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Viral Foundations in 2025 That Actually Work

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These aren’t just TikTok or Instagram favorites—they’ve earned their hype with real performance. This list focuses on formulas that have gone viral and deliver on quality, coverage, and finish.
Sections
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Longwear Legends

For all-day coverage that doesn’t budge, even in heat, humidity, or a 12-hour shift. These are the ride-or-die foundations that go viral again and again.
 
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Works best on oily to combo skin. Pair with hydrating primer for dry skin.
Double Wear Stay-in-Place Foundation - Estée Lauder
 
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A little goes a long way. Great for events or glam days.
Charlotte Tilbury Airbrush Flawless Longwear Foundation
 
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Prepping with hydrating skincare helps avoid dryness.
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Liquid Foundation

Skin-Like & Radiant

These formulas go viral for how real they look on the skin—your face, but filtered.
 
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Blurs imperfections without masking skin texture.
Light Reflecting Advanced Skincare Foundation - NARS
 
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Perfect for sensitive or acne-prone skin.
Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica
 
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A celebrity MUA staple for red carpets.
Luminous Silk Perfect Glow Flawless Oil-Free Foundation - Armani Beauty

Drugstore Disruptors

These may not hit the $30+ mark, but their performance says otherwise. Perfect for budget-conscious beauty lovers who still want that viral glow-up.
 
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Often compared to NARS and Estée Lauder for a fraction of the price.
Foundations
 
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Great shade range, oil control without being flat, and a glass bottle with a pump!
Foundations
 
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Use alone for light coverage or under/over foundation for glow. Dupe for Charlotte Tilbury’s Flawless Filter.
Halo Glow Liquid Filter Complexion Booster