Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Build your brand. Grow your business
15
items In progress… more coming soon. Follow for more updates as I add.
These are some of my favourite resources, tops, softwares and equipment I use in my business. These have all helped me along the way whether when I was just starting out or in growing...
Sections
4
Branding
Software for easier business growth
Marketing
Planning and stationery
Branding
Branding is the cornerstone of your business. It’s what you build everything else on. Your business brand is how you’re recognised, the impression you give and the trust you build. While your personal brand is how you sell, build relationships and gr...
As a graphic designer, I love How to Style Your Brand because it breaks down the branding process in a really practical and accessible way. It helps you understand your brand personality and turn it into colours, fonts and visuals that feel consisten...
How to Style Your Brand by Fiona Humberstone
Brand Brilliance is one of my favourite books for understanding what makes a brand really work. It goes beyond colours, fonts and logos to explore the strategy behind creating a business that feels distinctive, memorable and completely aligned with y...
Brand Brilliance by Fiona Humberstone
A snapshot of why branding matters. Some of my lessons learnt and tips to lean into branding that feels authentic
Why branding matters: a quick overview
A must read for anyone nervous about speaking, building confidence in public speaking or developing their personal brand
Think Faster, Talk Smarter by Matt Abrahams
Software for easier business growth
Software is a must in a growing small business. Whether organising your lists, posting your content or sorting your finance these are some of my main softwares used in my business
Ok this might just be one of the recommendations I’m most excited about. This company provide 6 month pro bono placements of fractional C suite professionals, non executive directors etc. so you can get access to a CTO, CFO, CEO, NED etc in your busi...
Connectd — Free Expert advisory for startups
I HATE CRMs. I know, as a business strategist and marketer I should love these right. Anything that makes processes easier and saves time. But so many of them are clunky, expensive and just so non user friendly.
Then I found less annoying CRM and w...
Less Annoying CRM | Simple Contact Management for Small Businesses
I love Google workspace, everything is so user friendly and integrates so well. With Google meet, direct in my calendar and the app so easy and visual on laptop or phone it makes managing my schedule easy from anywhere. Espeically as a business mum I...
Google Workspace: Email, storage and business apps
Marketing
Marketing can feel overwhelming. I spent years figuring out how to stop doing marketing that is full of ‘should’ and start doing more of what feels great. Here’s some of what I’ve learnt, what I use and my favourite tools, template and more
In this membership small businesses are given community and expert support to grow with less stress and overwhelm. Contains personalised plans, problem solving masterclass with practical solutions for your challenges, coworking with not only an hour ...
Business Bliss: Business growth without the stress. Membership offering business strategy, marketing and growth support with expert support without the expert price tag
A quick video on the very important but confusing question of trending audio on Instagram. What you need to know as a small business using trending audio and trying to go viral with Reels.
Are you breaking copyright law by creating trending Reels using trending audio?
3 quick top tips for getting started with your marketing or just refreshing what matters most to you
In Collaboration Business Support Agency on Instagram: "Social media can feel really overwhelming sometimes, especially when you’re trying to juggle actually running your business alongside trying to market it too. There’s constantly advice telling us we need to be doing more… posting more, showing up more, creating more content, being on more platforms. And honestly, I think there’s a point where all of that just becomes noise and leaves you feeling like you’re constantly behind before you’ve even started. I’ve definitely been there myself. Especially over the past year, trying to find my feet again balancing work and motherhood, there have been so many moments where I’ve looked at my own marketing and thought “how on earth am I supposed to keep up with all of this?” 😂 But one of the biggest things I’ve learnt over the years working in marketing is that the businesses people really connect with usually aren’t the ones posting perfectly polished content every single day. They’re the businesses that feel human. The ones where you get a sense of the person behind it. The ones that make you feel something, teach you something or simply make you feel less alone in what you’re experiencing. Some of the posts I’ve connected with people most through have been the really normal, honest ones. The posts written while nap trapped on the sofa. The behind-the-scenes chaos. The moments where I’ve shared lessons I’m still figuring out in real time rather than pretending I’ve mastered everything already. And honestly, making marketing feel easier and more natural has changed so much for me. Repurposing content instead of constantly reinventing the wheel. Letting one good idea become a post, a Story, a LinkedIn post or part of a newsletter. Focusing more on conversations and relationships than trying to chase numbers or keep up with every trend that pops up online. Because at the end of the day, sustainable marketing is what actually matters. There’s no point building a strategy that burns you out after two weeks. I’d genuinely love to know… what’s the part of social media or marketing you find the hardest right now?"
While published in 2012, so many of the fundamentals still apply which is why I still love this book. It’s a creative look at blogging helping you develop your own style of blogging for creating a marketing strategy that utilises SEO or launching a d...
Blogging for Creatives by Robin Houghton
Planning and stationery
We all love some stationery! But not all stationery is created equal! These are some of my favourites I use day in day out at my desk and on the go
I love a paper planner. Despite using project management software and a digital calendar, I’m still a pen and paper kind of girl!
Having this to hand to jot down prioritise using my PM software to organise all my thoughts then paper to prioritise t...
Daily Productivity Planner - Blush Pink
Such a great little set for either getting organised with some beautiful stationery that keeps you motivated and feeling great while organising your desk, thoughts and time… or makes for a perfect gift too. I’ve gifted these sets to team members in t...
Blush Pink Stationery Set: Rose Gold Accents, Letterbox Gift
These are my favourite pens. They write so well, are fully erasable and it’s so easy to get refills for them. I love that these are made personalised too. Perfect for adding your brand for when you’re in meetings, networking or just out and about!
Erasable refillable cute animal pens
I live my entire life by planner pad. It helps me organise the more scrappy moving priorities and the breakdown of actions in the bigger tasks listed in my project management software and diary planner.
Weekly Planner Pad