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2025's Most Viral Makeup Drops – Limited Editions You Can’t Miss (Before They Sell Out ✨AGAIN)
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items Let’s be real — if it ain't sold out in 3 minutes and doesn't have a waitlist longer than a TikTok dance trend, is it even *that* hype? We're talking exclusive collabs, glow-so-hard-it-hurts highlighters, lip kits that create cult followings, and pal...
This concealer? Queen status unlocked. Buildable coverage without looking cakey? Yes please. Your under-eyes deserve only the *best*, and this one gives that flawless base + skin-like finish that makes people wonder if you were born with great genes…...
Pinpoint® Concealer
Tiny palette, BIG impact. Think rich pigments, buttery textures, and shades that blend like magic ✨ Whether you’re running late or want to look fancy for Friday dinner, throw this in your bag and call it a day.
MINI EYE SCULPT EYESHADOW PALETTE
Powder blush is officially back, and YSL made sure it’s bougie AF. The silky texture blends effortlessly into your cheeks, leaving behind a soft, flushed look that lasts from morning meetings to midnight dancing. Basically, forever blushing… but in t...
Make Me Blush Powder - Makeup - Blush & Bronzer
This isn't just a blush; it's a lifestyle. Lightweight, serum-based, and GLOWYYY — it gives that "just worked out" sheen without the sweat. Perfect for layering under or over foundation for a lit-from-within vibe. If hydrating skincare and makeup had...
Watermelon Glow Niacinamide Dewy Flush
Rihanna does not play when it comes to foundation. With 50 inclusive shades and a soft matte finish that stays put *all DAY,* this is the OG of glow-up bases. Humidity? Sweat? Tears of joy? None shall penetrate this flawless facade 💯
Pro Filt'r Soft Matte Longwear Foundation
Plump, juicy lips with zero fillers? Please and thank you. These click glosses plump, hydrate, and smell like fresh strawberries. And tbh, that’s better than any candle you’ve ever owned 🍓👄
Lip Injection Extreme Plumping Clicks
Fake that sun-kissed glow without the UV damage. Just add a few drops to your moisturizer or foundation and boom — sunkissed goddess mode activated. Affordable, easy, and totally believable 🌞💦
DROP OF sunshine BRONZING DROPS
Ube = purple sweet potato, but also now a purple-themed makeup drop that deserves its own shrine. Frosted lilac blush, glitter gloss, and setting powder? Girl, this collection screams birthday cake dreams come true 🎂💜
Ube Ubsession
Your brows deserve more than a Sharpie. This pencil glides on like a dream, filling in sparse spots with natural precision. No harsh lines, no sketchy results — just clean, fluff brows that slay all on their own 👁👁👄👁👁
Brow Wiz
A highlighter that looks like light itself kissed your cheekbones? Yes please. This one gives that subtle inner glow without glitter, making it perfect for a natural *I-don’t-brush-my-hair-and-still-look-good* kind of vibe ✨
Positive Light Collection | Highlighters & More
Makeup primer that doubles as hydration? Don’t mind if I do. This cult-fave preps your skin for makeup and locks it in place while keeping things dewy AF. Hydration + hold = your new holy grail routine 💧💄
Hydro Grip Hydrating Face Primer
Pillow Talk is iconic, and this duo proves why. Line and define those lips with the lip cheat, then fill them in with the ultra-matte lipstick. Nude pink perfection that goes with literally everything in your closet 🧡💋
Pillow Talk Lipstick Duo – Nude & Berry-pink Lipsticks
This palette is pure luxury in a case. Loaded with rose golds, shimmering nudes, and deep berry tones — it’s glam AF and basically belongs in a museum. But instead, you’ll use it to slay every eye look until the sun sets 🌹🎨
Mothership VIII: Divine Rose II
This little tube = happiness in liquid form. The creamy formula blends beautifully and leaves behind a soft, buildable flush that doesn’t budge. Whether you go pink, coral, or mauve, this blush is giving *healthy-skin energy* 💕
Soft Pinch Liquid Blush | Long-Lasting Dewy & Matte Blushes
If you haven’t tried this legendary setting spray yet, what are you waiting for?? It locks your makeup down for up to 16 hours — whether you’re crying happy tears or sweating it out on the dance floor. Limited edition design? Even more reason to cop ...
All Nighter Waterproof Makeup Setting Spray