formation of brush bristles 
-Very similar consistency of both mascaras; non-clumping and provide length & volume -L'Oreal Lash Paradise contains Castor oil and Rose oil
L'Oreal Lash Paradise Mascara -DUPE- Too Faced Better Than Sex Mascara
 
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Both mascaras give lashes a major oomph! Each product has a specially shaped brush. The Essence brush is chunkier than the Benefit brush but both have a curved shape for optimum lifting and curling. Both products coat individual lashes and produce al...

-Curved brush 
-Lifts & curls lashes 
-Long hold
Essence Mascara -DUPE- Benefit Mascara
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The Wet n Wild Mega Protein Mascara is a worthy and affordable alternative to the hugely popular Bobbi Brown Smokey Eye Mascara. 

Both are blackest black so you’re guaranteed a smokey eye. 
The Wet n Wild mascara contains soy and wheat protein to add substance to your lashes. 
The addition of acai oil means the Wet n Wild Protein mascara also conditions which means no clumps or flaking.
Wet n Wild Mega Protein Mascara -DUPE- Bobbi Brown Mascara