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My Makeup Finds for 2025 at Ulta
10
items There you have it—my personal picks! I hope these products inspire your beauty routine in 2025. These products promise to elevate your beauty routine!
I’m totally obsessed with this palette! With its mix of matte and shimmer shades, it’s perfect for creating looks that range from natural to smoky. Every time I use it, I discover new color combinations that I love.
Naked Eyeshadow Palettes - Urban Decay
If you’re looking for a mascara that adds volume, look no further! This one is amazing for lengthening and thickening my lashes. I love how it doesn’t flake off and stays put all day long.
Better Than Sex Waterproof Mascara - Too Faced
This foundation is an absolute gem! It provides perfect coverage while allowing my skin to breathe. I especially appreciate the wide range of shades, which makes it easy to find my perfect match.
Pro Filt'r Soft Matte Longwear Foundation | Fenty Beauty
This concealer is a must-have in my makeup bag. It covers dark circles and blemishes flawlessly without looking cakey. I love applying it with a beauty blender for a seamless finish!
Shape Tape™ Full-Coverage Concealer - Tarte™ Cosmetics
Liquid lipsticks are my jam, and this one is among the best! It glides on smoothly, dries quickly, and stays in place for hours without drying out my lips.
Liquid Lipstick | HUDA BEAUTY
For a great price point, this concealer is fantastic! It hydrates while providing solid coverage. I often reach for it for quick touch-ups during the day.
Hydrating Camo Concealer | e.l.f. Cosmetics
These blushes give such a beautiful glow to my complexion. They’re easy to apply and pack a lovely pigmentation without being too intense.
Baked Blush - Milani Cosmetics
This bronzer is perfect for adding a bit of warmth to my face. Its silky texture blends effortlessly, and it never leaves harsh lines.
Hoola Matte Bronzer powder bronzer for face | Benefit Cosmetics
For perfectly defined brows, this pencil is my go-to. It’s super precise and easy to use, even on busy mornings!
Brow Wiz® | Anastasia Beverly Hills
A rich moisturizer that delivers lasting hydration and a radiant glow.
The Dewy Skin Cream Rich Line-Plumping Moisturizer - Tatcha