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The Best Toys of 2025: From Outdoor Adventures to Ultimate Collectibles"
15
items This list is designed to appeal to parents looking for toys that encourage imagination, physical activity, and fun, all without relying on a screen.
Sections
3
Creative & Experiential Play
Collectibles & Unboxing
Active & Outdoor Toys
Creative & Experiential Play
These toys focus on process, not just product. They encourage kids to get their hands dirty and create something unique.
This is a fantastic gift for creative and design-oriented kids. They can personalize their room with a custom neon light, which adds a cool, modern aesthetic and makes a great statement piece.
customized led neon sign personalized wall
A timeless gift that gets an annual update. The 2025 version features new materials and a portable case, making it perfect for creative projects at home or on the go.
crayola inspiration art case
The classic Kinetic Sand gets a new sensory twist with various scents. It's a fun and mess-free way for kids to engage in tactile, creative play, and the unique scents make it a great stocking stuffer.
Kinetic Sand Scents 8oz
These kits are a hit with both kids and parents. They allow kids to create and maintain their own miniature ecosystem, teaching them about plants and responsibility in a fun, hands-on way.
diy terrarium kit
This unique toy blends creativity with technology in a non-STEM way. Kids can draw their own video games on paper, snap a picture with an app, and watch their drawings come to life as a playable game on a phone or tablet.
Pixicade (Turn Your drawing to a video game)
Collectibles & Unboxing
The "unboxing" trend is still massive, and collectibles that offer a surprise element are huge sellers. These toys tap into a kid's love for anticipation and collecting.
Funko Pops are a huge trend with both kids and adults. They release figures from almost every popular movie, TV show, and video game, making it easy to find a character that your child loves.
Pop! Figures & Collectibles
A viral sensation that shows no signs of slowing down. These toys contain miniature, hyper-realistic replicas of popular brands, creating a fun surprise and a massive collecting trend.
Zuru Mini Brands
This toy combines the surprise of unboxing with the magic of flight. Kids can unbox a fairy-like figurine that can actually fly and be controlled with their hands, which is a great "wow" factor.
Hatchimals Crystal Flyers
These "ugly-cute" plush toys are all about humor and collecting. The unique designs and funny names make them highly sought after by kids who love a bit of quirky fun.
Fuggler
These highly stylized, blind-box figures are a huge trend in Asia and are now gaining popularity in the West. They feature designs from various artists, making them a collector's item for older kids and teens.
POP MART Flagship Store, Online Shop
Active & Outdoor Toys
After years of screen time, parents are actively looking for toys that get their kids outside and moving. This category is always popular during warmer months, leading to a huge seasonal traffic spike.
A modern take on the classic Nerf gun. This blaster is designed for quick, fast-paced games, and it encourages kids to get outside and run around. The new design and cool features make it a must-have for backyard battles.
Nerf N Series Agility Blaster
This toy makes playing catch easy and fun for kids of all skill levels. The self-stick football and ambidextrous gloves make it simple to catch, helping kids build confidence and hand-eye coordination.
Indoor Pass Game - Football Target
The Bunch O Balloons brand is a huge seller for summer. This launcher allows kids to launch multiple water balloons at once, making for epic water fights and tons of fun.
Bunch O Balloons Launcher 2 Pack & 4 Stems
A fun and unique outdoor gadget that looks like a tiki torch. It plays tropical music, lights up, and blows bubbles, making it a great addition to any backyard party or playtime.
Tiki Torch Bubbler - Bubble Machine w/ Lights & Music
The iconic Little Tikes Cozy Coupe has been updated with a sleek, modern design. It's a timeless, active toy that promotes physical activity and imaginative play, making it a perfect recommendation for toddlers and preschoolers.
Little Tikes Cozy Coupe Ride-On Toy