Masks, bond treatments and rinse-out repair for hair that's been bleached, colored or heat-styled past the point conditioner can fix. We compared bond chemistry (Olaplex, K18) against protein and moisture repair (keratin, shea, argan) across hundreds...
Straightforward keratin protein repair rather than bond chemistry: it fills the structural gaps left by color and heat instead of reforming disulfide bonds the way Olaplex does. Same goal, different mechanism, and one of the cheapest ways to get a re...
VITAMINS Keratin Hair Mask Protein Repair
Moisture-based repair rather than bond or protein chemistry — raw shea butter and plant oils rebuild softness and elasticity in hair that reads dry rather than structurally broken. It's the pick if you want plant-based ingredients at drugstore pricin...
SheaMoisture Raw Shea Butter Hair Masque
The clean-beauty route to repair: biotin, wheat protein and argan oil doing protein-based restoration, with no sulfates, silicones or synthetic fragrance. It pairs with the Don't Despair shampoo and mask if you want the whole system. You're paying pr...