Meet your new beauty baseline. From the ultimate glow-boosting primer to the ride-or-die mascara that never flakes, these are the makeup must-haves your routine is missing. Elevate your everyday look with the cult-favorite essentials designed to do t...
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Foundations 🖌️
The Bookends of Beauty 😍
Foundations 🖌️
"If you are looking for that ultimate 'your skin but better' vibe for everyday wear, the Charlotte Tilbury Beautiful Skin Liquid Foundation is a serious contender. In the medium-deep spectrum, the shade matching is incredibly forgiving because the fo...
Charlotte Tilbury - Foundation - 3 Products
"This is the ultimate 'invisible filter' in a bottle. The creamy liquid texture blends seamlessly into the skin, giving you a true medium-to-full coverage that completely blurs out pores and redness without ever looking cakey. It sets to a stunning s...
MAKE UP FOR EVER Foundation
e.l.f. has been on an absolute roll lately, and their complexion products prove you do not need to drop $40+ for stunning skin. Between running out the door on busy days and wanting a smooth base for photos or content, these two have earned a permane...
Foundation Makeup & CC Cream
If there is one foundation I reach for when I need my makeup to look 10/10 from early morning all the way through dinner, it’s this one. NARS completely mastered the balance here—it delivers serious, long-lasting coverage while keeping your skin look...
NARS Natural Matte Longwear Pore Blurring
If you want skin that looks plump, juicy, and filtered, this foundation is pure magic. It basically takes everything we love about their plumping lip line and packs it into a skin-loving base!
It delivers a gorgeous medium-to-full buildable coverage ...
Forget The Filler Skin-Plumping Line-Smoothing Foundation
"Okay, I was honestly terrified when I heard they were changing the holy grail Estée Lauder Double Wear Longwear Matte Foundation, but I am so relieved! I wear the shade 5N1.5 Maple (that gorgeous deep tone with neutral golden-red undertones), and th...
Double Wear Stay-in-Place Longwear Matte Foundation
The Bookends of Beauty 😍
If you need your foundation to absolutely look locked in place from early morning until late at night, the e.l.f. Cosmetics Power Grip Primer is the closest thing you will find to literal glue for your face. The texture is a thick, clear gel that goe...
Power Grip Primer - e.l.f. Cosmetics
"If you love the staying power of gripping primers but hate how heavy and thick they usually feel, the Maybelline Grippy Serum Makeup Grip Primer is an absolute game-changer. It applies exactly like a lightweight, watery skincare serum. But here is t...
Maybelline - Grippy Serum Hydrating Grip Primer Makeup
If you struggle with oil breakthrough but hate the heavy, suffocating feel of traditional silicone primers, the Danessa Myricks Beauty Yummy Skin Water Powder Serum feels like absolute magic. It dispenses from the bottle as a feather-light, completel...
Yummy Skin Water Powder Serum
If you want that ultra-juicy, lit-from-within radiance without looking like a grease ball, the Danessa Myricks Beauty Yummy Skin Glow Serum is incredible. The texture is a smooth, lightweight hybrid serum that sinks right into the skin, leaving behin...
Yummy Skin Glow Serum Primer - Danessa Myricks Beauty
If you love full, pillowy lips but hate the spicy, stinging pain of traditional plumpers, this is the holy grail. LAWLESS Forget the Filler gives you all the cushion and volume without feeling like you rubbed jalapeños on your mouth!
Forget The Filler Lip Plumper Line Smoothing Gloss
If you are completely over raccoon eyes, flaking, and scrubbing your lashes raw at the end of the day, Hourglass Unlocked is worth every single dollar
HOURGLASS Unlocked Instant Extensions Defining
There’s a reason this concealer has had a chokehold on the beauty community for years—when you need serious coverage that will not budge, Tarte Shape Tape is the undisputed heavyweight champion
tarte shape tape™ full coverage matte concealer
If dramatic, sky-high volume is your vibe, Benefit BADgal BANG! brings major drama in just a couple of swipes.
The secret is the formula—it uses aero-particles (derived from space tech, of all things) to pack on bold volume without weighing your curl...
Benefit Cosmetics BADgal BANG! Volumizing Mascara
If you love the sculpted, layered blush look made famous by high-end duos and trios, Morphe Cheek Thrills gives you that exact vibe without breaking the bank.
Blind Date Cheek Thrills Multi-Finish Face Trio - Morphe