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New beauty launches Summer 2025
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items So many beauty launches this summer. It can get a bit overwhelming. Here’s a list of some of those products that I find the most interesting, viral and sought after!
Sections
6
Skincare
Make up
Hair care
Fragrances
Miscellaneous
Body
Skincare
Some the most up and coming skin care releases! Especially with a boost in beauty, companies are really pushing Innovation
A lightweight lotion that visibly evens skin tone and texture from post-acne marks to hyperpigmentation, while providing 24-hour hydration
For normal, combination or oily skin types
First Aid Beauty Resurfacing Lotion
Not necessarily new, but comes in a new larger 8oz (240 ml) bottle.
Designed to effectively cleanse the skin by removing makeup, dirt, and impurities, while also supporting the skin’s moisture barrier through hydration
For ...
The Ordinary Squalane Cleanser
A set of collagen-packed gel patches to tighten, firm, and lift the look of under-eyes after just one use.
Instant FIRMx® Collagen Infusion Tightening Eye Patches for Firming Under-Eye Bags & Wrinkles
A treatment mist, formulated with salicylic acid and glycerin, that prevents and fights breakouts and hydrates the skin.
Body Acne Clearing Mist - 2% Salicylic Acid Acne Treatment
A brightening trio to help you fade the look of dark spots and uneven skin tone on the face and body.
Faded Brightening Bundle for Discoloration on Face & Body (UNSCENTED)
A weightless sunscreen spray that protects your skin from harmful UV rays and sets and perfects your makeup with a fresh glow—minus the mess.
Preen Screen SPF 50 Facial Sunscreen Mist With Niacinamide
Peach-powered plumping for your face and lips: Get glazed, glowing, hydrated skin and a fuller-looking pout with this juicy trio.
Peach Glaze Plumping Trio with Niacinamide and Vitamin C
A clinically tested, non-greasy mineral SPF 30 made for sensitive and acne-prone skin that won’t break you out or burn eyes
SOS FaceGuard SPF 30 Mineral Sunscreen
A visibly brightening gel-cream bursting with vitamin C to visibly fade dark spots like sunspots and post-breakout marks for a radiant complexion.
Green Tea Enzyme Vitamin C Brightening Cream
soothing face mist that hydrates immediately and locks in moisture for up to 12 hours, leaving skin dewy—all without disrupting makeup or SPF.
Hydro-Surge Dewy Face Mist
Make up
It’s the toughest trying to keep up with all the make up releases! Hopefully this helps for this summer season! Some amazing launches and anticipated make up releases
These are the most blurring! There is not wonder why this loose powder is viral! Now you can have it in a mini size. With 6 new shades to fit any skin colour and brightening needs
HUDA BEAUTY Mini Easy Bake Loose Baking & Setting Powder
These are the butteriest blushes! In 6 new shades, they just melt into your skin! The pigment is beautiful!
Blush Butter Balm
A hydrating lip oil that leaves a glossy, glass-like finish for juicy lips in one swipe! 6 new shades, leaving your lips so hydrated and so glossy with the perfect amount of tint
Unreal Lips Healthy Glow Nectar Oil: Ph Colour-changing Lip Oil
These are always out of stock, but if you can get your hands on the new shades (there’s 11 new shades, but so many options) these are beautiful!
Long-Wear Cream Shadow Stick
These shades are so beautiful! A little pricey, but so pigmented! Comes in 7 new shades! With the slightest sheen, these are delicate and so beautiful
Rosy Glow Powder Blush
6 new curated 4 eyeshadow palette, these are stunning. The combinations to give either a Smokey eye, matte natural girlie or pinky babe! These are so beautiful!
Curator™ Eyeshadow Palettes
An ultimate must-have lip gloss with three stacked layers of limited-edition, iridescent periwinkle shimmer, all in one swipe.
Gloss Bomb Stackz
Tried and trusted, just launched two new shades( linen and opal for our cool undertones girlies)
True to Myself Tinted Pressed Talc-Free Finishing Powder
The viral lip and cheek stain releasing two new shades (Dark Cherry and Raspberry)
Benetint Liquid Lip + Cheek Blush Stain
Limited edition! This is the yummiest bubble tea collection to the viral glowy balm lip balm!
Lip Glowy Balm [Bubble Tea Collection]
A softening, ultra-hydrating tinted lip oil packed with peptides and shea butter for extra-juicy, ultra-shine lips. 3 new shades
Faux Filler Ultra-Hydrating Tinted Jelly Lip Oil
A high-shine, nonsticky, semi-sheer lip-gloss balm that hydrates and smooths lines with SPF 31 protection against UVA and UVB rays.
Come in 5 new shades
Lipguard SPF 31 Hydrating Lip Gloss Balm
These are vital for a reason! They are long wearing unlike so many in the market! Sold out often so if you can get your hands on it, get it!! Just make sure to store lid down and straight (not leaning)
HUDA BEAUTY Lip Stain
Hair care
So many amazing hair care launches! From serums, to shampoo and conditioner sets! Your hair will be feeling, looking and smelling amazing!
Not new but another value size option. 40% more for the same price! A dry cleansing spray formulated to absorb oil, buildup, and odor from dark hair without leaving a dull, chalky residue.
Dry Shampoo Dark Tones
NOUNOU/ Nourishing range for dry, damaged or highly processed hair.
