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The Makeup Brands Everyone’s Obsessed With in 2025(And What to Actually Buy)
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Hujesta Ahmadi
These are the beauty brands that have taken over 2025. If you’re trying to glow up your makeup bag without wasting money, I got you. I picked the most viral, top-rated products from 5 iconic brands that beauty TikTok and YouTube can’t shut up about. ...
Sections
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Rare beautyy
 
Fenty Beautyy
 
e.l.f. Cosmeticss

Rare beautyy

Soft glam? Natural glow? Rare has entered the chat.
 
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Sets, refreshes, hydrates—do it all in one spray!!
Rare Beauty Long-Lasting Setting Spray
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Super juicy, not sticky, and gives a tinted shine that’s so cute!!
Rare Beauty by Selena Gomez Soft Pinch Tinted Lip Oil Stain
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I'm obsessed with this mascara as someone who has staright eyelashes. Makes your lashes look like extensions - in a good way ofc. Get this if you want those curled up and long lashes, trust me it's worth it.
Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara
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For that clean girl glow. Not glittery, just radiant!!
Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight
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Literally the TikTok blush. A tiny dot = full glam!!
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
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Fenty Beautyy

High-end but worth it. Rihanna knew what she was doing!!
 
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The Trophy Wife shade? Iconic golden glow!
Fenty Beauty by Rihanna Killawatt Freestyle Highlighter
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Juicy lips but classy. So good it went viral twice!
Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer
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Melts into your skin. Gives you that healthy flush!!
Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush
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Like a real-life filter. Light coverage, big slay!!
Fenty Beauty by Rihanna Eaze Drop Blurring Skin Tint
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Full coverage that doesn’t feel cakey!!
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Liquid Foundation
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e.l.f. Cosmeticss

Affordable and everywhere. Their dupes? Unreal.
 
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Luxe packaging, creamy formula. Feels high-end but under $10!!
O FACE Satin Lipstick
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Volume without clumps. Lashes look so fluffy!!
Mascara
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Thick, full coverage. Your under-eyes will thank you!!!
Concealers
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Charlotte Tilbury dupe alert. Glowy, smooth, perfect alone or under foundation!
Halo Glow Liquid Filter Complexion Booster
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The sticky base that locks your makeup in all day!!
Power Grip Primer
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