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Best Affordable makeup You NEED in 2025
19
items If you wanna save money but still get bomb makeup, e.l.f is IT. Literally so affordable and actually good- whether you're doing soft glam, a full beat, or just everyday makeup. No gatekeeping, these are the ones you need, for real.
Sections
4
Blushes
Powderss
Foundations
Lip liners
Blushes
These blushes are taking over TikTok for a reason — they give the perfect flush, whether you want a soft glow or a bold pop of color. TikTokers swear by them for their amazing formulas and flawless finishes.
TikTok loves how easy this blends and how buildable it is. It gives the most natural flush!
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush - Sephora
This one’s super pigmented and gives a stunning glow. Plus, it’s super affordable!
Baked Blush | Milani Cosmetics
A two-in-one blush that gives you a radiant flush. Everyone's obsessed with how pretty it looks on the skin!
Ecstasy - Cheek To Chic - Peach Powder Blush - Charlotte Tilbury
This melts into your skin for a smooth, airbrushed finish. And it’s so budget-friendly!
Putty Cream Blush | e.l.f. Cosmetics
Powderss
Sis, these powders are all the rage on TikTok for a reason. They’re perfect for setting your makeup and keeping it looking fresh all day. Whether you want that airbrushed vibe or a glow-up, these powders got you covered. Let’s get into it!
This one’s a TikTok classic! It sets everything perfectly and gives that airbrushed finish. Your makeup will stay locked in all day without any cakiness!
Laura Mercier Translucent Loose Setting Powder - Sephora
If you want a smooth, matte look, this is the one! It brightens your under-eye area and keeps everything in place. TikTokers swear by it!
Huda Beauty Easy Bake Blurring Loose Baking & Setting Powder
Fenty’s got your back for a flawless finish. This powder blurs, smooths, and keeps your makeup fresh. It's popular for a reason!
Pro Filt'r Instant Retouch Setting Powder - Fenty Beauty
Want that glowy, dewy finish? This is everything! It sets your makeup while giving you a natural, lit-from-within glow. Totally TikTok-approved!
Halo Glow Loose Setting Powder | e.l.f. Cosmetics
Foundations
These foundations are everywhere on Social media for a reason. They’ve got that perfect blend of full coverage, smooth texture, and long-lasting wear. Whether you want to go full glam or keep it light, these foundations will have you feeling flawless...
Fenty’s foundation gives that full-coverage, flawless finish without feeling heavy. TikTok loves it for its long-lasting wear and massive shade range — there’s something for every skin tone!
Pro Filt'r Soft Matte Longwear Foundation | Fenty Beauty
Everyone on TikTok raves about how natural this foundation looks while giving full coverage. It’s hydrating, not cakey, and it stays put for hours!
Born This Way Flawless Coverage Natural Finish Foundation
This is the holy grail for long-lasting, full coverage. TikTok can’t get enough of how it stays flawless through everything — from sweat to humidity!
Double Wear Stay-in-Place Foundation | Estée Lauder
This foundation is giving flawless vibes! It smooths out your skin and keeps everything in place for hours. It’s a bit of a splurge, but TikTok says it’s totally worth it!
Airbrush Flawless Foundation - 3 Neutral - Full-coverage
It’s not just a dupe — it’s THE dupe. Glowy, lightweight, and makes your skin look like you slept 8 hours and drank water (even if you didn’t).
Halo Glow Liquid Filter Complexion Booster | e.l.f. Cosmetics
Blends like a dream and actually matches your skin tone? Yup. Drugstore gem that gives high-end vibes.
Foundation Shade Finder | Sephora
Lip liners
These lip liners? They're the moment. Whether you’re overlining, shaping, or going full lip combo, these are the ones everyone’s obsessed with. Smooth, pigmented, and totally vibe checked by TikTok. Once you try these, you’ll never go without.
This is that girl. Soft, pretty, and matches with everything — no wonder it’s always selling out.
Pillow Talk - Lip Cheat - Nude Pink Lip Liner Pencil | Charlotte Tilbury
It glides like butter and the shades? So flattering on everyone.
Rare Beauty by Selena Gomez Kind Words Lip Liner - Sephora
The internet made this shade famous, and for a reason. The perfect brown nude for the baddie lip combo!
Morphe Color Pencil: Lip Liner & Artistry Pencils - Sweet Tea
Affordable and iconic. It gives that warm 90s supermodel lip that everyone’s recreating.
Color Statement Lip Liner - Milani Cosmetics
This one glides on like a dream and stays put all day. So pigmented, so creamy — and the click-up twist? Love that!
Huda Beauty Lip Contour 2.0 – Velvet Matte, Transfer-Proof