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Most Viral Sephora Products in 2025(That Are Actually Worth It)

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Not just hype, these are the products that  every girl needs to get, and for a reason. Literally every influencer on Tiktok is using these viral products that worth it. They're cute, they perform, and they give that “I know what what I'm doing” vibe. If you want makeup that slays all day, this...
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Primers

If you're not using these primers before your makeup, you're literally doing your makeup wrong. This is that sticky, hydrating, makeup-gripping magic every girl needs. Your base? Flawless. Your makeup? Locked in all day.

 
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Keeps my makeup on all day. Love the smooth finish!
Milk Makeup Hydro Grip Gripping Primer - Sephora
 
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Smooths and blurs so easily, love this primer so much!
SEPHORA COLLECTION Smooth + Blur Primer
 
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This one blurs pores and controls shine so well!
Rare Beauty by Selena Gomez Pore Diffusing Primer - Sephora

Concealer

I have super dark circles, and this concealer covers it all. It blends so well, stays all day, and doesn't crease. If you're struggling with dark circles, this is exactly what you need. Trust me, you'll love it.

 
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Covers my dark circles perfectly and lasts all day!
Concealers - Sephora
 
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Blurs + brightens for the price of a Starbucks run + affordable!
Best Skin Ever Full Coverage Multi-Use Hydrating Concealer
 
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Brightens under-eyes without feeling cakey!
Rare Beauty by Selena Gomez Liquid Touch Brightening Concealer
 
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Super affordable and best for natural looks!
The Ordinary | Sephora

Mascara

If you don't want straight and pointy lashes, this is your go-to. It lifts, lengthens and add volume without clumping. Your lashes will look sky high all day!!!

 
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OBSESSED with this mascara!
Mascara | Sephora
 
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Gives doll lashes!
Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara - Sephora
 
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TikTok didn’t lie—this one hits
Lancôme Lash Idôle Lengthening & Volumizing Mascara - Sephora

Blush

Blush is my favorite part—it's the main character energy for your cheeks. These are the ones that give you that cutesy and natiral flushed look like you’ve been laughing all day or just got the cutest compliment ever. Trust me, these blushes get it.
 
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Blush isn’t just makeup, it’s a vibe. Pick one that makes you feel like that girl!
Lip + Cheek Cream Blush Stick & Lip Color - Milk Makeup
 
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Sheer, dewy, and pocket-sized—your cheeks’ BFF.
Cloud Paint - Glossier
 
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gives that soft, dewy flush!
Halo Glow Blush Beauty Wand - e.l.f. Cosmetics