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Age 40+ approved! Growing old gracefully skincare items to help!
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items As a 50+ mom and content creator, I’m intentional about what I use on my skin—products that enhance, not hide, and actually work with changing skin. This list is a curated collection of my favorite beauty finds for 50+, from skincare to makeup that f...
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Makeup i am loving in my 40s and 50s
Scents and fragrances
beauty finds I swear by
Must know skincare info for the 40+
Makeup i am loving in my 40s and 50s
No hype, no harsh trends—just tried-and-true beauty recs that help you glow at every age.
A luxe lip treat that feels nourishing and gives you that natural, healthy boost.
maracuja juicy lip plump
Reliable, flattering, and confidence-boosting—this one earns its spot in my everyday makeup routine.
shape tape™ full-coverage concealer
A lightweight, budget-friendly cream made just for the neck and décolletage. It hydrates, smooths the look of lines, and helps skin feel firmer with regular use—perfect for adding a little extra care to your skincare routine.
YCZ neck firming cream
Dry shampoo that works!!!! And doesn’t leave a film.
Hask Dry Shampoo in Hair Care(14)
This smells soooo good. And the scent lasts. Instant refresh and volume between washes—keeps hair looking clean and lifted with zero crunch
Hask Monoi Coconut Nourishing Dry Shampoo, 4.3 oz
Hydrating, sulfate-free goodness that cleanses without stripping—my hair feels softer and healthier after every wash
Hask Shampoos
Easy, gentle, and truly effective—Lumineaux strips give brighter smiles without sensitivity
Lumineux Enamel-Safe & Peroxide-Free Teeth Whitening Strips, Dentist ...
Nourishing and soothing—Divi Scalp Serum keeps my scalp balanced, hydrated, and happy
Divi Scalp Serum for Thinning Hair | Clinically Tested & Non-Greasy
Soft, blendable, and worth every penny—Tarte’s makeup brushes make every application feel effortless
Face Makeup & Body Brushes
Gentle, effective, and perfect for end-of-day makeup removal—these Neutrogena wipes get it all off without drying out my skin ✨
Face Wipes - Skin Care - 18 Products
This is my go-to mascara when I want instant wow without the fuss. It builds serious volume and length with no clumps—and it still looks natural and lifted on mature lashes. The brush grabs every lash and gives that full-but-fluttery effect I love fo...
Maybelline The Colossal Mascara
A budget-friendly favorite that seriously delivers. This e.l.f. lip liner glides on smoothly, adds just the right definition, and doesn’t settle into fine lines—perfect for mature lips. It’s creamy but long-lasting, easy to wear alone or layered with...
elf Cosmetics Lip Liner in Lip Makeup(9)
The Peta Jane Tanning Pro Bundle makes self-tanning easy with smooth, streak-free results and a natural-looking finish every time. #selftan #glowup #beautyfinds #bronzedlook
That sun-kissed glow without the sun ✨🤎
Scents and fragrances
This is my little collection of fragrances that feel grown, confident, and timeless—not overpowering, just beautifully you. From soft everyday scents to those special ones that make you feel put-together even on casual days, these picks are elegant, ...
Think warm, clean, feminine notes that linger just enough and make you feel amazing every time you catch a hint of them.
Women's Designer Fragrances - Daisy
A huge fan of these. The way the scents lasts all day is impressive.
Women's Designer Fragrances & Perfumes
This vanilla scent is one of my personal faves. And Salt air is hands down one of my go to products.
Salt Water Vanilla Body Lotion
beauty finds I swear by
Practical, effective, and age-positive skincare you can actually rely on.
Trying this one for the first time
Self-Tanning & Bronzing - Body Care - 170 Products
My fave cleanser. Exfoliates and feels sooo good.
Hydro Boost Exfoliating Cleanser
This moisturizer has collagen in it and it’s such a great base layer for the day.
Collagen Bank Face Moisturizer
Must know skincare info for the 40+
Think smart skincare, not trends—because great skin has no age limit.
Complete guide to skincare in your 40s
The Complete Guide to Skincare in Your 40s, Recommended by Dermatologists