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25 Beauty Must-Haves You Need in Your Routine

Woman Getting Haircut emoji 25 items
A curated edit of skincare, makeup, hair, and fragrance faves from Fenty to Dyson. Your next glow-up starts here.
Sections
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Make up

 
Rosemary profile picture
A travel-friendly version of one of Lancôme's most popular mascaras. Known for lengthening and lifting lashes without heavy clumping, and the curved brush makes it easy to reach corner lashes. Great for touch-ups or a gym bag, though the mini size me...
Mini Mascara
 
Rosemary profile picture
The original cult-favorite blending sponge. Its egg shape and squishy texture make it excellent for seamlessly blending foundation and concealer with a natural, airbrushed finish. Needs to be dampened before use and requires regular cleaning to keep ...
Makeup Sponge
 
Rosemary profile picture
A best-selling setting powder loved for controlling shine and locking in makeup without adding color or a cakey look. Works across a wide range of skin tones since it's designed to be truly translucent. A little goes a long way.
Setting Powder.
 
Rosemary profile picture
A creamy, easy-to-blend stick formula (commonly an eyeshadow or highlighter) prized for effortless application straight from the tube. The pigment payoff is strong, and it's a favorite for quick, no-brush-needed makeup looks.
Blend Stick
 
Rosemary profile picture
An iconic, universally flattering lip gloss known for its non-sticky formula and plumping, high-shine finish. It smells sweet (vanilla-ish) and works well alone or layered over lipstick. A modern classic in the gloss category.
Gloss Bomb

Skincare

 
Rosemary profile picture
One of the most award-winning serums in skincare, valued for its role in repairing skin overnight and improving texture and radiance over time. The two-part formula pairs the classic serum with an eye version. Pricier, but backed by decades of loyal ...
Skincare Serum
 
Rosemary profile picture
A hydrating, brightening serum built around a probiotic-fraction complex. Popular for improving skin's overall glow and softness with consistent use. Lightweight enough to layer under moisturizer.
Brightening Body Serum
 
Rosemary profile picture
A rich, hydrating moisturizer that doubles as a primer thanks to its skincare-forward formula. Good for dry or mature skin types looking for a plumping, dewy effect.
Cosmetics Cream
 
Rosemary profile picture
A dermatologist-developed, no-fragrance cleanser designed for sensitive or dry skin. It's gentle enough for daily use without stripping the skin, and it's been a longtime staple in Clinique's 3-Step System.
Liquid Facial Soap
 
Rosemary profile picture
A dual-phase remover that dissolves waterproof mascara and eye makeup without harsh rubbing. Shake before use to blend the oil and water layers it's gentle on the eye area and doesn't leave residue.
Eye Makeup Remover

Hair

 
Rosemary profile picture
A toning shampoo formulated to neutralize brassy, yellow tones in blonde or gray hair. Infused with the brand's signature argan oil for added softness while it tones. Best used once or twice a week to avoid over-toning.
Purple Shampoo
 
Rosemary profile picture
The brand's flagship product a lightweight, fast-absorbing oil that adds shine and tames frizz without weighing hair down. Works on wet or dry hair and has a distinctive, well-loved scent.
Treatment Hair Oil
 
Rosemary profile picture
A clarifying shampoo made to remove product buildup, oil, and hard-water minerals. The mini size is great for trying it out or travel. Not meant for daily use since it's formulated to deep-clean rather than gently cleanse.
Mini Detox Shampoo
 
Rosemary profile picture
A premium, high-performance dryer known for fast drying times, controlled heat (to reduce damage), and a quiet, lightweight design compared to traditional dryers. Comes with magnetic attachments for styling. A splurge, but consistently rated among th...
Hair Dryer
 
Rosemary profile picture
A multitasking hair oil designed to smooth frizz, add shine, and protect against heat and UV damage. Lighter than many oils, so it works well on fine hair without looking greasy.
Superfruit Hair Oil

Fragrace

 
Rosemary profile picture
A cult-favorite body cream known for its warm, tropical scent (notes of pistachio, salted caramel, and vanilla) and fast-absorbing, firming formula. One of the most recognizable scents in the body-care space.
Bum Bum Cream
 
Rosemary profile picture
A brighter, citrusy counterpart to Bum Bum Cream cupuaçu butter and coconut oil give it a rich but non-greasy finish, with a fresh, energizing scent profile.
Bom Dia Cream
 
Rosemary profile picture
A natural, aluminum-free deodorant with a sophisticated, woodsy scent. Formulated with probiotics and shea butter to be gentle on skin while still offering solid odor protection for a natural formula.OILLL
Salt & Stone Deodorant
 
Rosemary profile picture
A nourishing body oil-serum meant for nighttime use, delivering the brand's signature scent while hydrating and softening skin overnight.
Night Body Serum
 
Rosemary profile picture
A rich, whipped body butter designed to deeply moisturize dry skin, with amika's fruity, layerable scent. Good for cold-weather routines when skin needs extra hydration.
Body Butter.

Tools & Brushes

 
Rosemary profile picture
Widely regarded as one of the best eyelash curlers available, thanks to its ergonomic design and curved shape that fits most eye shapes comfortably. Gives a natural curl that holds well through the day.
Eyelash Curler
 
Rosemary profile picture
A soft, plush brush (often the "French Boyfriend" or similar buffing style) known for flawless, streak-free foundation or powder application. The synthetic bristles are gentle on skin and easy to clean.
Luxe Brush
 
Rosemary profile picture
An oversized, fluffy powder brush designed for quick, all-over application of bronzer, blush, or setting powder. Its large size makes for fast, effortless application, though it's less precise for detail work.
Saie Big Brush
 
Rosemary profile picture
A dense, flat-top buffing brush made for building medium-to-full coverage foundation with an airbrushed finish. Great for liquid or cream products.
Foundation Brush
 
Rosemary profile picture
A precision-tapered brush designed specifically for cream and liquid blush, letting you build color gradually for a natural flush. Compact size makes it travel-friendly.
Beauty Blush Brush