Infused with Fiaschetto tomato extract with antioxidants, proteins, vitamins C & E to restore and invigorate
Nounou Set Bestsellers Repair Set for Damaged Hair
A luxurious overnight nourishing leave-in serum formulated with niacinamide that nourishes, hydrates, detangles, and enhances shine in 8 hours.
Nutritive 8H Magic Night Serum Hydrating Treatment for Dry Hair
A hydrating shampoo and conditioner duo that is powered by breakthrough Sili-CLONE HairTech.
Perfect Hair Day™ Shampoo & Conditioner Hair Set
Limited edition
A shampoo and conditioner duo for dry, damaged hair that adds weightless hydration, shine, and softness while protecting hair from further damage.
The Hydrating Shampoo & Conditioner Duo for Dry, Damaged Hair
A silicone-free styling oil that protects, smooths, moisturizes, and adds subtle shine without weighing fine-to-medium strands down.
Style + Treat™ 4-in-1 Smoothing, Weightless Hair Oil for Fine to Medium Hair
An expertly formulated, moisturizing treatment oil rooted in rosemary and fortified with vitamins and lipids for a soothed scalp and stronger strands.
Scalp Revival™ Rosemary Pre-Wash Scalp and Hair Oil
Fragrances
I mean the fragrances coming out now are millions! Here are some of the mini releases, sets and new fragrances! But many are limited editions soo get them before they are gone
Keynotes: Neroli, Pistachio, Sandalwood
Fragrance Description: Prada Paradoxe Radical Essence: the most concentrated Paradoxe. This new signature rethinks intensity with a sophisticated, floral gourmand women's perfume. At the heart, an unexpected...
Paradoxe Radical Essence Parfum Travel Spray with Sandalwood & Salted Pistachio
A vanilla perfume wrapped with creamy sandalwood, warm amber, airy orange blossom, sugared petals, and cashmere woods for a signature scent that lasts all day. The effect is a delicate, fluffy, playful vanilla that feels addictive
Notes: Vanilla Mac...
LOVENOTES Plush Vanilla Eau de Parfum
Limited edition
Key Notes: Coconut, Toasted Praline, Warm Vanilla Latte
Bold and mouthwatering, this tranquil fragrance opens with whipped coconut cream, while tropical orchid and toasted praline float on a warm vanilla breeze
Cheirosa 39 Hair & Body Perfume Mist
Limited edition set
Three of PHLUR’s favorite skin scents come together to evoke the balmy, radiant essence of a treasured escape, drawing on indulgent elements of reverie. The velvety softness of Peach Skin’s succulent fruit mingles with Beach Ski...
Paradise Skin Hair and Body Fragrance Mist Set
A multitasking fragrance mist that nourishes skin and hair with argan oil while enveloping you in notes of vanilla bean, juniper berries, and cedarwood.
Vanilla Vibezzz - Body + Hair Fragrance Mist with 100% Natural Scents
Key Notes: Bergamot, Salted Tiare Flower, Sandalwood
This long-wearing solar body mist bottles the kiss of sun and skin. Soft tiare blossoms wash over traces of salty air accented by citrusy bergamot. made to be worn at golden hour, or any time for...
Beach Skin Body & Hair Fragrance Mist
Key Notes: Red Currant, Raspberry, White Musk
Fragrance Description: With a luscious, fruity scent, the notes of tart raspberry and red-currant swirls meet soft white musk for a vivacious, mouthwatering fragrance.
Raspberry Ripple Cologne
Key Notes: Pixie Tangerine, Pink Grapefruit
Fragrance Description: Topless Tangerine is bright, flirty, and super juicy and takes you back to the sun-soaked, carefree days of an endless California summer. The scent of fresh-peeled Ojai pixie tangeri...
Topless Tangerine - Body + Hair Fragrance Mist with 100% Natural Scents
Miscellaneous
A skincare-forward hand sanitizer enriched with aloe vera and essential oils, leaving hands sanitized, hydrated, and delicately scented.
This is a fresh new scent for the summer
Vanilla Blossom Hand Sanitizer
Body
fast-absorbing daily body lotion with up to 24-hour hydration in the iconic Cheirosa ’62 scent with notes of pistachio, salted caramel, and vanilla.
Body Badalada™ Lotion with Hyaluronic Acid for Daily Hydration
Limited edition
A set of travel-size deodorants in four award-winning scents—a perfect place to start, an ideal gift, or a travel version of the ritual you already love.
Mini Deodorant Discovery Set
gel-based body luminizer that veils skin in a radiantly dewy, high-shine finish.
Body Lava Body Luminizer
An ultrafine body oil that moisturizes while smoothing and visibly evening skin tone and improving all over radiance
Body Hero Dry Touch Nourishing Oil Mist
luxurious, fast-absorbing body butter that visibly hydrates, firms, and smooths, leaving skin moisturized with a radiant, glowing look for up to 48 hours.
Superberry Firm + Glow Dream Body Butter with Niacinamide, Hyaluronic Acid + Antioxidants
A set of two exfoliating body bars that smooth, hydrate, and soften textured skin while reducing KP with gentle physical and chemical exfoliants
Slather Exfoliating & Smoothing Bar - For Soft Skin
An ultrafine body oil that moisturizes while smoothing and visibly evening skin tone and improving all over radiance.
Body Hero Dry Touch Nourishing Oil Mist