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Top Viral TikTok Beauty Products of 2025 that I use everyday!
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items If you’ve ever gone down a TikTok rabbit hole and ended up with 5 beauty products in your cart—same, girl. This list is your cheat sheet to 2025’s most viral, most-talked-about makeup and skincare obsessions (all $30+ because we’re investing in quali...
Sections
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💄 Makeup Favorites
Skincare That Gives Clean Girl Core
🧴 Body & Haircare That Feels Like Self-Care
💅 Extras That Make You That Girl
💄 Makeup Favorites
These are the TikTok staples that give “she knows what she’s doing.” Think skin that glows like you drink a gallon of water, lips that look juicy without trying, and lashes that flirt for you.
It’s giving dewy angel skin. Use it under foundation or alone for that effortless glow-up look.
Hollywood Flawless Filter: Glow Booster - Charlotte Tilbury
Full coverage but still skin-like. People will compliment your skin—not your makeup.
Born This Way Flawless Coverage Natural Finish Foundation
Pricey but addictive. Feels like a lip balm, shines like a gloss. I keep one in every bag.
DIOR Addict Lip Glow Oil Color-Awakening Gloss | Dior US
Length, lift, and zero clumps. It gives fluffy lash energy without the falsies.
Lash Idôle Lash Lift Mascara - Lifting & Volumizing - Lancôme
Medium coverage, radiant finish. Great for dry skin girlies who want the glow.
Light Reflecting Advanced Skincare Foundation
Glossy with a hint of plump. Looks bomb over any lip liner.
Lip Plumper Gloss Bomb Heat - Hot Chocolit Heat | Fenty Beauty
Creamy, brightening, and it never creases. Your under-eyes will thank you.
Revealer Concealer - Kosas Cosmetics
Skincare That Gives Clean Girl Core
Your skin but better—these are the serums, creams, and masks that TikTok skincare girlies swear by. Expect glow-ups, smooth textures, and “your skin looks amazing” compliments incoming.
Yes it’s pricey, yes it smells weird, and yes—it works. Total glow potion.
C E Ferulic® with 15% L-Ascorbic Acid - SkinCeuticals
Thick, luxurious, and leaves your skin feeling like satin. Smells like a spa day.
The Dewy Skin Cream Replenishing and Plumping Moisturizer
Barrier repair queen. If your skin is stressed, this is the reset it needs.
Cicaplast Balm B5 for Dry Skin Irritations - La Roche-Posay
Affordable but mighty. Plumps, smooths, and layers perfectly.
The Ordinary Multi-Peptide + HA Serum
Smells yummy and gives that glossy, “I woke up glowing” finish.
Watermelon Glow Niacinamide Dew Drops - Glow Recipe
Hydration bomb. I use it overnight or as a primer when I want a dewy base.
Jet Lag Mask ® + Moisturizer - Summer Fridays
🧴 Body & Haircare That Feels Like Self-Care
Soft, glowy skin. Shiny, healthy hair. These are the elevated essentials TikTok won’t shut up about—and you’ll see why.
Smells like summer and makes your skin feel like velvet. A forever fave.
Brazilian Bum Bum Cream - Skin Tightening Body Cream
Your body deserves actives too. This serum hydrates like crazy without being sticky.
The Body Serum | 0.5% Hyaluronic Acid - Necessaire
Luxurious, non-greasy, and leaves your legs glowing. Post-shower perfection.
Undaria Algae® Body Oil I Non-Greasy Moisturizing Oil
Bougie but unbeatable. Makes styling fun and fast—and way less damaging.
Dyson Airwrap™ multi-styler and dryer
Moisturizing without being heavy. Smells like a tropical vacay.
nourishing hair mask for dry hair : soulfood - Amika
For razor bumps, bikini line irritation, or ingrowns. Magic in a tiny bottle.
Ingrown Concentrate | Ingrown Hair Removal Products - Fur
Unscented, chic, and full of skincare ingredients. Minimalist’s dream.
The Body Lotion 200 ml | Multi-Peptide - Necessaire
Gently exfoliates and leaves your skin baby soft. Plus—it’s so aesthetic.
COCO ROSE Exfoliating Body Scrub | Herbivore Botanicals
💅 Extras That Make You That Girl
These are the little luxuries, finishing touches, and low-effort-high-reward products that TikTok’s “clean girl” and “vanilla girl” besties swear by. Perfumes, nail care, glow boosters — these are the things that make you feel put together even when ...
Smells like skin, but better. It’s soft, musky, and soooo addictive.
Glossier You
Everything you need for flawless at-home nails. Feels like a ritual.
The Systems - Olive and June
Tropical, flirty, and surprisingly long-lasting for a body mist. Compliment magnet.
Cheirosa 68 Beija Flor Perfume Mist - Sol de Janeiro
Your legs, arms, chest—anything—will look photoshopped. Summer nights essential.
Body Sauce Body Luminizing Tint — Salty Caramel
Smells like perfume. Looks like skincare. Never going back to basic sanitizer again.
Moisturizing and Uplifting Hand Sanitizer Sprays - Touchland