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My All Time Favorite Drugstore Makeup (Viral&Budget-friendly)
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items You don’t need to spend $$$ to look that good. These drugstore picks are giving high-end without the price tag. Plus, they’ve been blowing up for a reason—people LOVE them. Let’s get into it:
Sections
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Milani – That Golden Hour Glow Brand
Wet n Wild – Cute, Affordable, Lowkey Iconic
e.l.f. – The Underdog That Ate
Joah Beauty – K-Beauty Meets Drugstore Prices
Milani – That Golden Hour Glow Brand
Milani is that girl who always looks like she’s catching golden hour. Their makeup gives serious glow-up energy without the price tag. Think radiant skin, flirty blush, and confident vibes!!
Full coverage but still skin-like. Filters your face!!
Conceal + Perfect 2-In-1 Foundation and Concealer
The TikTok peachy blush everyone uses. Looks stunning on all skin tones!
Baked Blush
Drama lashes without spider vibes. Girls say it’s so underrated!!
Highly Rated Mascara
Wet n Wild – Cute, Affordable, Lowkey Iconic
Wet n Wild has been serving since forever. They’re the queen of “wait, this was only $5?!” and their stuff actually works. Perfect for trying new trends without breaking the bank.
Lightweight, smooth, selfie-ready glow!!
Photo Focus™ Foundation- DEWY
A glow that hits every time—blinding but buttery!!
MegaGlo™ Highlighting Powder
Pigmented, blendable, and comes in the cutest shades!!
Color Icon Blush
e.l.f. – The Underdog That Ate
e.l.f. is the go-to brand if you want to look cute on a budget. Whether you’re chasing the dewy, no-makeup makeup look or full-glam vibes, e.l.f. has it all. Plus, the hype is REAL—everyone from TikTokers to beauty influencers is obsessed with how hi...
Girl, this primer sticks to your skin like glue. Your makeup won’t budge for hours, even in the summer heat.
Pro tip: Don’t skip this one if you need something that holds up during those long days...
Power Grip Primer + 4% Niacinamide
It’s a dewy, glowy filter in a bottle. People say this is the closest dupe for Charlotte Tilbury’s Hollywood Flawless Filter, but way cheaper!!
Halo Glow Liquid Filter Complexion Booster
These creamy, pigmented lippies glide on like butter. The color payoff? Unreal.
So comfortable on the lips, and it’s got that satin finish—nothing too glossy, nothing too matte. Just perfect.
O FACE Satin Lipstick
Joah Beauty – K-Beauty Meets Drugstore Prices
Joah (pronounced jo-ah, meaning “I like it” in Korean) is a total hidden gem. It gives K-beauty aesthetics with formulas that are lightweight, glowy, and super skin-loving—but all at drugstore prices. Think of it as the clean girl makeup starter pack...
Natural coverage, dewy finish, and so hydrating. Everyone says it makes your skin look healthy, not heavy.
It’s giving “your skin but actually cute."
Perfecting BB Cream
Fine tip, easy to use, and actually lasts. People compare it to Benefit’s brow pencil!
And it’s only like $8—steal.
Fine Point Brow Pencil
OBSESSED. This one’s for the glow girlies. It’s a creamy highlight/blush hybrid that gives radiant skin without shimmer chunks.
It’s a fave for that quick one-swipe-and-go makeup.
Luminous Skin Tint Stick
This mascara is a game-changer for those seeking dramatic, voluminous lashes without the hefty price tag!!!
Volumizing & Lengthening Mascara