Cool shoes for real life moms.
Modern, comfy shoes, zero compromise between style and practicality.
To keep up with the kids... but always with the right outfit ✨
Sections
4
🛒 EVERYDAY HEROES
👶 MOM ON THE GO
✨ COOL MUM ENERGY
🌿 WALKING & ME TIME
🛒 EVERYDAY HEROES
Errands, school, work, endless walks.
This is the "shoe you never take off" category.
Comfortable, lightweight, easy to pair with jeans, leggings, trench coats, and oversized sweatshirts.
The basic black that never disappoints.
New Balance - 530 - Black sneakers
Minimal, 90s, always right: the perfect foundation for a cool mum's wardrobe.
New Balance 530 White Sneakers
I put them on in the morning and forget about them until the evening.
2010 Leather and Mesh Sneakers in Grey - New Balance | Mytheresa
👶 MOM ON THE GO
👉 Playgrounds, strollers, stairs, sudden runs.
Stability, cushioning, and grip. This is where you choose when you know you'll be walking a LOT or standing for hours.
When comfort and practicality come first (but remain cool).
